The document discusses the integration of gamification in healthcare, highlighting its potential to enhance patient adherence through engaging platforms like Highrise and OnTrack. It specifically mentions Hopelab's game Re-Mission, designed to aid young cancer patients by promoting positive behaviors and improving treatment adherence. Randomized trials demonstrate its effectiveness in bettering treatment outcomes and patient self-care.

1. State
Play
Of
Adam Emmott
Interactive Director
Making a buzzword work in Healthcare

2. Gabe Zichermann – Chair G summit,
Huffington Post article ‘Gamification, The Hard Truths’
“As gamification transforms
business, it's also transforming
our lives for the better.”

3. Adherence through fun
HighRise

4. High Rise
• Reward for adherence
- Content rewards and badges linked to progression
- Repeat visits rewarded with internal reward system
and avatar unlocks
• A place for community
- The city grows around you
- Create your very own space in a thriving city, seeing
your ‘neighbours’ improve as you do

5. High Rise
• Strong story and character base
- A strong character format and story format helps drive
the appeal to interact, it looks and feels like a game
- A strong story can aid a conversation about a condition
with parents and carers

6. Gamified adherence in mental health
On Track

7. OnTrack
What is it?
- Mobile and desktop friendly patient/HCP
adherence management system
- Potential to use gathered information to spot relapses
through baseline tracking and social connectivity
-Currently in pre-development, looking to pilot
in March/April

13. “I remember in certain stages of the game
you were fighting leukaemia and bone
cancers, and these were things I had.
I felt like I was able to fight them as well.”
Cancer patient who used Re-Mission

14. Re Mission – HopeLab
The issue
- Adherence is an issue in any treatment, especially
in self-administered oral chemotherapy
The solution
- HopeLab (a non-profit organisation) created the
game Re-Mission with the aim of inducing positive
behaviours in young cancer patients
- Game play includes destroying cancer cells and
managing adverse events by destroying them with
the relevant treatment

15. Re Mission – HopeLab
The Outcome
• Randomised trials have shown improvement in overall
treatment outcomes in a difficult to treat population
of patients
• Patients were both more likely to adhere to their
treatment, engage in better self-care and gained
more knowledge of their treatment and condition

16. Thank you
Questions?