SlideShare a Scribd company logo
Making public true partners in N1N1  response ,[object Object],[object Object],[object Object],[object Object]
Social Media stimulate emergent behavior vital in crises ,[object Object],[object Object],[object Object],[object Object]
[object Object]
Build relationship in advance Follows 2000 Follows  25
Use wiki for real-time accuracy, crowdsourcing
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

Similar to Stephenson H1 N1 2

Signal - social media, considerations for public safety and emergency management
Signal - social media, considerations for public safety and emergency managementSignal - social media, considerations for public safety and emergency management
Signal - social media, considerations for public safety and emergency management
Intergen
 
2010 New Media Academic Summit
2010 New Media Academic Summit 2010 New Media Academic Summit
2010 New Media Academic Summit Edelman Talks
 
Social media in utilities 2013
Social media in utilities 2013Social media in utilities 2013
Social media in utilities 2013
Dale Butler
 
Learning to crowd-surf: Gov 2.0 and community engagement
Learning to crowd-surf: Gov 2.0 and community engagementLearning to crowd-surf: Gov 2.0 and community engagement
Learning to crowd-surf: Gov 2.0 and community engagement
Patrick McCormick
 
14 mejri new configurationict-indisasters-ws2014
14 mejri new configurationict-indisasters-ws201414 mejri new configurationict-indisasters-ws2014
14 mejri new configurationict-indisasters-ws2014Luca Marescotti
 
120112 socmed-whitehall-for-blog-slides
120112 socmed-whitehall-for-blog-slides120112 socmed-whitehall-for-blog-slides
120112 socmed-whitehall-for-blog-slides
Craig Thomler
 
Chapter 8
Chapter 8Chapter 8
Chapter 8
Wei Shin
 
Interactive media the next wave
Interactive media   the next waveInteractive media   the next wave
Interactive media the next waveESN
 
Social Media to Situational Awareness; Value in not so many words
Social Media to Situational Awareness; Value in not so many wordsSocial Media to Situational Awareness; Value in not so many words
Social Media to Situational Awareness; Value in not so many wordsmwhite1ca
 
decoding Justice 2.0: tapping into the social network effect
decoding Justice 2.0: tapping into the social network effectdecoding Justice 2.0: tapping into the social network effect
decoding Justice 2.0: tapping into the social network effect
Patrick McCormick
 
Media Convergence.pptx
Media Convergence.pptxMedia Convergence.pptx
Media Convergence.pptx
cristy laguna
 
Media Convergence.pptx
Media Convergence.pptxMedia Convergence.pptx
Media Convergence.pptx
cristy laguna
 
Konvergensi Media dari Perspektif Konsumen
Konvergensi Media dari Perspektif KonsumenKonvergensi Media dari Perspektif Konsumen
Konvergensi Media dari Perspektif Konsumen
Sabilul Maarifah
 
SPEAK Social media and crisis communication during cascading disasters, Elisa...
SPEAK Social media and crisis communication during cascading disasters, Elisa...SPEAK Social media and crisis communication during cascading disasters, Elisa...
SPEAK Social media and crisis communication during cascading disasters, Elisa...
Global Risk Forum GRFDavos
 
How charities can embrace technology
How charities can embrace technologyHow charities can embrace technology
How charities can embrace technology
StuMitchellmw
 
Corporate Social Media by Burson-Marsteller
Corporate Social Media by Burson-MarstellerCorporate Social Media by Burson-Marsteller
Corporate Social Media by Burson-Marsteller
David H. Rosen
 
RESIST-2-counter-disinformation-toolkit.pdf
RESIST-2-counter-disinformation-toolkit.pdfRESIST-2-counter-disinformation-toolkit.pdf
RESIST-2-counter-disinformation-toolkit.pdf
Société Tripalio
 
Networked insights social lift whitepaper
Networked insights social lift whitepaperNetworked insights social lift whitepaper
Networked insights social lift whitepaper
Networked Insights
 
PCE ppt.pptx
PCE ppt.pptxPCE ppt.pptx
PCE ppt.pptx
yashgupta810747
 
Risk Communication by Government and the Role of the Social Media in Crisis C...
Risk Communication by Government and the Role of the Social Media in Crisis C...Risk Communication by Government and the Role of the Social Media in Crisis C...
Risk Communication by Government and the Role of the Social Media in Crisis C...
Global Risk Forum GRFDavos
 

Similar to Stephenson H1 N1 2 (20)

Signal - social media, considerations for public safety and emergency management
Signal - social media, considerations for public safety and emergency managementSignal - social media, considerations for public safety and emergency management
Signal - social media, considerations for public safety and emergency management
 
2010 New Media Academic Summit
2010 New Media Academic Summit 2010 New Media Academic Summit
2010 New Media Academic Summit
 
Social media in utilities 2013
Social media in utilities 2013Social media in utilities 2013
Social media in utilities 2013
 
Learning to crowd-surf: Gov 2.0 and community engagement
Learning to crowd-surf: Gov 2.0 and community engagementLearning to crowd-surf: Gov 2.0 and community engagement
Learning to crowd-surf: Gov 2.0 and community engagement
 
14 mejri new configurationict-indisasters-ws2014
14 mejri new configurationict-indisasters-ws201414 mejri new configurationict-indisasters-ws2014
14 mejri new configurationict-indisasters-ws2014
 
120112 socmed-whitehall-for-blog-slides
120112 socmed-whitehall-for-blog-slides120112 socmed-whitehall-for-blog-slides
120112 socmed-whitehall-for-blog-slides
 
Chapter 8
Chapter 8Chapter 8
Chapter 8
 
Interactive media the next wave
Interactive media   the next waveInteractive media   the next wave
Interactive media the next wave
 
Social Media to Situational Awareness; Value in not so many words
Social Media to Situational Awareness; Value in not so many wordsSocial Media to Situational Awareness; Value in not so many words
Social Media to Situational Awareness; Value in not so many words
 
decoding Justice 2.0: tapping into the social network effect
decoding Justice 2.0: tapping into the social network effectdecoding Justice 2.0: tapping into the social network effect
decoding Justice 2.0: tapping into the social network effect
 
Media Convergence.pptx
Media Convergence.pptxMedia Convergence.pptx
Media Convergence.pptx
 
Media Convergence.pptx
Media Convergence.pptxMedia Convergence.pptx
Media Convergence.pptx
 
Konvergensi Media dari Perspektif Konsumen
Konvergensi Media dari Perspektif KonsumenKonvergensi Media dari Perspektif Konsumen
Konvergensi Media dari Perspektif Konsumen
 
SPEAK Social media and crisis communication during cascading disasters, Elisa...
SPEAK Social media and crisis communication during cascading disasters, Elisa...SPEAK Social media and crisis communication during cascading disasters, Elisa...
SPEAK Social media and crisis communication during cascading disasters, Elisa...
 
How charities can embrace technology
How charities can embrace technologyHow charities can embrace technology
How charities can embrace technology
 
Corporate Social Media by Burson-Marsteller
Corporate Social Media by Burson-MarstellerCorporate Social Media by Burson-Marsteller
Corporate Social Media by Burson-Marsteller
 
RESIST-2-counter-disinformation-toolkit.pdf
RESIST-2-counter-disinformation-toolkit.pdfRESIST-2-counter-disinformation-toolkit.pdf
RESIST-2-counter-disinformation-toolkit.pdf
 
Networked insights social lift whitepaper
Networked insights social lift whitepaperNetworked insights social lift whitepaper
Networked insights social lift whitepaper
 
PCE ppt.pptx
PCE ppt.pptxPCE ppt.pptx
PCE ppt.pptx
 
Risk Communication by Government and the Role of the Social Media in Crisis C...
Risk Communication by Government and the Role of the Social Media in Crisis C...Risk Communication by Government and the Role of the Social Media in Crisis C...
Risk Communication by Government and the Role of the Social Media in Crisis C...
 

More from W. David Stephenson

Industry week webinar on IIot and data visualzation
    Industry week webinar on IIot and data visualzation    Industry week webinar on IIot and data visualzation
Industry week webinar on IIot and data visualzation
W. David Stephenson
 
The IoT Can Spark Total Management Revolution: the Circular Company
The IoT Can Spark Total Management Revolution: the Circular CompanyThe IoT Can Spark Total Management Revolution: the Circular Company
The IoT Can Spark Total Management Revolution: the Circular Company
W. David Stephenson
 
Four essential truths of the IoT
Four essential truths of the IoTFour essential truths of the IoT
Four essential truths of the IoT
W. David Stephenson
 
Getting started with the Internet of Things
Getting started with the Internet of ThingsGetting started with the Internet of Things
Getting started with the Internet of Things
W. David Stephenson
 
4 principles to get full benefit of the Internet of Things
4 principles to get full benefit of the Internet of Things4 principles to get full benefit of the Internet of Things
4 principles to get full benefit of the Internet of Things
W. David Stephenson
 
Needham Sr. Center SmartAging speech
 Needham Sr. Center SmartAging speech Needham Sr. Center SmartAging speech
Needham Sr. Center SmartAging speech
W. David Stephenson
 
IoT as hub of cyclical organization
IoT as hub of cyclical organizationIoT as hub of cyclical organization
IoT as hub of cyclical organization
W. David Stephenson
 
2015 io t_summit--smart_aging
2015 io t_summit--smart_aging2015 io t_summit--smart_aging
2015 io t_summit--smart_aging
W. David Stephenson
 
The Ultimate Test of the Internet of Things: Smart Aging
The Ultimate Test of the Internet of Things: Smart AgingThe Ultimate Test of the Internet of Things: Smart Aging
The Ultimate Test of the Internet of Things: Smart Aging
W. David Stephenson
 
Smart aging
Smart agingSmart aging
Smart aging
W. David Stephenson
 
The Internet of Things: filling the Predictive Analytics data void
The Internet of Things: filling the Predictive Analytics data voidThe Internet of Things: filling the Predictive Analytics data void
The Internet of Things: filling the Predictive Analytics data void
W. David Stephenson
 
Human communications and the io t
Human communications and the io tHuman communications and the io t
Human communications and the io t
W. David Stephenson
 
Applying citizen science model to disaster management
Applying citizen science model to disaster managementApplying citizen science model to disaster management
Applying citizen science model to disaster management
W. David Stephenson
 
"One Report"
"One Report""One Report"
"One Report"
W. David Stephenson
 
Data dynamite presentation
Data dynamite presentationData dynamite presentation
Data dynamite presentation
W. David Stephenson
 
Data dynamite presentation
Data dynamite presentationData dynamite presentation
Data dynamite presentation
W. David Stephenson
 
We Want Our Data Now! 7 principles of democratizing data
We Want Our Data Now! 7 principles of democratizing dataWe Want Our Data Now! 7 principles of democratizing data
We Want Our Data Now! 7 principles of democratizing data
W. David Stephenson
 
Democratizing Data to transform gov., business & daily life
Democratizing Data to transform gov., business & daily lifeDemocratizing Data to transform gov., business & daily life
Democratizing Data to transform gov., business & daily life
W. David Stephenson
 
Democratizing Data In New Zealand
Democratizing Data In New ZealandDemocratizing Data In New Zealand
Democratizing Data In New Zealand
W. David Stephenson
 
Transparency Plus!
Transparency Plus!Transparency Plus!
Transparency Plus!
W. David Stephenson
 

More from W. David Stephenson (20)

Industry week webinar on IIot and data visualzation
    Industry week webinar on IIot and data visualzation    Industry week webinar on IIot and data visualzation
Industry week webinar on IIot and data visualzation
 
The IoT Can Spark Total Management Revolution: the Circular Company
The IoT Can Spark Total Management Revolution: the Circular CompanyThe IoT Can Spark Total Management Revolution: the Circular Company
The IoT Can Spark Total Management Revolution: the Circular Company
 
Four essential truths of the IoT
Four essential truths of the IoTFour essential truths of the IoT
Four essential truths of the IoT
 
Getting started with the Internet of Things
Getting started with the Internet of ThingsGetting started with the Internet of Things
Getting started with the Internet of Things
 
4 principles to get full benefit of the Internet of Things
4 principles to get full benefit of the Internet of Things4 principles to get full benefit of the Internet of Things
4 principles to get full benefit of the Internet of Things
 
Needham Sr. Center SmartAging speech
 Needham Sr. Center SmartAging speech Needham Sr. Center SmartAging speech
Needham Sr. Center SmartAging speech
 
IoT as hub of cyclical organization
IoT as hub of cyclical organizationIoT as hub of cyclical organization
IoT as hub of cyclical organization
 
2015 io t_summit--smart_aging
2015 io t_summit--smart_aging2015 io t_summit--smart_aging
2015 io t_summit--smart_aging
 
The Ultimate Test of the Internet of Things: Smart Aging
The Ultimate Test of the Internet of Things: Smart AgingThe Ultimate Test of the Internet of Things: Smart Aging
The Ultimate Test of the Internet of Things: Smart Aging
 
Smart aging
Smart agingSmart aging
Smart aging
 
The Internet of Things: filling the Predictive Analytics data void
The Internet of Things: filling the Predictive Analytics data voidThe Internet of Things: filling the Predictive Analytics data void
The Internet of Things: filling the Predictive Analytics data void
 
Human communications and the io t
Human communications and the io tHuman communications and the io t
Human communications and the io t
 
Applying citizen science model to disaster management
Applying citizen science model to disaster managementApplying citizen science model to disaster management
Applying citizen science model to disaster management
 
"One Report"
"One Report""One Report"
"One Report"
 
Data dynamite presentation
Data dynamite presentationData dynamite presentation
Data dynamite presentation
 
Data dynamite presentation
Data dynamite presentationData dynamite presentation
Data dynamite presentation
 
We Want Our Data Now! 7 principles of democratizing data
We Want Our Data Now! 7 principles of democratizing dataWe Want Our Data Now! 7 principles of democratizing data
We Want Our Data Now! 7 principles of democratizing data
 
Democratizing Data to transform gov., business & daily life
Democratizing Data to transform gov., business & daily lifeDemocratizing Data to transform gov., business & daily life
Democratizing Data to transform gov., business & daily life
 
Democratizing Data In New Zealand
Democratizing Data In New ZealandDemocratizing Data In New Zealand
Democratizing Data In New Zealand
 
Transparency Plus!
Transparency Plus!Transparency Plus!
Transparency Plus!
 

Recently uploaded

Future Of Fintech In India | Evolution Of Fintech In India
Future Of Fintech In India | Evolution Of Fintech In IndiaFuture Of Fintech In India | Evolution Of Fintech In India
Future Of Fintech In India | Evolution Of Fintech In India
TheUnitedIndian
 
ys jagan mohan reddy political career, Biography.pdf
ys jagan mohan reddy political career, Biography.pdfys jagan mohan reddy political career, Biography.pdf
ys jagan mohan reddy political career, Biography.pdf
VoterMood
 
Draft-1-Resolutions-Key-Interventions-.pdf
Draft-1-Resolutions-Key-Interventions-.pdfDraft-1-Resolutions-Key-Interventions-.pdf
Draft-1-Resolutions-Key-Interventions-.pdf
bhavenpr
 
Mizzima Weekly Analysis & Insight Issue 1
Mizzima Weekly Analysis & Insight Issue 1Mizzima Weekly Analysis & Insight Issue 1
Mizzima Weekly Analysis & Insight Issue 1
Mizzima Media
 
role of women and girls in various terror groups
role of women and girls in various terror groupsrole of women and girls in various terror groups
role of women and girls in various terror groups
sadiakorobi2
 
03062024_First India Newspaper Jaipur.pdf
03062024_First India Newspaper Jaipur.pdf03062024_First India Newspaper Jaipur.pdf
03062024_First India Newspaper Jaipur.pdf
FIRST INDIA
 
Sharjeel-Imam-Judgement-CRLA-215-2024_29-05-2024.pdf
Sharjeel-Imam-Judgement-CRLA-215-2024_29-05-2024.pdfSharjeel-Imam-Judgement-CRLA-215-2024_29-05-2024.pdf
Sharjeel-Imam-Judgement-CRLA-215-2024_29-05-2024.pdf
bhavenpr
 
Do Linguistics Still Matter in the Age of Large Language Models.pptx
Do Linguistics Still Matter in the Age of Large Language Models.pptxDo Linguistics Still Matter in the Age of Large Language Models.pptx
Do Linguistics Still Matter in the Age of Large Language Models.pptx
Slator- Language Industry Intelligence
 
Short history indo pak 1965 war 1st pd.ppt
Short history indo pak 1965 war 1st pd.pptShort history indo pak 1965 war 1st pd.ppt
Short history indo pak 1965 war 1st pd.ppt
pawan543822
 
31052024_First India Newspaper Jaipur.pdf
31052024_First India Newspaper Jaipur.pdf31052024_First India Newspaper Jaipur.pdf
31052024_First India Newspaper Jaipur.pdf
FIRST INDIA
 
Chapter-8th-Recent Developments in Indian Politics-PPT.pptx
Chapter-8th-Recent Developments in Indian Politics-PPT.pptxChapter-8th-Recent Developments in Indian Politics-PPT.pptx
Chapter-8th-Recent Developments in Indian Politics-PPT.pptx
ssuserec98a3
 
2024 is the point of certainty. Forecast of UIF experts
2024 is the point of certainty. Forecast of UIF experts2024 is the point of certainty. Forecast of UIF experts
2024 is the point of certainty. Forecast of UIF experts
olaola5673
 
HISTORY- XII-Theme 3 - Kinship, Caste and Class.pptx
HISTORY- XII-Theme 3 - Kinship, Caste and Class.pptxHISTORY- XII-Theme 3 - Kinship, Caste and Class.pptx
HISTORY- XII-Theme 3 - Kinship, Caste and Class.pptx
aditiyad2020
 
AI and Covert Influence Operations: Latest Trends
AI and Covert Influence Operations: Latest TrendsAI and Covert Influence Operations: Latest Trends
AI and Covert Influence Operations: Latest Trends
CI kumparan
 
Codes n Conventionss copy (1).paaaaaaptx
Codes n Conventionss copy (1).paaaaaaptxCodes n Conventionss copy (1).paaaaaaptx
Codes n Conventionss copy (1).paaaaaaptx
ZackSpencer3
 
01062024_First India Newspaper Jaipur.pdf
01062024_First India Newspaper Jaipur.pdf01062024_First India Newspaper Jaipur.pdf
01062024_First India Newspaper Jaipur.pdf
FIRST INDIA
 
27052024_First India Newspaper Jaipur.pdf
27052024_First India Newspaper Jaipur.pdf27052024_First India Newspaper Jaipur.pdf
27052024_First India Newspaper Jaipur.pdf
FIRST INDIA
 
Preview of Court Document for Iseyin community
Preview of Court Document for Iseyin communityPreview of Court Document for Iseyin community
Preview of Court Document for Iseyin community
contact193699
 
Hogan Comes Home: an MIA WWII crewman is returned
Hogan Comes Home: an MIA WWII crewman is returnedHogan Comes Home: an MIA WWII crewman is returned
Hogan Comes Home: an MIA WWII crewman is returned
rbakerj2
 
Resolutions-Key-Interventions-28-May-2024.pdf
Resolutions-Key-Interventions-28-May-2024.pdfResolutions-Key-Interventions-28-May-2024.pdf
Resolutions-Key-Interventions-28-May-2024.pdf
bhavenpr
 

Recently uploaded (20)

Future Of Fintech In India | Evolution Of Fintech In India
Future Of Fintech In India | Evolution Of Fintech In IndiaFuture Of Fintech In India | Evolution Of Fintech In India
Future Of Fintech In India | Evolution Of Fintech In India
 
ys jagan mohan reddy political career, Biography.pdf
ys jagan mohan reddy political career, Biography.pdfys jagan mohan reddy political career, Biography.pdf
ys jagan mohan reddy political career, Biography.pdf
 
Draft-1-Resolutions-Key-Interventions-.pdf
Draft-1-Resolutions-Key-Interventions-.pdfDraft-1-Resolutions-Key-Interventions-.pdf
Draft-1-Resolutions-Key-Interventions-.pdf
 
Mizzima Weekly Analysis & Insight Issue 1
Mizzima Weekly Analysis & Insight Issue 1Mizzima Weekly Analysis & Insight Issue 1
Mizzima Weekly Analysis & Insight Issue 1
 
role of women and girls in various terror groups
role of women and girls in various terror groupsrole of women and girls in various terror groups
role of women and girls in various terror groups
 
03062024_First India Newspaper Jaipur.pdf
03062024_First India Newspaper Jaipur.pdf03062024_First India Newspaper Jaipur.pdf
03062024_First India Newspaper Jaipur.pdf
 
Sharjeel-Imam-Judgement-CRLA-215-2024_29-05-2024.pdf
Sharjeel-Imam-Judgement-CRLA-215-2024_29-05-2024.pdfSharjeel-Imam-Judgement-CRLA-215-2024_29-05-2024.pdf
Sharjeel-Imam-Judgement-CRLA-215-2024_29-05-2024.pdf
 
Do Linguistics Still Matter in the Age of Large Language Models.pptx
Do Linguistics Still Matter in the Age of Large Language Models.pptxDo Linguistics Still Matter in the Age of Large Language Models.pptx
Do Linguistics Still Matter in the Age of Large Language Models.pptx
 
Short history indo pak 1965 war 1st pd.ppt
Short history indo pak 1965 war 1st pd.pptShort history indo pak 1965 war 1st pd.ppt
Short history indo pak 1965 war 1st pd.ppt
 
31052024_First India Newspaper Jaipur.pdf
31052024_First India Newspaper Jaipur.pdf31052024_First India Newspaper Jaipur.pdf
31052024_First India Newspaper Jaipur.pdf
 
Chapter-8th-Recent Developments in Indian Politics-PPT.pptx
Chapter-8th-Recent Developments in Indian Politics-PPT.pptxChapter-8th-Recent Developments in Indian Politics-PPT.pptx
Chapter-8th-Recent Developments in Indian Politics-PPT.pptx
 
2024 is the point of certainty. Forecast of UIF experts
2024 is the point of certainty. Forecast of UIF experts2024 is the point of certainty. Forecast of UIF experts
2024 is the point of certainty. Forecast of UIF experts
 
HISTORY- XII-Theme 3 - Kinship, Caste and Class.pptx
HISTORY- XII-Theme 3 - Kinship, Caste and Class.pptxHISTORY- XII-Theme 3 - Kinship, Caste and Class.pptx
HISTORY- XII-Theme 3 - Kinship, Caste and Class.pptx
 
AI and Covert Influence Operations: Latest Trends
AI and Covert Influence Operations: Latest TrendsAI and Covert Influence Operations: Latest Trends
AI and Covert Influence Operations: Latest Trends
 
Codes n Conventionss copy (1).paaaaaaptx
Codes n Conventionss copy (1).paaaaaaptxCodes n Conventionss copy (1).paaaaaaptx
Codes n Conventionss copy (1).paaaaaaptx
 
01062024_First India Newspaper Jaipur.pdf
01062024_First India Newspaper Jaipur.pdf01062024_First India Newspaper Jaipur.pdf
01062024_First India Newspaper Jaipur.pdf
 
27052024_First India Newspaper Jaipur.pdf
27052024_First India Newspaper Jaipur.pdf27052024_First India Newspaper Jaipur.pdf
27052024_First India Newspaper Jaipur.pdf
 
Preview of Court Document for Iseyin community
Preview of Court Document for Iseyin communityPreview of Court Document for Iseyin community
Preview of Court Document for Iseyin community
 
Hogan Comes Home: an MIA WWII crewman is returned
Hogan Comes Home: an MIA WWII crewman is returnedHogan Comes Home: an MIA WWII crewman is returned
Hogan Comes Home: an MIA WWII crewman is returned
 
Resolutions-Key-Interventions-28-May-2024.pdf
Resolutions-Key-Interventions-28-May-2024.pdfResolutions-Key-Interventions-28-May-2024.pdf
Resolutions-Key-Interventions-28-May-2024.pdf
 

Stephenson H1 N1 2

Editor's Notes

  1. My remarks today refer back to my presentation in our earlier webinar. In it, I demonstrated that social media are ideally suited to the communications needs in disasters, because they foster the kind of emergent behavior that effective disaster response requires. Emergent behavior, for those of you who didn’t hear that presentation, is the phenomenon, first observed in the social insects, in which very simple organisms coming together in a colony, are collectively capable of amazingly sophisticated actions. In recent years, emergent behavior has been applied to human organizational issues as well.   Researchers at the Universities of Delaware and Colorado have demonstrated it is particularly relevant to disasters, which:   can’t be managed by simply adding more resources don’t respect geographic boundaries are unpredictable, and rapidly changing, as we see every day with H1N1 may require new leaders to emerge because first responders may themselves be victims. With the rise of networked social communication devices and applications, for the first time, I believe we actually have a communication technology that will directly foster the kind of emergent behavior needed to respond to H1N1 if conventional planning proves inadequate. Their organization and strengths are in alignment with emergent behavior: networked, so they have significant advantages in emergencies compared to traditional, centralized and broadcast one-to-many notification services. two-way, so that they can gather information from the public, not just distribute it from authorities packet-based, so they can route around any kind of infrastructure disruption IP-based, so any kind of IP-based content can be automatically shared by any device Finally, while emergent behavior can and will evolve even among perfect strangers. it stands to reason that the chances of a speedier, better coordinated and more all-encompassing response are increased when an existing social network – even if it is only a virtual one – is already in place. The members will already recognize and trust each other, and won’t have to start by literally or figuratively introducing each other.
  2. What I stressed in that earlier presentation and want to emphasize again today, is that it’s not enough to use the social media as an alternative broadcast technology, as seems to be the primary way they are being used in dealing with H1N1. Their real value comes from two way-communication and using them to make the public true partners in preparation and response, providing reliable, actionable information, lending their personal credibility to the effort, and so on .   I want to give you several examples of how that might be done.
  3. It’s not enough to have an on-the-shelf plan to use social media in an emergency, because their influence and effectiveness will be limited if you haven’t taken the time to create a relationship with the community in advance.   Yet, almost all government agencies fail to do that: the flow of information is almost exclusively outward bound, rather than actively encouraging two-way relationship building. Consider these two Twitter pages: one from the City of San Francisco’s Office of Emergency Management, and the other from the Philadelphia Office of Emergency Management. San Francisco follows 25, mostly government agencies. Philly follows 2,000, mainly individuals, and goes out of its way to cultivate trust with them in advance of emergencies.
  4. Wikipedia has supported creation of the Flu Wiki, which, IMHO, does a great job of aggregating latest info. world-wide on H1N1.   A Wiki is also ideal because it allows crowd-sourcing of information. That allows you, on one hand, to have the latest official information – and remember that in this case it’s crucial that people have access to the latest data and don’t get confused by obsolete information. A wiki is ideal in that respect. At the same time, it allows creation of localized pages that zero in on local conditions, and, equally important, allows crowdsourcing of information on how various neighborhoods, social groups or others are coping. It’s that combination of providing the latest information in a single place and crowdsourcing that makes wikis ideal in this sort of situation.
  5. Thank you very much.