SlideShare a Scribd company logo

State of Voice Technology for Brands

Adobe
Adobe

- 9 out of 10 companies recognize the importance of voice-enabled experiences and plan to increase investment in voice technology. - While few organizations currently offer comprehensive voice services, almost all expect to offer basic voice-enabled skills or actions within the next two years, with more than 40% planning releases in 2019. - The top priority for brands is developing voice services for search, followed by making purchases, checking orders, and offering promotions, with most aiming to release their high-priority services this year.

1 of 13
Download to read offline
State of Voice Technology for Brands
Adobe Analytics Survey | March 2019 | Based on responses from 400 organizations
Voice Technology | March 2019
9 out of 10 companies recognize the importance of voice-enabled experiences.
67%
27%
Very important Somewhat important Not important
• 94% plan to increase their investment in voice next year
• 90% already have resources in place to implement voice
experiences
• 90% have organizational buy-in on the development and
support of voice experiences
• 91% are making significant investments in voice enabled
experiences
How important are voice-enabled experiences
to your organization's consumers. (US, Mar 2019)
Source: Adobe and Advanis
6%
22% 19% 21%
44%
40% 33%
27%
31%
32%
6% 7% 11%
Basic voice enabled
skill/action
Multiple voice enabled
skills/actions
Revenue generating voice
enabled experiences
Already released Planning to release this year
Within 1-2 years Within 3-5 years
More than 5 years / no firm plans
• 20% of the respondents have already released
voice app
• More than 90% of the respondents will have a
voice app within 1-2 years
• Most auto, media & entertainment, and sports
companies are developing or have released a
voice app.
• Financial Services (and to a lesser extent Travel
& Hospitality) organizations are more likely to
be in early stage investigation
• Nearly 33% of organizations that “outperform”
their peers in digital maturity have already
offered voice apps
Source: Adobe and Advanis
Voice Technology | March 2019
More than 40% plan to release a voice app in 2019
When are brands planning to release voice-enabled services.
(US, Mar 2019)
Voice Technology | March 2019
IT is most likely to be involved with
voice development.
Few organizations have a thorough offering
of voice enabled services, but almost all
anticipate offering these services within the
next two years – a significant number
expect to release a basic skill/action in 2019.
Source: Adobe and Advanis
What department or
departments are overseeing
development of voice-enabled
strategies. (US, Mar 2019)
3%
4%
5%
6%
Voice Technology | March 2019
The vast majority believe voice will benefit their organization.
Improve user experience Drive conversion/increase revenue Increase consumer engagement Increase consumer loyalty
Strongly agree Somewhat agree Disagree
Source: Adobe and Advanis
What customer behavior will voice-enabled experiences improve. (US, Mar 2019)
26%
71%
3%
66%
29%
5%
65%
31%
4%
64%
30%
6%
Voice Technology | March 2019
The most important metrics to gauge voice technology are
Returning Users and Engagement.
Number of
returning
users
EngagementRevenue/
Conversion
Success &
error rates
Session
length
Session
frequency
Number of
users
authenticated
User falloutIntent
42%
40%39%
36%
28%28%28%
22%
18%
Source: Adobe and Advanis
What is the preferred metric to gauge performance of voice-enabled experiences. (US, Mar 2019)

Recommended

91mobiles Smartphone Buyer Insights Survey 2022
91mobiles Smartphone Buyer Insights Survey 202291mobiles Smartphone Buyer Insights Survey 2022
91mobiles Smartphone Buyer Insights Survey 202291mobiles
 
The Connected Beauty Consumer Report by Google, WPP, & Kantar
The Connected Beauty Consumer Report by Google, WPP, & KantarThe Connected Beauty Consumer Report by Google, WPP, & Kantar
The Connected Beauty Consumer Report by Google, WPP, & KantarSocial Samosa
 
ADI Consumer Electronics Report 2020
ADI Consumer Electronics Report 2020ADI Consumer Electronics Report 2020
ADI Consumer Electronics Report 2020Adobe
 
The CMO Survey - Highlights and Insights Report - Fall 2023
The CMO Survey - Highlights and Insights Report - Fall 2023The CMO Survey - Highlights and Insights Report - Fall 2023
The CMO Survey - Highlights and Insights Report - Fall 2023christinemoorman
 
Facebook Global Platform Report July 2021 v01
Facebook Global Platform Report July 2021 v01Facebook Global Platform Report July 2021 v01
Facebook Global Platform Report July 2021 v01DataReportal
 

More Related Content

What's hot

2019 Adobe Email Usage Study
2019 Adobe Email Usage Study2019 Adobe Email Usage Study
2019 Adobe Email Usage StudyAdobe
 
33 Great Statistics about Lead Management & Automation
33 Great Statistics about Lead Management & Automation33 Great Statistics about Lead Management & Automation
33 Great Statistics about Lead Management & AutomationAPSIS
 
메조미디어_2022타겟리포트_30대.pdf
메조미디어_2022타겟리포트_30대.pdf메조미디어_2022타겟리포트_30대.pdf
메조미디어_2022타겟리포트_30대.pdfMezzoMedia
 
The Great Indian Smartphone Survey 2023
The Great Indian Smartphone Survey 2023The Great Indian Smartphone Survey 2023
The Great Indian Smartphone Survey 202391mobiles
 
Brand Love report 2022.pdf
Brand Love report 2022.pdfBrand Love report 2022.pdf
Brand Love report 2022.pdfMarketingTrips
 
[EH2023] - WhatsApp e ChatGPT: il collegamento che rivoluziona la comunicazio...
[EH2023] - WhatsApp e ChatGPT: il collegamento che rivoluziona la comunicazio...[EH2023] - WhatsApp e ChatGPT: il collegamento che rivoluziona la comunicazio...
[EH2023] - WhatsApp e ChatGPT: il collegamento che rivoluziona la comunicazio...Ecommerce HUB
 
Vietnamese interest and expectation for Metro service
Vietnamese interest and expectation for Metro serviceVietnamese interest and expectation for Metro service
Vietnamese interest and expectation for Metro serviceQ&Me Vietnam Market Research
 
Vietnam Mobile Marketing and Game 2019 (English new)
Vietnam Mobile Marketing and Game 2019 (English new)Vietnam Mobile Marketing and Game 2019 (English new)
Vietnam Mobile Marketing and Game 2019 (English new)Appota Group
 
2021 한양대_로컬브랜드_PHOTOMING_DaonMoa_최종제출.pdf
2021 한양대_로컬브랜드_PHOTOMING_DaonMoa_최종제출.pdf2021 한양대_로컬브랜드_PHOTOMING_DaonMoa_최종제출.pdf
2021 한양대_로컬브랜드_PHOTOMING_DaonMoa_최종제출.pdfArtcoon
 
Digital-Mum-Survey-2021_VN_Final-iqy6ue.pdf
Digital-Mum-Survey-2021_VN_Final-iqy6ue.pdfDigital-Mum-Survey-2021_VN_Final-iqy6ue.pdf
Digital-Mum-Survey-2021_VN_Final-iqy6ue.pdfKhnhMinh29
 
Digital 2022 Hong Kong (February 2022) v01
Digital 2022 Hong Kong (February 2022) v01Digital 2022 Hong Kong (February 2022) v01
Digital 2022 Hong Kong (February 2022) v01DataReportal
 
BÁO CÁO THỊ TRƯỜNG DI ĐỘNG VÀ ỨNG DỤNG SMARTPHONE VIỆT NAM NỬA ĐẦU NĂM 2020 -...
BÁO CÁO THỊ TRƯỜNG DI ĐỘNG VÀ ỨNG DỤNG SMARTPHONE VIỆT NAM NỬA ĐẦU NĂM 2020 -...BÁO CÁO THỊ TRƯỜNG DI ĐỘNG VÀ ỨNG DỤNG SMARTPHONE VIỆT NAM NỬA ĐẦU NĂM 2020 -...
BÁO CÁO THỊ TRƯỜNG DI ĐỘNG VÀ ỨNG DỤNG SMARTPHONE VIỆT NAM NỬA ĐẦU NĂM 2020 -...Appota Group
 
Smartphone Buyer Insights Survey 2023
Smartphone Buyer Insights Survey 2023Smartphone Buyer Insights Survey 2023
Smartphone Buyer Insights Survey 202391mobiles
 
메조미디어_2022타겟리포트_40대.pdf
메조미디어_2022타겟리포트_40대.pdf메조미디어_2022타겟리포트_40대.pdf
메조미디어_2022타겟리포트_40대.pdfMezzoMedia
 
Digital 2020 Vietnam (January 2020) v01
Digital 2020 Vietnam (January 2020) v01Digital 2020 Vietnam (January 2020) v01
Digital 2020 Vietnam (January 2020) v01DataReportal
 
Marketing Strategy - Mastery Tool
Marketing Strategy - Mastery ToolMarketing Strategy - Mastery Tool
Marketing Strategy - Mastery ToolGiang Nguyễn
 
[메조미디어] 2023 소비 트렌드 시리즈 1. 지속 가능한 소비
[메조미디어] 2023 소비 트렌드 시리즈 1. 지속 가능한 소비[메조미디어] 2023 소비 트렌드 시리즈 1. 지속 가능한 소비
[메조미디어] 2023 소비 트렌드 시리즈 1. 지속 가능한 소비MezzoMedia
 

What's hot (20)

2019 Adobe Email Usage Study
2019 Adobe Email Usage Study2019 Adobe Email Usage Study
2019 Adobe Email Usage Study
 
33 Great Statistics about Lead Management & Automation
33 Great Statistics about Lead Management & Automation33 Great Statistics about Lead Management & Automation
33 Great Statistics about Lead Management & Automation
 
메조미디어_2022타겟리포트_30대.pdf
메조미디어_2022타겟리포트_30대.pdf메조미디어_2022타겟리포트_30대.pdf
메조미디어_2022타겟리포트_30대.pdf
 
The Great Indian Smartphone Survey 2023
The Great Indian Smartphone Survey 2023The Great Indian Smartphone Survey 2023
The Great Indian Smartphone Survey 2023
 
Brand Love report 2022.pdf
Brand Love report 2022.pdfBrand Love report 2022.pdf
Brand Love report 2022.pdf
 
[EH2023] - WhatsApp e ChatGPT: il collegamento che rivoluziona la comunicazio...
[EH2023] - WhatsApp e ChatGPT: il collegamento che rivoluziona la comunicazio...[EH2023] - WhatsApp e ChatGPT: il collegamento che rivoluziona la comunicazio...
[EH2023] - WhatsApp e ChatGPT: il collegamento che rivoluziona la comunicazio...
 
Vietnamese interest and expectation for Metro service
Vietnamese interest and expectation for Metro serviceVietnamese interest and expectation for Metro service
Vietnamese interest and expectation for Metro service
 
FB vs Zalo : Messaging popularity in Vietnam
FB vs Zalo : Messaging popularity in VietnamFB vs Zalo : Messaging popularity in Vietnam
FB vs Zalo : Messaging popularity in Vietnam
 
Vietnam Mobile Marketing and Game 2019 (English new)
Vietnam Mobile Marketing and Game 2019 (English new)Vietnam Mobile Marketing and Game 2019 (English new)
Vietnam Mobile Marketing and Game 2019 (English new)
 
2021 한양대_로컬브랜드_PHOTOMING_DaonMoa_최종제출.pdf
2021 한양대_로컬브랜드_PHOTOMING_DaonMoa_최종제출.pdf2021 한양대_로컬브랜드_PHOTOMING_DaonMoa_최종제출.pdf
2021 한양대_로컬브랜드_PHOTOMING_DaonMoa_최종제출.pdf
 
[survey] Instagram users in Vietnam
[survey] Instagram users in Vietnam [survey] Instagram users in Vietnam
[survey] Instagram users in Vietnam
 
Digital-Mum-Survey-2021_VN_Final-iqy6ue.pdf
Digital-Mum-Survey-2021_VN_Final-iqy6ue.pdfDigital-Mum-Survey-2021_VN_Final-iqy6ue.pdf
Digital-Mum-Survey-2021_VN_Final-iqy6ue.pdf
 
Digital 2022 Hong Kong (February 2022) v01
Digital 2022 Hong Kong (February 2022) v01Digital 2022 Hong Kong (February 2022) v01
Digital 2022 Hong Kong (February 2022) v01
 
BÁO CÁO THỊ TRƯỜNG DI ĐỘNG VÀ ỨNG DỤNG SMARTPHONE VIỆT NAM NỬA ĐẦU NĂM 2020 -...
BÁO CÁO THỊ TRƯỜNG DI ĐỘNG VÀ ỨNG DỤNG SMARTPHONE VIỆT NAM NỬA ĐẦU NĂM 2020 -...BÁO CÁO THỊ TRƯỜNG DI ĐỘNG VÀ ỨNG DỤNG SMARTPHONE VIỆT NAM NỬA ĐẦU NĂM 2020 -...
BÁO CÁO THỊ TRƯỜNG DI ĐỘNG VÀ ỨNG DỤNG SMARTPHONE VIỆT NAM NỬA ĐẦU NĂM 2020 -...
 
Smartphone Buyer Insights Survey 2023
Smartphone Buyer Insights Survey 2023Smartphone Buyer Insights Survey 2023
Smartphone Buyer Insights Survey 2023
 
메조미디어_2022타겟리포트_40대.pdf
메조미디어_2022타겟리포트_40대.pdf메조미디어_2022타겟리포트_40대.pdf
메조미디어_2022타겟리포트_40대.pdf
 
Smartphone brand image in Vietnam
Smartphone brand image in VietnamSmartphone brand image in Vietnam
Smartphone brand image in Vietnam
 
Digital 2020 Vietnam (January 2020) v01
Digital 2020 Vietnam (January 2020) v01Digital 2020 Vietnam (January 2020) v01
Digital 2020 Vietnam (January 2020) v01
 
Marketing Strategy - Mastery Tool
Marketing Strategy - Mastery ToolMarketing Strategy - Mastery Tool
Marketing Strategy - Mastery Tool
 
[메조미디어] 2023 소비 트렌드 시리즈 1. 지속 가능한 소비
[메조미디어] 2023 소비 트렌드 시리즈 1. 지속 가능한 소비[메조미디어] 2023 소비 트렌드 시리즈 1. 지속 가능한 소비
[메조미디어] 2023 소비 트렌드 시리즈 1. 지속 가능한 소비
 

Similar to State of Voice Technology for Brands

Mobile App Industry Survey: What's Ahead for App Marketing in 2017
Mobile App Industry Survey: What's Ahead for App Marketing in 2017Mobile App Industry Survey: What's Ahead for App Marketing in 2017
Mobile App Industry Survey: What's Ahead for App Marketing in 2017James Nichols
 
Mobile App Industry Survey: What's Ahead for App Marketing in 2017
Mobile App Industry Survey: What's Ahead for App Marketing in 2017Mobile App Industry Survey: What's Ahead for App Marketing in 2017
Mobile App Industry Survey: What's Ahead for App Marketing in 2017Jim Nichols
 
The 50 Most Important Marketing Charts of 2016
The 50 Most Important Marketing Charts of 2016The 50 Most Important Marketing Charts of 2016
The 50 Most Important Marketing Charts of 2016Percolate
 
AdColony User Acquisition Survey - Q1 2015
AdColony User Acquisition Survey - Q1 2015AdColony User Acquisition Survey - Q1 2015
AdColony User Acquisition Survey - Q1 2015AdColony
 
SUMMIT Ad Report 2019 -- Digital De-cluttering
SUMMIT Ad Report 2019 -- Digital De-clutteringSUMMIT Ad Report 2019 -- Digital De-cluttering
SUMMIT Ad Report 2019 -- Digital De-clutteringAdobe
 
Horizon Digital Media & Internet H1 2014
Horizon Digital Media & Internet H1 2014Horizon Digital Media & Internet H1 2014
Horizon Digital Media & Internet H1 2014horizonpartners
 
Wisconsin State Journal Brand Expand 2014 Presentation
Wisconsin State Journal Brand Expand 2014 PresentationWisconsin State Journal Brand Expand 2014 Presentation
Wisconsin State Journal Brand Expand 2014 Presentationwismarkm
 
[Report] Indian Marketers are Ready to Adopt and Integrate Digital Marketing ...
[Report] Indian Marketers are Ready to Adopt and Integrate Digital Marketing ...[Report] Indian Marketers are Ready to Adopt and Integrate Digital Marketing ...
[Report] Indian Marketers are Ready to Adopt and Integrate Digital Marketing ...Social Samosa
 
How Does Your Fitness Facility Use Technology In 2017 ?
How Does Your Fitness Facility Use Technology In 2017 ?How Does Your Fitness Facility Use Technology In 2017 ?
How Does Your Fitness Facility Use Technology In 2017 ?Bryan K. O'Rourke
 
Landscape of digital marketers in vietnam Otc 2017
Landscape of digital marketers in vietnam Otc 2017Landscape of digital marketers in vietnam Otc 2017
Landscape of digital marketers in vietnam Otc 2017Duy, Vo Hoang
 
Versionone 11th-annual-state-of-agile-report
Versionone 11th-annual-state-of-agile-reportVersionone 11th-annual-state-of-agile-report
Versionone 11th-annual-state-of-agile-reportAgustin Varela
 
The State of API 2020 Webinar – Exploring Trends, Tools & Takeaways to Drive ...
The State of API 2020 Webinar – Exploring Trends, Tools & Takeaways to Drive ...The State of API 2020 Webinar – Exploring Trends, Tools & Takeaways to Drive ...
The State of API 2020 Webinar – Exploring Trends, Tools & Takeaways to Drive ...SmartBear
 
eMarketer Roundup: Optimizing Mobile Advertising
eMarketer Roundup: Optimizing Mobile AdvertisingeMarketer Roundup: Optimizing Mobile Advertising
eMarketer Roundup: Optimizing Mobile AdvertisingFilipp Paster
 
Agency of the future
Agency of the futureAgency of the future
Agency of the futureNeil Clemmons
 
Voice assistants for the insurance industry
Voice assistants for the insurance industry Voice assistants for the insurance industry
Voice assistants for the insurance industry Johan Louwers
 
ADI -- State Of Digital Advertising 2018
ADI -- State Of Digital Advertising 2018ADI -- State Of Digital Advertising 2018
ADI -- State Of Digital Advertising 2018Adobe
 
Multichannel attribution 2017_04
Multichannel attribution 2017_04Multichannel attribution 2017_04
Multichannel attribution 2017_04Basil Boluk
 
Digital marketing trends in 2018
Digital marketing trends in 2018Digital marketing trends in 2018
Digital marketing trends in 2018Vivek Loganathan
 
Od4559 online survey software industry report
Od4559 online survey software industry reportOd4559 online survey software industry report
Od4559 online survey software industry reportAndrew Haeg
 

Similar to State of Voice Technology for Brands (20)

Mobile App Industry Survey: What's Ahead for App Marketing in 2017
Mobile App Industry Survey: What's Ahead for App Marketing in 2017Mobile App Industry Survey: What's Ahead for App Marketing in 2017
Mobile App Industry Survey: What's Ahead for App Marketing in 2017
 
Mobile App Industry Survey: What's Ahead for App Marketing in 2017
Mobile App Industry Survey: What's Ahead for App Marketing in 2017Mobile App Industry Survey: What's Ahead for App Marketing in 2017
Mobile App Industry Survey: What's Ahead for App Marketing in 2017
 
The 50 Most Important Marketing Charts of 2016
The 50 Most Important Marketing Charts of 2016The 50 Most Important Marketing Charts of 2016
The 50 Most Important Marketing Charts of 2016
 
AdColony User Acquisition Survey - Q1 2015
AdColony User Acquisition Survey - Q1 2015AdColony User Acquisition Survey - Q1 2015
AdColony User Acquisition Survey - Q1 2015
 
SUMMIT Ad Report 2019 -- Digital De-cluttering
SUMMIT Ad Report 2019 -- Digital De-clutteringSUMMIT Ad Report 2019 -- Digital De-cluttering
SUMMIT Ad Report 2019 -- Digital De-cluttering
 
Horizon Digital Media & Internet H1 2014
Horizon Digital Media & Internet H1 2014Horizon Digital Media & Internet H1 2014
Horizon Digital Media & Internet H1 2014
 
Wisconsin State Journal Brand Expand 2014 Presentation
Wisconsin State Journal Brand Expand 2014 PresentationWisconsin State Journal Brand Expand 2014 Presentation
Wisconsin State Journal Brand Expand 2014 Presentation
 
[Report] Indian Marketers are Ready to Adopt and Integrate Digital Marketing ...
[Report] Indian Marketers are Ready to Adopt and Integrate Digital Marketing ...[Report] Indian Marketers are Ready to Adopt and Integrate Digital Marketing ...
[Report] Indian Marketers are Ready to Adopt and Integrate Digital Marketing ...
 
How Does Your Fitness Facility Use Technology In 2017 ?
How Does Your Fitness Facility Use Technology In 2017 ?How Does Your Fitness Facility Use Technology In 2017 ?
How Does Your Fitness Facility Use Technology In 2017 ?
 
Landscape of digital marketers in vietnam Otc 2017
Landscape of digital marketers in vietnam Otc 2017Landscape of digital marketers in vietnam Otc 2017
Landscape of digital marketers in vietnam Otc 2017
 
Versionone 11th-annual-state-of-agile-report
Versionone 11th-annual-state-of-agile-reportVersionone 11th-annual-state-of-agile-report
Versionone 11th-annual-state-of-agile-report
 
The State of API 2020 Webinar – Exploring Trends, Tools & Takeaways to Drive ...
The State of API 2020 Webinar – Exploring Trends, Tools & Takeaways to Drive ...The State of API 2020 Webinar – Exploring Trends, Tools & Takeaways to Drive ...
The State of API 2020 Webinar – Exploring Trends, Tools & Takeaways to Drive ...
 
Vietnamese social media and online ads 2019
Vietnamese social media and online ads 2019Vietnamese social media and online ads 2019
Vietnamese social media and online ads 2019
 
eMarketer Roundup: Optimizing Mobile Advertising
eMarketer Roundup: Optimizing Mobile AdvertisingeMarketer Roundup: Optimizing Mobile Advertising
eMarketer Roundup: Optimizing Mobile Advertising
 
Agency of the future
Agency of the futureAgency of the future
Agency of the future
 
Voice assistants for the insurance industry
Voice assistants for the insurance industry Voice assistants for the insurance industry
Voice assistants for the insurance industry
 
ADI -- State Of Digital Advertising 2018
ADI -- State Of Digital Advertising 2018ADI -- State Of Digital Advertising 2018
ADI -- State Of Digital Advertising 2018
 
Multichannel attribution 2017_04
Multichannel attribution 2017_04Multichannel attribution 2017_04
Multichannel attribution 2017_04
 
Digital marketing trends in 2018
Digital marketing trends in 2018Digital marketing trends in 2018
Digital marketing trends in 2018
 
Od4559 online survey software industry report
Od4559 online survey software industry reportOd4559 online survey software industry report
Od4559 online survey software industry report
 

More from Adobe

Where I'm From | Adobe Diverse Voices
Where I'm From | Adobe Diverse VoicesWhere I'm From | Adobe Diverse Voices
Where I'm From | Adobe Diverse VoicesAdobe
 
Adobe Life Reflections
Adobe Life ReflectionsAdobe Life Reflections
Adobe Life ReflectionsAdobe
 
2021 Sundance Ignite x Adobe Fellows
2021 Sundance Ignite x Adobe Fellows2021 Sundance Ignite x Adobe Fellows
2021 Sundance Ignite x Adobe FellowsAdobe
 
Adobe Holiday Shopping Recap 2020
Adobe Holiday Shopping Recap 2020Adobe Holiday Shopping Recap 2020
Adobe Holiday Shopping Recap 2020Adobe
 
The Inaugural Cohort of Women at Sundance | Adobe Fellowship
The Inaugural Cohort of Women at Sundance | Adobe Fellowship The Inaugural Cohort of Women at Sundance | Adobe Fellowship
The Inaugural Cohort of Women at Sundance | Adobe Fellowship Adobe
 
Adobe COVID-19 Productivity Study: Say ‘buh-bye’ to WFH Stigma
Adobe COVID-19 Productivity Study: Say ‘buh-bye’ to WFH StigmaAdobe COVID-19 Productivity Study: Say ‘buh-bye’ to WFH Stigma
Adobe COVID-19 Productivity Study: Say ‘buh-bye’ to WFH StigmaAdobe
 
Introducing the 2020 Sundance Ignite x Adobe Fellows
Introducing the 2020 Sundance Ignite x Adobe FellowsIntroducing the 2020 Sundance Ignite x Adobe Fellows
Introducing the 2020 Sundance Ignite x Adobe FellowsAdobe
 
Adobe Personalization 2020 Survey​ of Consumers and Marketers
Adobe Personalization 2020 Survey​ of Consumers and MarketersAdobe Personalization 2020 Survey​ of Consumers and Marketers
Adobe Personalization 2020 Survey​ of Consumers and MarketersAdobe
 
The Obstacles and Opportunities of Digital Transformation
The Obstacles and Opportunities of Digital TransformationThe Obstacles and Opportunities of Digital Transformation
The Obstacles and Opportunities of Digital TransformationAdobe
 
Sundance Ignite Fellows
Sundance Ignite FellowsSundance Ignite Fellows
Sundance Ignite FellowsAdobe
 
The Total Economic Impact of Adobe Document Cloud
The Total Economic Impact of Adobe Document CloudThe Total Economic Impact of Adobe Document Cloud
The Total Economic Impact of Adobe Document CloudAdobe
 
Adobe Digital Insights Holiday Recap 2019
Adobe Digital Insights Holiday Recap 2019Adobe Digital Insights Holiday Recap 2019
Adobe Digital Insights Holiday Recap 2019Adobe
 
Five Ways to Accelerate the Sales Cycle and Close Deals Faster
Five Ways to Accelerate the Sales Cycle and Close Deals FasterFive Ways to Accelerate the Sales Cycle and Close Deals Faster
Five Ways to Accelerate the Sales Cycle and Close Deals FasterAdobe
 
No Happy Holidays for Seasonal Employees
 No Happy Holidays for Seasonal Employees No Happy Holidays for Seasonal Employees
No Happy Holidays for Seasonal EmployeesAdobe
 
Adobe Holiday Retailer Survey 2019
Adobe Holiday Retailer Survey 2019Adobe Holiday Retailer Survey 2019
Adobe Holiday Retailer Survey 2019Adobe
 
Adobe 2019 Holiday Shopping Predictions
Adobe 2019 Holiday Shopping PredictionsAdobe 2019 Holiday Shopping Predictions
Adobe 2019 Holiday Shopping PredictionsAdobe
 
ADI -- Digital Divide 2019
ADI -- Digital Divide 2019ADI -- Digital Divide 2019
ADI -- Digital Divide 2019Adobe
 
AdobeStudy: Consumer Banking Insights
AdobeStudy: Consumer Banking InsightsAdobeStudy: Consumer Banking Insights
AdobeStudy: Consumer Banking InsightsAdobe
 
Adobe Digital Insights -- Connected Car 2019
Adobe Digital Insights -- Connected Car 2019Adobe Digital Insights -- Connected Car 2019
Adobe Digital Insights -- Connected Car 2019Adobe
 
Adobe Creative Confidence & Expression Report
Adobe Creative Confidence & Expression ReportAdobe Creative Confidence & Expression Report
Adobe Creative Confidence & Expression ReportAdobe
 

More from Adobe (20)

Where I'm From | Adobe Diverse Voices
Where I'm From | Adobe Diverse VoicesWhere I'm From | Adobe Diverse Voices
Where I'm From | Adobe Diverse Voices
 
Adobe Life Reflections
Adobe Life ReflectionsAdobe Life Reflections
Adobe Life Reflections
 
2021 Sundance Ignite x Adobe Fellows
2021 Sundance Ignite x Adobe Fellows2021 Sundance Ignite x Adobe Fellows
2021 Sundance Ignite x Adobe Fellows
 
Adobe Holiday Shopping Recap 2020
Adobe Holiday Shopping Recap 2020Adobe Holiday Shopping Recap 2020
Adobe Holiday Shopping Recap 2020
 
The Inaugural Cohort of Women at Sundance | Adobe Fellowship
The Inaugural Cohort of Women at Sundance | Adobe Fellowship The Inaugural Cohort of Women at Sundance | Adobe Fellowship
The Inaugural Cohort of Women at Sundance | Adobe Fellowship
 
Adobe COVID-19 Productivity Study: Say ‘buh-bye’ to WFH Stigma
Adobe COVID-19 Productivity Study: Say ‘buh-bye’ to WFH StigmaAdobe COVID-19 Productivity Study: Say ‘buh-bye’ to WFH Stigma
Adobe COVID-19 Productivity Study: Say ‘buh-bye’ to WFH Stigma
 
Introducing the 2020 Sundance Ignite x Adobe Fellows
Introducing the 2020 Sundance Ignite x Adobe FellowsIntroducing the 2020 Sundance Ignite x Adobe Fellows
Introducing the 2020 Sundance Ignite x Adobe Fellows
 
Adobe Personalization 2020 Survey​ of Consumers and Marketers
Adobe Personalization 2020 Survey​ of Consumers and MarketersAdobe Personalization 2020 Survey​ of Consumers and Marketers
Adobe Personalization 2020 Survey​ of Consumers and Marketers
 
The Obstacles and Opportunities of Digital Transformation
The Obstacles and Opportunities of Digital TransformationThe Obstacles and Opportunities of Digital Transformation
The Obstacles and Opportunities of Digital Transformation
 
Sundance Ignite Fellows
Sundance Ignite FellowsSundance Ignite Fellows
Sundance Ignite Fellows
 
The Total Economic Impact of Adobe Document Cloud
The Total Economic Impact of Adobe Document CloudThe Total Economic Impact of Adobe Document Cloud
The Total Economic Impact of Adobe Document Cloud
 
Adobe Digital Insights Holiday Recap 2019
Adobe Digital Insights Holiday Recap 2019Adobe Digital Insights Holiday Recap 2019
Adobe Digital Insights Holiday Recap 2019
 
Five Ways to Accelerate the Sales Cycle and Close Deals Faster
Five Ways to Accelerate the Sales Cycle and Close Deals FasterFive Ways to Accelerate the Sales Cycle and Close Deals Faster
Five Ways to Accelerate the Sales Cycle and Close Deals Faster
 
No Happy Holidays for Seasonal Employees
 No Happy Holidays for Seasonal Employees No Happy Holidays for Seasonal Employees
No Happy Holidays for Seasonal Employees
 
Adobe Holiday Retailer Survey 2019
Adobe Holiday Retailer Survey 2019Adobe Holiday Retailer Survey 2019
Adobe Holiday Retailer Survey 2019
 
Adobe 2019 Holiday Shopping Predictions
Adobe 2019 Holiday Shopping PredictionsAdobe 2019 Holiday Shopping Predictions
Adobe 2019 Holiday Shopping Predictions
 
ADI -- Digital Divide 2019
ADI -- Digital Divide 2019ADI -- Digital Divide 2019
ADI -- Digital Divide 2019
 
AdobeStudy: Consumer Banking Insights
AdobeStudy: Consumer Banking InsightsAdobeStudy: Consumer Banking Insights
AdobeStudy: Consumer Banking Insights
 
Adobe Digital Insights -- Connected Car 2019
Adobe Digital Insights -- Connected Car 2019Adobe Digital Insights -- Connected Car 2019
Adobe Digital Insights -- Connected Car 2019
 
Adobe Creative Confidence & Expression Report
Adobe Creative Confidence & Expression ReportAdobe Creative Confidence & Expression Report
Adobe Creative Confidence & Expression Report
 

Recently uploaded

Advanced Pay Per Click (PPC)
Advanced Pay Per Click (PPC)Advanced Pay Per Click (PPC)
Advanced Pay Per Click (PPC)AdriannaBednarz
 
Advertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdExAdvertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdExSocial Samosa
 
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 DaysHow An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 DaysSearch Engine Journal
 
Mattress Topper King Size | Kushimattress
Mattress Topper King Size | KushimattressMattress Topper King Size | Kushimattress
Mattress Topper King Size | KushimattressKushimattress
 
Advertising concepts , Importance and its Types
Advertising concepts , Importance and its TypesAdvertising concepts , Importance and its Types
Advertising concepts , Importance and its Typesparamanjegatheeswari
 
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Market segmentation: Segments of a market refer to distinct groups of consumers
Market segmentation:  Segments of a market refer to distinct groups of consumersMarket segmentation:  Segments of a market refer to distinct groups of consumers
Market segmentation: Segments of a market refer to distinct groups of consumersNiveditha Achandira
 
Porter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa CoffeePorter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa Coffeeakshayytanwar123
 
Redseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdfRedseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdfSocial Samosa
 
Advanced Search Engine Optimisation
Advanced Search Engine OptimisationAdvanced Search Engine Optimisation
Advanced Search Engine OptimisationAdriannaBednarz
 
Advanced Web Analytics Certification Training
Advanced Web Analytics Certification TrainingAdvanced Web Analytics Certification Training
Advanced Web Analytics Certification TrainingAdriannaBednarz
 
ChatGPT : How to use ChatGPT and Get updated Prompts
ChatGPT : How to use ChatGPT and Get updated PromptsChatGPT : How to use ChatGPT and Get updated Prompts
ChatGPT : How to use ChatGPT and Get updated PromptsSaurav Srivastava
 
Advertising and Sales Promotion concepts
Advertising and Sales Promotion  conceptsAdvertising and Sales Promotion  concepts
Advertising and Sales Promotion conceptsparamanjegatheeswari
 
The Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing StrategyThe Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing StrategyAggregage
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business GrowthJomer Gregorio
 
Advanced Marketing Management Promotional Marketing for Bourbon Bowl
Advanced Marketing Management Promotional Marketing for Bourbon BowlAdvanced Marketing Management Promotional Marketing for Bourbon Bowl
Advanced Marketing Management Promotional Marketing for Bourbon Bowlanahimariche
 
Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14
Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14
Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14SearchNorwich
 

Recently uploaded (17)

Advanced Pay Per Click (PPC)
Advanced Pay Per Click (PPC)Advanced Pay Per Click (PPC)
Advanced Pay Per Click (PPC)
 
Advertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdExAdvertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdEx
 
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 DaysHow An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
 
Mattress Topper King Size | Kushimattress
Mattress Topper King Size | KushimattressMattress Topper King Size | Kushimattress
Mattress Topper King Size | Kushimattress
 
Advertising concepts , Importance and its Types
Advertising concepts , Importance and its TypesAdvertising concepts , Importance and its Types
Advertising concepts , Importance and its Types
 
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
 
Market segmentation: Segments of a market refer to distinct groups of consumers
Market segmentation:  Segments of a market refer to distinct groups of consumersMarket segmentation:  Segments of a market refer to distinct groups of consumers
Market segmentation: Segments of a market refer to distinct groups of consumers
 
Porter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa CoffeePorter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa Coffee
 
Redseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdfRedseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdf
 
Advanced Search Engine Optimisation
Advanced Search Engine OptimisationAdvanced Search Engine Optimisation
Advanced Search Engine Optimisation
 
Advanced Web Analytics Certification Training
Advanced Web Analytics Certification TrainingAdvanced Web Analytics Certification Training
Advanced Web Analytics Certification Training
 
ChatGPT : How to use ChatGPT and Get updated Prompts
ChatGPT : How to use ChatGPT and Get updated PromptsChatGPT : How to use ChatGPT and Get updated Prompts
ChatGPT : How to use ChatGPT and Get updated Prompts
 
Advertising and Sales Promotion concepts
Advertising and Sales Promotion  conceptsAdvertising and Sales Promotion  concepts
Advertising and Sales Promotion concepts
 
The Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing StrategyThe Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing Strategy
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth
 
Advanced Marketing Management Promotional Marketing for Bourbon Bowl
Advanced Marketing Management Promotional Marketing for Bourbon BowlAdvanced Marketing Management Promotional Marketing for Bourbon Bowl
Advanced Marketing Management Promotional Marketing for Bourbon Bowl
 
Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14
Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14
Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14
 

State of Voice Technology for Brands

  • 1. State of Voice Technology for Brands Adobe Analytics Survey | March 2019 | Based on responses from 400 organizations
  • 2. Voice Technology | March 2019 9 out of 10 companies recognize the importance of voice-enabled experiences. 67% 27% Very important Somewhat important Not important • 94% plan to increase their investment in voice next year • 90% already have resources in place to implement voice experiences • 90% have organizational buy-in on the development and support of voice experiences • 91% are making significant investments in voice enabled experiences How important are voice-enabled experiences to your organization's consumers. (US, Mar 2019) Source: Adobe and Advanis 6%
  • 3. 22% 19% 21% 44% 40% 33% 27% 31% 32% 6% 7% 11% Basic voice enabled skill/action Multiple voice enabled skills/actions Revenue generating voice enabled experiences Already released Planning to release this year Within 1-2 years Within 3-5 years More than 5 years / no firm plans • 20% of the respondents have already released voice app • More than 90% of the respondents will have a voice app within 1-2 years • Most auto, media & entertainment, and sports companies are developing or have released a voice app. • Financial Services (and to a lesser extent Travel & Hospitality) organizations are more likely to be in early stage investigation • Nearly 33% of organizations that “outperform” their peers in digital maturity have already offered voice apps Source: Adobe and Advanis Voice Technology | March 2019 More than 40% plan to release a voice app in 2019 When are brands planning to release voice-enabled services. (US, Mar 2019)
  • 4. Voice Technology | March 2019 IT is most likely to be involved with voice development. Few organizations have a thorough offering of voice enabled services, but almost all anticipate offering these services within the next two years – a significant number expect to release a basic skill/action in 2019. Source: Adobe and Advanis What department or departments are overseeing development of voice-enabled strategies. (US, Mar 2019)
  • 5. 3% 4% 5% 6% Voice Technology | March 2019 The vast majority believe voice will benefit their organization. Improve user experience Drive conversion/increase revenue Increase consumer engagement Increase consumer loyalty Strongly agree Somewhat agree Disagree Source: Adobe and Advanis What customer behavior will voice-enabled experiences improve. (US, Mar 2019) 26% 71% 3% 66% 29% 5% 65% 31% 4% 64% 30% 6%
  • 6. Voice Technology | March 2019 The most important metrics to gauge voice technology are Returning Users and Engagement. Number of returning users EngagementRevenue/ Conversion Success & error rates Session length Session frequency Number of users authenticated User falloutIntent 42% 40%39% 36% 28%28%28% 22% 18% Source: Adobe and Advanis What is the preferred metric to gauge performance of voice-enabled experiences. (US, Mar 2019)
  • 7. 45% 45% 44% 41% 41% 33% 33% 22% Make a new purchase Tracking orders Renew/refill order Search (sales, promotional offers, product research) Get general info (hours, address, etc.) Check rewards status Offering promotions/coupons Leisure (play a game, check game stats) Voice Technology | March 2019 There is not one voice-enabled interaction that stands out as a higher priority. Source: Adobe and Advanis Companies predict a doubling of voice enabled experiences within the next year What new voice-enabled interactions are organizations prioritizing. (US, Mar 2019)
  • 8. 39% 35% 32% 32% 32% 32% 35% 46% 39% 39% 38% 41% 24% 17% 24% 25% 24% 24% Offering promotions / coupons Check rewards status Make a new purchase Search Renew / refill order Tracking orders More than 5 years / no firm plans Within 3-5 years Within 1-2 years Planning to release this year Already released Voice Technology | March 2019 Most brands are releasing their high-priority, voice interactions this year. Source: Adobe and Advanis 70% of companies in the Travel industry plan to release a voice- enabled Search this year vs. 39% in other industries. When are brands planning to release high-priority, voice-enabled interaction. (US, Mar 2019)
  • 9. 63% 62% 39% 30% 16% 1%Other 53% 35% 10% Strongly disagree Somewhat disagree Somewhat agree Strongly agree Amazon Alexa Google Assistant Siri Cortana Bixby Source: Adobe and Advanis Source: Adobe and Advanis Voice Technology | March 2019 88% of companies are developing voice services for multiple platforms. How likely will your organization develop voice-enabled technology for multiple platforms.(US, Mar 2019) What platforms are organizations developing voice- enabled technology for. (US, Mar 2019)
  • 10. 78% 75% 78% 73% 71% 66% 73% 58% 61% 65% 58% 61% 60% 64% 60% 51% 34% 29% 32% 31% 29% 28% 23% 22% 3% 4% 3% 5% 7% 8% 7% 19% Get general info Make a new purchase Search Renew/refill order Tracking orders Check rewards status Offering promotions/coupons Leisure Voice Technology | March 2019 Voice-enabled interactions are catching up to web and mobile ones. Source: Adobe and Advanis What ways can consumers interact with a brand based on voice, web, and mobile. (US, Mar 2019) None
  • 11. 39% 29% 29% 26% 25% 20% Getting buy-in from other areas of the organization Lack of time to develop voice Lack of investment dollars to develop voice Not able to measure ROI for voice We don't have the team in house that we need Uncertain if there is a use case for voice • Leaders see lack of ROI measures for voice as a barrier more often than practitioners (31% vs. 18%) • Top concerns for voice development are similar—privacy, security and SEO, regardless of software platform Voice Technology | March 2019 Organizational Buy-in is the biggest barrier for voice Source: Adobe and Advanis What are barriers to develop a voice enabled app for your brand. (US, Mar 2019)
  • 12. 71% 46% 43% 37% 22% 2% 0% 10% 20% 30% 40% 50% 60% 70% 80% Mobile Apps Internet of Things Smart Home Artificial Intelligence Connected Cars Other Voice Technology | March 2019 Development of a voice-enabled strategy is usually part of mobile. Source: Adobe and Advanis What technology is a voice-enabled strategy part of in an organization. (US, Mar 2019)