Station digital corporate_road_show_lr_medium v21

Legal DisclaimerLegal Disclaimer
 The securities contemplated to be sold by the Company will not be registered or qualified under the U.S.
Securities Act of 1933, as amended, nor under any state securities laws, nor under the laws of any other
country or jurisdiction. The U.S. Securities and Exchange Commission has not approved or disapproved of
these securities. Further, it has not determined that this document is accurate or complete, and any
investment carries with it risks. Any representation to the contrary is a criminal offense
 Forward Looking Statements: This document includes certain forward-looking statements concerning,
among other things, StationDigital’s future operations, products, services, plans, and anticipated future
performance. Forward-looking statements can be identified by the use of words such as “believes,”
“expects,” “may,” “will,” “intends,” “anticipates,” “should,” or comparable terminology, or by discussions
of strategy. Such statements are subject to risks and uncertainties that could cause actual results to differ
materially from those projected in the forward-looking statements. Forward looking statements are based
on a number of assumptions and estimates that are inherently subject to significant uncertainties and
contingencies, many of which are beyond StationDigital’s control, and reflect future business decisions,
which are subject to change. Statements about future revenues or financial performance are forward-
looking statements that reflect significant assumptions and subjective judgments by StationDigital’s
management concerning anticipated results, and those assumptions and judgments may not prove to be
correct, and there can be no assurance that such results are attainable or will be realized. Actual results
could differ materially from those anticipated in these forward-looking statements as a result of various
factors, and StationDigital undertakes no obligations to update these forward-looking statements for any
reason. Neither StationDigital nor its officers and directors assume any responsibility for the accuracy of any
projections and other forward-looking statements

CONFIDENTIAL | ALL RIGHTS RESERVED | StationDigital Corporation 2014CONFIDENTIAL | ALL RIGHTS RESERVED | StationDigital Corporation 2014
StationDigital’s mission
is to build and
continually improve upon
an easy to use platform
whereby its users may
stream or access any
media or purchase digital
and physical goods
from anywhere,
at anytime,
and on any device.
StationDigital’s mission
is to build and
continually improve upon
an easy to use platform
whereby its users may
stream or access any
media or purchase digital
and physical goods
from anywhere,
at anytime,
and on any device.

Interesting FactsInteresting Facts
 Gartner predicts a 1.9 Trillion Dollar eCommerce market by 2020
 Shopping Convergence is happening, digital and physical platforms
will combine (Amazon 74.2 Billion annually)
 22% rise in Digital Ad Spending on Internet Radio in 2014
 Traditional Ad Supremacy Wanes, Marketers Give Greater Attention
to Digital Ad Spend
 63% of marketing leaders say they will double down on digital ads
 TV is Dying, Audience ratings have collapsed
 People are Unplugging! 1/5th of cable subscribers aren’t buying TV but
only purchasing broadband internet
 For the first time ever, the number of cable TV subscribers are declining
 Users want to consume and acquire digital and physical goods
anywhere, anytime, anyway.

Internet Radio is booming!Internet Radio is booming!
 For the past 4 years, ending with 2013,
the internet
radio market has grown at triple digit
rates in overall US listener hours
 ABI Research predicts music streaming
services will generate $5.0 billion in
revenues this year with revenues
growing to $46.0 billion by 2018
 The top 15 Internet radio services all grew
substantially in both user numbers and
revenues in 2013:
 Pandora Revenues have consistently grown

 Convergence Consulting Group estimate
that 1.6 million U.S. households will
have replaced their cable connections
with alternate video content models
by the end of the current year
 Researcher SNL Kagan estimates that by
2014, 46.3 million homes will have at
least one TV with a broadband
connection to the Internet and 7% of the
country’s population, an estimated 8.1
million homes, will switch to online
video content instead of cable
 "The radio is going to be different, and
exactly what it's going to look like is not
clear," Strategy Analytics' Lanctot
concludes. "It will be a far more
contextual, personalized, customized
experience and we are unmooring
ourselves from the familiar radio dial"
Digital Media is Explosive!Digital Media is Explosive!

Bluetooth and Broadband Access through wireless
is allowing for major advances in internet
broadcasting and new market penetration
Bluetooth and Broadband Access through wireless
is allowing for major advances in internet
broadcasting and new market penetration
The Road Ahead for
digital consumer entertainment:
The Road Ahead for
digital consumer entertainment:
Gartner Says the Internet of Things Installed
Base Will Grow to 26 Billion Units By 2020

Dawn of the StationDigital EraDawn of the StationDigital Era
 StationDigital is changing the way we consume digital media
 An industry first - the SD Rewards Program
 Digital and Physical Good Superstore with Redemption Purchases:
 Digital: music, music videos, movies, TV, eBooks, audiobooks, software
and video games.
 Physical: books, music, shirts, novelties, hats, posters, movies, music,
electronics and more
 Device Agnostic and Global – Web, Phone, Tablet, Car, TV.
 Supports All Sales Models
 Ad-Supported, Free-to-Consumer Content
 Cloud Locker with Subscription, Rental and Direct Sales
 Enterprise Class Architecture with PCI Compliance

 We’re backed by business leaders (Sir Michael Marshall, Steel Pier Capital)
and many athletes and celebrities
 Public Beta Launch of Web Service - September 10, 2013
 Achieved 3.8mm desktop users in first 90 days
 Public Beta Launch of Mobile Apps – January 13 – today
 Achieved 1.3mm mobile users for Droid and IOS
 Social media presence:
 768,000 Facebook Likes | 731,000 Twitter Followers
A glance at StationDigitalA glance at StationDigital

 Incorporated in September 2012 | Launched Web Version in September, 2013
 12 Employees | 80 Offshore Contractors | 181 Suppliers & Partners
 Delaware C Corporation publicly traded on the OTCQB: ALDV (April 28, 2014)
 500mm Total Authorized
 78.046mm Outstanding
 Offices in St. Louis (HQ), Tampa, FL, soon to be in New York City and Los Angeles
 Staffing to 56 full-time employees in 2014 and 117 in 2015
Company OverviewCompany Overview
Steel
Pier
Capital

Lou Rossi - CEO
Timothy Roberts – Founder and
Master Digital Architect
Ed Storm – COO
Terrance Taylor - CFO &
Controller
Key Management has over 75 years of Infrastructure, Hosting, Software, Music and Video
Games Industry, Digital Media, Accounting, Finance, Operations and Technology Seasoned
Business Experts, with over 20 years of this in public companies.
We are currently searching for key executives to strengthen the CXX level teams for
sales, marketing, licensing and technology and also have some very senior board members
in talks of coming on from Fortune brands in the advertising and ecommerce spaces
Key ManagementKey Management

To win SURVIVOR
on Internet ISLAND -
- Be Portable…
- Be Device Agnostic…
- And don’t be proprietary…
…………OR PERISH !!!!!!!!!!
To win SURVIVOR
on Internet ISLAND -
- Be Portable…
- Be Device Agnostic…
- And don’t be proprietary…
…………OR PERISH !!!!!!!!!!

Eureka!!Eureka!!
HTML5 is finally allowing a web based
delivery of media with a TRULY device
agnostic solution
HTML5 is finally allowing a web based
delivery of media with a TRULY device
agnostic solution
 Responsive Design
 New Ad Formats
 New Tracking Methods

STATIONDIGITAL.COMSTATIONDIGITAL.COM

SD MOBILE APP’SSD MOBILE APP’S

Station Digital’s Future Vision:
Free, ad-supported
content will always
prevail - because it
drives consumers to
discover and buy
new merchandise
Station Digital’s Future Vision:
Free, ad-supported
content will always
prevail - because it
drives consumers to
discover and buy
new merchandise

Advertising is increasing in CPMAdvertising is increasing in CPM
Advertisers shifting quickly from
traditional advertising to online
Advertisers shifting quickly from
traditional advertising to online

LEGACY NON ONLINE ADVERTISING…IS DYING.
SD Ad PublishingSD Ad Publishing
 StationDigital competes dollars in advertising budgets – we are
evaluated by perceived return on investment, effectiveness and reach
of our advertising products, and the ability to deliver both passion
engagement and demographic precision
 Competition for Advertisers
 High traffic internet brands
• Facebook, Google, Yahoo!, Apple
 Broadcast Radio Conglomerates
• Clear Channel, Cumulus, Emmis, etc.
 Other Traditional Media Platforms
• ABC, NBC, FOX - TV
• New York Times, WSJ, Rolling Stone
Revenue Sources

StationDigital’s disruptive model:StationDigital’s disruptive model:
Rewarding consumers for listening and
watching increases loyalty and viral
growth and decreases customer
acquisition costs and increases retention
by incentivizing them to convert to
ecommerce customers.
Rewarding consumers for listening and
watching increases loyalty and viral
growth and decreases customer
acquisition costs and increases retention
by incentivizing them to convert to
ecommerce customers.

Consumers want
complete portability
of their content.
Period.
Nothing else will do.
Consumers want
complete portability
of their content.
Period.
Nothing else will do.
All Media →All Media →
Any Device →Any Device →
CLOUD LOCKER

DEVICES | SD APPDEVICES | SD APP
StationDigital will be available on
these devices in 2014 giving us access
to over 100mm captured eyeballs

 Over 1.3 million mobile installs in just 4 months in Android and iOS –
projected growth now 1mm installs per month
 K Factor = 1 Paid = 1 Organic or Free Install
 Over 6.2 million listeners since launch (current)
 Ranked in April 2014 as Top 5 of world Internet radio stations – music and 55th
cumulative worldwide most downloaded app all categories
 Average of 578,000 unique users per month since launch
Stats As of 4/23/14
StationDigital MilestonesStationDigital Milestones

Infrastructure – Built to ScaleInfrastructure – Built to Scale

 StationDigital has an opportunity to compete for
significant market share in this expanding market
 Previous new entrants into this market have done very well
in terms of capturing market share
 Clear Channel’s iHeartRadio, the second national brand to achieve
pre-eminent market share, surpassed 30 million registered users in less
than two years after the launch of its current version
 Spotify, SoundCloud, Rdio, Tune-in, and Slacker have all achieved
prominent brand awareness, large user bases, and high
enterprise values
 StationDigital has risen into the top national tier of Internet
Radio stations in one tenth the time it took any of the others
The OpportunityThe Opportunity

CAC/MonetizationCAC/Monetization
AD REVENUES:
- Display
- Banner
- Rich Media
- Takeover
- Showcase
UPSELL:
- Physical Merchandise
- Digital Merchandise
- Subscriptions, Rentals, Direct Sale
AVERAGE CAC:
- $.80 / 1.00 CPI
- $1.16 CPC
- Organic K Factor = 1
BETTER PACKAGING:
- Ad Removal
- Digital
Subscriptions

 Overall Quality of Experience
 Content Relevance and Diversity
 Ease of Use
 Price
 Accessibility
 Perceptions of Advertising Load
COMPETITIONCOMPETITION
Ultimately
consumers
will pick the
end victor!
 StationDigital competes for listeners with other
content providers based on the following:
Competition for listeners is based on: brand awareness and
product reputation, and active visibility compared to other
Web based and mobile music and entertainment providers

 Other Radio Providers
Ex: Clear Channel, CBS, Sirius XM
 Other Internet Audio Content Providers
Ex: Pandora, RDIO, Spotify, Beats Music
 Other Media/Entertainment Platforms
 Ex: Netflix, Hulu, Vevo, YouTube
 eCommerce Companies
Ex: iTunes, Amazon, Google Play
CompetitorsCompetitors

 Automated Play listing and Merchandising Systems
 More Robust Catalog of Ad Supported Goods
 Music, Music Videos, Movies, TV, eBooks, audiobooks
 Combined eCommerce System for conversion to direct sale, rental or
subscription.
 HTML5/JAVA based – Device Agnostic
 Entry to market timing allows for reduced costs by leveraging other SaaS
tools which enables us to spend less on technology and more on porting to
many devices, catalog and customer acquisition
 Loyalty and Rewards Program, Social Integration, Viral Marketing
 Enormous catalog of 50mm Skus bookending physical and digital goods
allows for increase profits
Competitive AdvantagesCompetitive Advantages

Competitive Finance ActivityCompetitive Finance Activity
Company Amount of Raise/Sale Year
Last.fm 280mm sale to CBS 2007
Pandora 240mm equity, with additional rounds since 2011
Songza Acquired by Google for undisclosed amount (20 million estimated) 2014
Turntable.fm 7mm @ 37mm valuation 2011
Spotify 100mm at 1B valuation 2011
Slacker 3mm debt 2011
Rdio 17.5mm equity 2011
TuneIn 16mm equity 2012
Spotify 100mm equity 3B valuation 2012
TuneIn 25mm equity 2013
Spotify 250mm equity at 4B valuation 2013
Beats 60mm equity / sold to Apple at 3B valuation for music service (only 200k users) 2014
StationDigital 5.0mm equity, Public April 2014 2014

COMPANY TOTAL ACTIVE
MONTHLY USERS
MARKET CAP AS
OF July 2014
MARKET VALUE PER
ACTIVE MONTHLY USER
iTunes 575 Million 514.68 Billion $ 895
Netflix 40 Million 28 Billion $ 700
Spotify 24 Million* 4.1 Billion* $ 170
Pandora 72.4 Million 6.1 Billion $ 84
StationDigital 1.2 Million 62.3 Million* $ 52
SD Competitive Market CompsSD Competitive Market Comps
* Estimated

 Marketing focus is directed right at mobile
device customers
 Mobile listening is 90% of the Internet music
market
 Mobile device real estate is UNDERVALUED
right now
 Online and Event Marketing
How we will grow!How we will grow!
 Direct Digital Marketing
 Channel Partner
Marketing
 Viral and Organic
Growth
 Sponsorships
Marketing approaches:

SD Online AdsSD Online Ads

SD Outdoor
Advertising
Campaigns
SD Outdoor
Advertising
Campaigns

SD Trade Shows and Industry EventsSD Trade Shows and Industry Events

Projected Music Users vs. Pandora
-
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
40,000,000
45,000,000
50,000,000
Jan-15
Feb-15
Mar-15
Apr-15
May-15
Jun-15
Jul-15
Aug-15
Sep-15
Oct-15
Nov-15
Dec-15
Jan-16
Feb-16
Mar-16
Apr-16
May-16
Jun-16
Jul-16
Aug-16
Sep-16
Oct-16
Nov-16
Dec-16
Jan-17
Feb-17
Mar-17
Apr-17
May-17
Jun-17
Jul-17
Aug-17
Sep-17
Oct-17
Nov-17
Dec-17
Pandora Actual
Jan '10 - Dec '12
StationDigtial
Projected Jan '15
- Dec '17

Projected Viewers vs. Netflix
-
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
Jan-15
Feb-15
Mar-15
Apr-15
May-15
Jun-15
Jul-15
Aug-15
Sep-15
Oct-15
Nov-15
Dec-15
Jan-16
Feb-16
Mar-16
Apr-16
May-16
Jun-16
Jul-16
Aug-16
Sep-16
Oct-16
Nov-16
Dec-16
Jan-17
Feb-17
Mar-17
Apr-17
May-17
Jun-17
Jul-17
Aug-17
Sep-17
Oct-17
Nov-17
Dec-17
Netflix Actual
Jan '10 - Dec
'12
StationDigtial
Projected Jan
'15 - Dec '17

Financial Projections
Net Income/(Loss)
Gross Profit
Revenue
$(100,000,000)
$-
$100,000,000
$200,000,000
$300,000,000
$400,000,000
$500,000,000
$600,000,000
$700,000,000
$800,000,000
2015
2016
2017
Net Income/(Loss)
Gross Profit
Revenue

Total Revenue Composition
Between Music and Video
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2015 2016 2017
Revenue - Video
Revenue - Music

Operating Plan Summary
2015 2016 2017
Revenue
Advertising revenue 15,372,553$ 230,273,165$ 642,223,959$
Subscription revenue 1,870,285 23,665,613 93,453,459
Online store revenue, net 319,656 3,975,804 18,017,733
Total revenue 17,562,494 257,914,583 753,695,151
Cost of revenue
Cost of revenue 6,391,004 103,840,109 335,814,451
Total cost of revenue 6,391,004 103,840,109 335,814,451
Gross profit 11,171,490 154,074,473 417,880,700
Operating expenses:
Product development costs 2,487,098 16,577,790 45,152,369
SG&A 28,753,422 70,464,186 136,121,984
Total operating expenses 31,240,520 87,041,976 181,274,353
Operating income/(loss) (20,069,030)$ 67,032,497$ 236,606,346$

Kevin Bachus, Co-Creator of
Xbox, Dave & Busters
John W. Fanning, Founder of Napster,
NetMovies, NetGames, NetCapital
Brian Altounian, CEO of Wowio

WHY INVEST?WHY INVEST?
Everything is moving to
Streaming…
eCommerce is explosive
Meteoric Growth and Valuable
User Base
Enormous Upside

StationDigital
thanks you all for
Listening and Watching…
and please,
STAY TUNED!
StationDigital
thanks you all for
Listening and Watching…
and please,
STAY TUNED!
5042 Wilshire Blvd | #26900 | Los Angeles, CA | 90036

Station digital corporate_road_show_lr_medium v21

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