Stephanie Herron has over 13 years of experience in floral design, management, and marketing. She currently works as the Lead Floral Designer and Wedding & Event Designer at Emma's Flowers & Gifts, where she creates designs, manages events, and represents the company. Herron is also an active member of the Central Tennessee Professional Florist Association and has spoken at several of their events on topics like marketing strategies and customer service techniques.

1. Stephanie Herron
5901 Old Hickory Blvd #309 • Hermitage, TN • 37076
615-636-7295 • herronfloraldesigns@gmail.com
Thirteen years of floral design experience, including management, merchandising, & marketing, with a strong customer
service background, seeking the opportunity to lend my technical abilities and passion for artistic design to an
innovative company sharing my enthusiasm for creative designs & professional development
WORK EXPERIENCE
Emma’s Flowers & Gifts (Nashville, TN) September 2008 – present
Lead Floral Designer/Wedding & Event Designer (February 2014 – present)
• Create design concepts and installations for event clients, & manage all event communications & contracts
• Maintain photographic wedding and event design portfolio for client review
• Coordinate design and delivery personnel for both event and daily activities
• Ensure quality of product and efficiency of work models in design department
• Select new lines of store merchandise and design materials
• Design and direct showroom installations
• Represent the company in local & regional events & forums as speaker, designer, and student
(Central Tennessee Professional Florist Association, 2014 Kaleidoscope AIFD Conference, 2015 Nashville
Lawn & Garden Show, 2014 ALIAS Arts & Flowers)
Floral Designer & Sales Associate (September 2008 – November 2013)
• Managed incoming and outgoing orders within the Teleflora network
• Created custom and Teleflora floral designs for all occasions
• Provided professional customer service
ABC network’s TV show “Nashville” (Nashville, TN) July 2012 – August 2012
Scenic Utility
• Assisted in creation of faux finishes, painted surfaces, pre-production samples for art department
• Organized and maintained OSHA-compliant scenic paint department setup
• Managed cleaning and disposal procedures for toxic chemicals and materials
The Art Institute Of Tennessee (Nashville, TN) September 2010 – July 2012
Officer of Student Financial Services/Admissions Coordinator
• Organized and conducted financial planning appointments with students & families
• Managed and maintained current financial aid files for applicants and continuing students
• Conducted group information sessions, such as Open House events and FAFSA workshops, with
prospective and new applicants, current students and family members
Bluefield Florist & Garden Center (Nashville, TN) April 2009 - December 2010
Floral Manager & Designer
• Conducted business with vendors & managed floral department budget
• Created seasonal marketing campaigns
• Envisioned & installed all merchandising and designs of showroom
• Created custom contemporary floral designs
• Hired and trained new floral designers and sales associates
Country Florist (Arlington, TX) January 2006 – August 2008
Floral Designer & Sales Associate
• Managed delivery schedule and daily operations, installed showroom displays, conducted wedding, church and
funeral consultations, & created custom holiday and seasonal fresh and silk designs
EDUCATION & PROFESSIONAL DEVELOPMENT
Belmont University (Class of 2010) – Magna Cum Laude, 3.9 GPA
B.S. in Liberal Studies with emphases in Elementary Education, Studio Art, and Interior Design
Member of Alpha Chi National Honor Society
Central Tennessee Professional Florist Association (via Emma’s Flowers & Gifts) 2014 – present
Meetings & workshops: “Color Theory in Flowers” (attendee), “Trends in Bridal Bouquets” (attendee), “Valentine’s Day
Marketing Strategies” (guest speaker), “Efficient Shop Management and Customer Service Techniques” (guest
speaker), “Cascades and Hand-Tied Bridal Bouquets” with Rene Van Rems (student)
ADDITIONAL SKILLS
Public Speaking, Photography, Studio Art, Interior Design, Microsoft Office, Teleflora Dove Network