The presentation discusses challenges in getting messages through to audiences as companies are struggling to reach the same percentage of people as audiences are fragmented, and responses to direct mail have dropped significantly. It emphasizes adopting simplicity in preparation, design, and delivery through restraint, clean design, and natural speaking. The overall message is that presentation excellence requires effort and simplicity is key to effective communication.

1. Presentation R ed ux

2. In this presentation, some of the views
are controversial and unconventional.
WARNI NG

3. Who am I?

4. my name is
KHAN
M o hit

5. &
Research
Consulting

6. ST @

7. Change

9. Death by
PowerPoint

10. I hope our
wisdom will
grow with our
po int
power.
Thomas Jefferson
1743 - 1826

11. Q&A
1 2 3
Pledge
Story and Design Essentials
Persuasion and Information

12. Switch
me
OFF!

13. Let go

14. Conceptual
Age

15. Logic
+
Emotions
Image: www.wired.com

16. 6
Symphony Meaning
Design
Empathy
Story
Play

17. Design

18. Story

19. Story
aka Preparation

22. Tell me a story...

23. Most good ideas can
do pretty well with a
stick in the sand.
Alan Kay

24. Do you know
this guy?

25. A Good Presentation
has three main parts
1 Opening (Beginning)
Must introduce the main idea or argument

26. A Good Presentation
has three main parts
1 Opening (Beginning)
Must introduce the main idea or argument
2 Body (Middle)
All the main points and their statements

27. A Good Presentation
has three main parts
1 Opening (Beginning)
Must introduce the main idea or argument
2 Body (Middle)
All the main points and their statements
3 Closing (End)
Review the main point and a strong finish

28. Design

29. Match the following
1. Times New Roman a. Text
2. Arial b. Text
3. Courier c. Text
4. Comic Sans d. Text

30. Design has been
democratized

31. Design
?
What is

32. Utility
+
Significance

33. Not
decoration

34. YES

35. Don’t be
paralyzed
by method and knowledge

37. Informational

38. Persuasive

39. Aristotle

40. Ethos
Pathos Logos

41. Balance the three

42. Great
Ethos Presentation
Great
Presentation
Pathos Logos

43. Design
Great
Presentation
Delivery Story

44. Kanso
Simplicity

45. eau
nry Dad
He
Our lives are fri,ered away by detail;
simplify,

46. Any intelligent fool can
make things bigger and
more complex ... it
takes a touch of genius
to simplify.

51. Thoughtful
Reduction

52. Simplicity means the achievement
of maximum effect by minimum
means.
Dr Koichi Kawana

53. Lets look at the challenges
• COMPANIES ARE NOT GETTING THROUGH TO
THEIR AUDIENCES
– 20 years ago, 80 percent of a target audience could
be reached with one 30‐second off‐peak television
ad. Today, reaching the same audience oSen requires
200 to 300 prime‐Ume spots.
– The response to direct mail solicitaUons for credit
cards has dropped from 2.8 percent in 1992 to 0.6
percent in 2000.
53

54. Shift to
Notes

55. Clean start

56. 
Getting through your audience is
becoming increasingly difficult!

57. Ingredients

58. Ag
Background Colors Font Images

59. Ag
Background Colors Font Images

60. Restraint in preparation

61. Simplicity in design

62. Naturalness in delivery

63. Presentation Excellence is
never accidental!
(Work your buns off!)
Tom Peters

64. mohitchhabra
mohitchhabra
mohit_chhabra
mohit@knoledge.in