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Stellar presentations v1
The presentation discusses challenges in getting messages through to audiences as companies are struggling to reach the same percentage of people as audiences are fragmented, and responses to direct mail have dropped significantly. It emphasizes adopting simplicity in preparation, design, and delivery through restraint, clean design, and natural speaking. The overall message is that presentation excellence requires effort and simplicity is key to effective communication.
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Stellar presentations v1
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- 2. In this presentation,some of the views are controversial and unconventional. WARNI NG
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- 4. my name is KHAN M o hit
- 5. & Research Consulting
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- 10. I hope our wisdom will grow with our po int power. Thomas Jefferson 1743 - 1826
- 11. Q&A 1 2 3 Pledge Story and Design Essentials Persuasion and Information
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- 15. Logic + Emotions Image: www.wired.com
- 16. 6 Symphony Meaning Design Empathy Story Play
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- 22. Tell me astory...
- 23. Most good ideascan do pretty well with a stick in the sand. Alan Kay
- 24. Do you know thisguy?
- 25. A Good Presentation hasthree main parts 1 Opening (Beginning) Must introduce the main idea or argument
- 26. A Good Presentation hasthree main parts 1 Opening (Beginning) Must introduce the main idea or argument 2 Body (Middle) All the main points and their statements
- 27. A Good Presentation hasthree main parts 1 Opening (Beginning) Must introduce the main idea or argument 2 Body (Middle) All the main points and their statements 3 Closing (End) Review the main point and a strong finish
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- 29. Match the following 1.Times New Roman a. Text 2. Arial b. Text 3. Courier c. Text 4. Comic Sans d. Text
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- 31. Design ? What is
- 32. Utility + Significance
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- 35. Don’t be paralyzed bymethod and knowledge
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- 40. Ethos Pathos Logos
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- 42. Great Ethos Presentation Great Presentation Pathos Logos
- 43. Design Great Presentation Delivery Story
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- 45. eau nry Dad He Our lives are fri,ered away by detail; simplify,
- 46. Any intelligent foolcan make things bigger and more complex ... it takes a touch of genius to simplify.
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- 53. Lets look at the challenges • COMPANIES ARE NOT GETTING THROUGH TO THEIR AUDIENCES – 20 years ago, 80 percent of a target audience could be reached with one 30‐second off‐peak television ad. Today, reaching the same audience oSen requires 200 to 300 prime‐Ume spots. – The response to direct mail solicitaUons for credit cards has dropped from 2.8 percent in 1992 to 0.6 percent in 2000. 53
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- 56. Getting through youraudience is becoming increasingly difficult!
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- 58. Ag Background Colors Font Images
- 59. Ag Background Colors Font Images
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- 63. Presentation Excellence is neveraccidental! (Work your buns off!) Tom Peters
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