The Coin Tree media kit deck

“The Coin Tree is a cloud-based storage,
insurance, and payment processing platform
for bitcoin that leverages cutting edge
transactional security to serve the ever
expanding virtual currency community. “
2
CONFIDENTIAL | FOR DISCUSSION PURPOSES ONLY
What is
The Coin Tree?

Bitcoin?
CONFIDENTIAL – FOR DISCUSSION PURPOSES ONLY
3
1. Bitcoin is the first decentralized peer-to-
peer payment network that is powered by
its users with no central authority. In even
simpler terms, Bitcoin is a network that
enables a new payment system and a
completely digital money.
2. High-security cryptography ensures that
neither Bitcoins can be counterfeited nor
transactions reversed so long as honest
users control a majority of the network's
computing power.
3. The total number of Bitcoins is limited to 21
million. To-date approximately13 million
currently have been mined (created).
A rapidly growing, digital currency
that is supply constrained, avoids
direct sovereign control, and is
globally accepted.
What is

Bitcoin in the News
1. http://www.businessinsider.com/baml-initiates-coverage-on-bitcoin-2013-12
2. http://www.cnbc.com/id/101361590
4
"We believe Bitcoin can become a major means of
payment for e-commerce and may emerge as a serious
competitor to traditional money transfer providers. As a
medium of exchange, Bitcoin has clear potential for
growth, in our view.“
David Woo, Head of Global Rates and Currencies Research at
Bank of America Merrill Lynch Global Research: [1]
"The idea is very exciting. I think having a global currency
where you don't have to spend all the money changing
your currencies is admirable and whoever is behind
bitcoin was brilliant."
Sir Richard Branson, CEO of Virgin Galactic: [2]
“The potential for disruption is enormous.”
“We have elected to put out money and faith in a
mathematical framework that is free of politics and
human error.”
Jeremy Liew, Lightspeed Venture Partners
Tyler Winklevoss, Entrepreneur & Venture Capitalist

Vocabulary of Bitcoin
 Blockchain Public ledger of all transactions of a cryptocurrency
 Cryptocurrency Assets protected by strong cryptography
 Private key A private key is a secret piece of data that proves your right
to spend bitcoins from a specific wallet through a
cryptographic signature.
 Public/private key Codes used to validate transfer of cryptocurrency
 Signature A cryptographic signature is a mathematical
mechanism that allows someone to prove ownership.
 Tumbler A method for randomizing cryptocurrency storage
 Vault A highly secured form of cryptocurrency storage
 Wallet Form of cryptocurrency storage: software, web, etc.
 Exchange Environment, often virtual, where crypto currency is traded
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•International
•Early 20s – Early 40s
•Highly educated in underlying technology
•Individual consumers
Today
•International
•Ages 18 – 55
•Moderately educated
•Individuals and merchants
Tomorrow
•International
•All ages
•All educational backgrounds
5 years from now
• Users: 1,200,000 Merchants: 40,000
Current Market Size
July 11, 2014 6
Customer Profile

Bitcoin Growth:
As Both Currency And
Market Value
7
10787100
12361350
10500000
10700000
10900000
11100000
11300000
11500000
11700000
11900000
12100000
12300000
12500000
Growth From Feb 2013 thru Feb 2014
(Averages 4000 new coins per day)
$320,396,185
$14,464,698,057
$6,897,707,715
$-
$2,000,000,000
$4,000,000,000
$6,000,000,000
$8,000,000,000
$10,000,000,000
$12,000,000,000
$14,000,000,000
$16,000,000,000
Growth From Feb 2013 thru Feb 2014
(Total Value of Bitcoin In Circulation)
Source: http://bitcoincharts.com/charts/bitstampUSD

Where is Bitcoin
8
Active Merchants on BitPay & CoinBase1
Value of Bitcoin transactions on 1st Day
at TigerDirect 2
Increase from 2012 to 2013 in Merchant
Transaction Volumes Using Bitcoin3
Used Today?
1. http://en.wikipedia.org/wiki/Bitcoin
2. http://bitcoinboard.net/tigerdirect-processes-250000-bitcoin-payments-first-17-hours/
3. http://blog.bitpay.com/2013/12/02/bitpay-drives-explosive-growth-in-bitcoin-commerce.html

Impact on Adoption
Large barrier to entry for new users
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Access
Security
Storage
Distribution
The Coin Tree solves all 4 major dilemmas in Bitcoin adoption
Poor market delivery
Difficult to use storage solutions
Underdeveloped technology and protocol
Dilemma
Issue:
TCT Solution:
Issue:
TCT Solution:
Issue:
TCT Solution:
Issue:
TCT Solution:
Creating a mobile and globally accepted easy to
use platform decreasing the barrier of entry
TCT provides vault security though proprietary
multi-signature technology
TCT provides insured cloud enabled storage
as well as cash access to the stored asset
First movers advantage will provide a strong
marketing launch platform for TCT’s offering

$ 31mm
10
$ 33mm
$ 17mm
$ 40mm
Comparative Table

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Secure, Distributed,
Next-Gen Wallet
Insurable, Verifiable
Asset Class
Simplify Transactions &
Use As Global Currency
Value Added Services
For Community
Growing People, Business,
and Bitcoin Together
• Proprietary tumbling storage
environment
• Multi signature insured protection
• Mobile transaction processes
• Removing barrier to entry for new
users
The Coin Tree
Value Proposition

 The Wallet
 Secure multi-cryptocurrency cloud system
 The Vault
 Multi-signature storage and insurance
 The Access
 Easy liquid access to stored asset through
reloadable prepaid cash cards
 The Merchant
 Global merchant and payment processing solutions
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The Coin Tree
Offering

Management Team
 Andrew Durgee – CEO
 Operational Engineering – Worcester Polytechnic Institute
 10 years in digital marketing, project management, and product
development
 3 Years in Bitcoin technology development
 Isaac Waldron – COO
 Electrical Engineering – M.S. and B.S. – Worcester Polytechnic
Institute
 7 years experience in applications engineering and software field
testing
 3 Years in Bitcoin technology development
Board Members
 David Baxter
 Senior-level Sales and Marketing executive with experience in
Payments, Financial Services, Technology and E-Commerce within
Fortune 100 and Start-Up organizations. David is currently the VP of
Sales, EBPP for ACI Worldwide.
13
Our Team and Board

 Elements for a Next Gen Insured Wallet:
 Instant Access
 Security/Insurance
 Mobile Application
 Responsive Customer Support
 Legitimacy
 Multi-Cryptocurrency Support
14
Insured Wallet
What is a Wallet?
Form of cryptocurrency storage: software, web, etc.

 All customer deposits, whether direct or via an
exchange, will be stored within the Vault
environment.
 Once in the Vault signatures by multiple private
keys are required to move BTC.
 All BTC stored within TCT Vault will be insured
against theft and loss.
 Keys are stored in a way that system
compromise is easily detected and halted,
limiting impact to insurance.
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Vault

Wallet System
July 11, 2014
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The Coin Tree
Bitcoin Protocol
Web Browser
Dedicated
Client
Wallet and Merchant
Web Servers
Internal Key Management
Servers
Insurer Key Management
Servers
Bitcoin Protocol Servers
TCT
Non-TCT

Solving the cryptocurrency liquidity problem:
-Use, Store, Convert to Cash-
 Prepaid cash cards
 Users have the ability to request reloadable cash
cards
 Allows for easy access to stored value of bitcoin
 Account management
 Users will be able to access their account through
their mobile device
 Users will be able to reload cards from their mobile
application from anywhere in the world
17
The Access

TCT Merchant
 Payment processing
 POS integration
 Payment/asset storage
 Insurance
 Liquidation
 Internationally focused
 Consulting and payment implmentation
18
Solutions

Current Merchant
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• Current focus on exchange
• Not internationally focused
• Not usable by average merchants
• Difficult sign up process
• Signup requires application submission
Competitors

0 20 40 60 80 100 120 140
Establish source control
Wallet architecture
Wallet development
Wallet QA
Launch
TCT Project Development Timeline [days]
Completed Remaining
20
Development
Timeline Summary

 Storage
 Insurance
 Prepaid Cash Card
 Card Loading
 Card Maintenance
 Growth:
 Ramp to storing about 25% of existing BTC by
Q3 2017
 Consulting and Implementation
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Revenue Sources

Consumer
Confidence
 Current Consumer Confidence Issues:
 Lack of consumer confidence in products due to
lack of customer BTC domain knowledge creating
large barrier to entry for new users.
 High profile BTC hacking incidents have tarnished
BTC reputation and stifled growth.
 TCT Solutions:
 TCT will align with insurance companies while
building a high profile BoD in order to properly build
consumer confidence.
 TCT’s unique solution driving both legitimacy and
security to the BTC sector will help to grow the user
base while providing additional exposure for TCT
itself.
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Marketing
 Current BTC Marketing Issues:
 Failure to bring new technology and services
through proper channels to public.
 BTC start-ups are not properly budgeting for both
digital and traditional marketing efforts.
 TCT Marketing Solutions:
 Using current news outlets hungry for BTC stories as
a launch for platform.
 Aggressive SEO/SEM strategies mixed with
traditional targeted marketing allowing for
maximum exposure while securing first movers
advantage.
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The Coin Tree media kit deck