This document discusses strategies for making teaching more effective and memorable, referred to as "sticky teaching". It recommends following the SUCCESS principles: keeping teaching simple, unexpected, concrete, credible, and emotional. Teachers should find the core of topics, share concepts simply, get students' attention through surprises, make ideas clear through analogies and illustrations, establish credibility with evidence, help students care through emotional elements, and get students to act through stories. The goal is for students to understand, remember, and apply the material through sticky learning.