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- 2. V_iT . V_iT . Today will befun! Startup Navigator Business Plan Pitch Presentation
- 3. V_iT . The goal ofthe business plan To introduce the Idea To provide insight to the Market To highlight the main Risks To introduce the Team To explain the Financial Plan
- 4. V_iT . Business Plan TOC(1/4) 1. Executive Summary 2. Introduction of the company and its services • Introduction of the problem. How it is solved currently? What is the solution your product/service offers? • Introduction of the service / product • Introduction of the innovation (can be technology, business model, etc.) • Current traction (development, patent, downloads …) 3. Introduction of the Market • Current and expected trends • Description of the target customer(s) • Total-, Available and Serviceable Market size • Barriers of entry to this market (technology, financial, legal) • Competitors and substitute products • What is competitive advantage of this service / product?
- 5. V_iT . Business Plan TOC(2/4) 4. Business Model, Business Strategy • Who is the ideal customer? What is important for them? How does the service / product help them? • Revenue model – how will the company generate money? • Sales / marketing strategy (channels, tools, messages) • Main risks and their management 5. Resources • SWOT Analysis • Introduction of the team (short intro, missing skills and how to get them, proposed ownership structure) • Partners (technology, consulting, legal, sales, …)
- 6. V_iT . Business Plan TOC(3/4) 6. Roadmap • Planned steps regarding the service / product for the next 2 years • Main KPIs and the planned results • Milestones and success criteria 7. Financial Plan • Explanation of the main costs (first 2 years) • Revenue structure and plan (first 2 years) • Benchmarks, key hypotheses, main assumptions • Additional important explanations of the financial plan
- 7. V_iT . Business Plan TOC(4/4) 8. Funding • Required funding (if multiple stages, then intro individually) • Long-term expectations (exit, management buy-out) 9. Appendices • CVs • Third-party articles, case studies, white papers, market researches • If conducted, survey or interview results
- 8. V_iT . V_iT . PPT format Take asmany slides as you need Disregard irrelevant points Be detailed Always indicate data source Don’t overdesign the slides B US INESS PL A N Startup Navigator This is not for the next lecture! Biz plan, Fin plan and Pitch prez are the three final deliverables for the course!
- 9. V_iT . V_iT . Pitch Presentations Startup Navigator Remember: 12thof December You’re pitching to real investors
- 10. V_iT . How to start? •You don’t do a presentation just because that’s your hobby • Each presentation has a goal • It has a timeframe • And an audience
- 11. V_iT . So if youknow... WHY HOW LONG WHO ... holy triangle, then you can start creating your presentation!
- 12. V_iT . In our case... WHY HOW LONG WHO •10 minutes presentation • + 5 minutes Q&A • For investors • Antal Károlyi, business angel • Zoltán Zsuffa, business angel • +1 unconfirmed VC • Because you want “money”
- 13. V_iT . Recommended slides Based onGuy Kawasaki Startup Navigator
- 14. V_iT . Investor pitch deck #1Title slide • Company name • Presenter • Catchy tagline #2 Problem / opportunity •What's the problem or market niche? •Why is it a real problem? •To whom isit a problem? #3 Value proposition •How do you solve the problem or satisfy the niche? •Specific, quantifiable expected results •Why will they buy it from you? #4 Secret sauce • Tech, product, secret ingredient • Show screenshots, designs, user diagrams • You need a WOW effect here #5 Business Model •Who's gonna pay and what for? •Is it sustainable? •Why this model? #6 Launch Plan • How will you enter the market? • Action plan for 6 months? • Expected 1st results? • Exact and measurable #7 Competitors • Who are you up against? • Why are you better? • Do you stand a chance? • Don’t forget the substitutes! #8 The Team • Intro • Relevant experience • Why are you the best? • Modest but aggressive #9 Main numbers • Why is the good business? • How much money you need? • How will you spend it? • How far will it get you? #10 Summary • 5 main takeaways + backup slides: • More numbers • Anything you’d ask from yourself and you need a slide to answer
- 15. V_iT . 10 slides area lot for 10 mins! You don’t need “10 slides”, you need to convey the info Practice, practice, practice Startup Navigator
- 16. V_iT . A perfect pitch •https://www.youtube.com/watch?v=apqki21fWss 11/11/2025 16
- 17. V_iT . Awful, terrible andmiserable slides #1 • You start to write awfully long, complicated, composite sentences, because you think you are the new brilliant, awesome Umberto Eco and you think you can easily beat the late master with his first sentence in the „Name of Rose”, which is more than a page long. • You end up using small fonts • Pale pink doesn’t look goood on white • I love calligraphic fonts but you cannot read it
- 18. V_iT . Awful, terrible andmiserable slides #2 Product 2016 2017 2018 2019 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Tomato drill 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF Steam ruster 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF Cotton pad presser 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF Train wheel pump 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF 100 000 000 HUF Thread roller 100 000 100 000 100 000 100 000 100 000 100 000 100 000 100 000 100 000 100 000 100 000 100 000 100 000 100 000 100 000 100 000 PowerPoint is unable to display large tables with numbers!
- 19. V_iT . Awful, terrible andmiserable slides #2 The „one picture – one sentence” type of slide does not work in a pitch deck
- 20. V_iT . Awful, terrible andmiserable slides #4 Y o u A r e In Love With Smart Art And C a n n o t S t o p
- 21. V_iT . Awful, terrible andmiserable slides #5 No infographs in presentation, please
- 22. V_iT . The good slide •Clean • Easy to understand • Looks cool • Conveys information • No bullshit • Using illustrations or charts when needed • Using only text when needed • And is using PowerPoint
- 23. V_iT . Online demo, softwaredemo • Only for the brave and daring • If you try it 5 times before the pitch, it will still crash • Have a screencam video and show that one instead • If you still want to do it and it crashes, don’t start debugging. Let it go.
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- 25. V_iT . Title slide andintroduction • I’m Dénes nice and cool – here for the money, don’t play me fool... • Your first sentence is very important! • Your intro should be honest and attention-grabbing • Try to stand our somehow!
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- 28. V_iT . Team • If youare just starting, avoid Vice President of Thisandthat and Chief Whatever Officer titles • Growth Hacker is not in fashion any more • Be honest!
- 29. V_iT . Main numbers • Maxtable size: should be able to read! • Use charts, diagrams! 2016 2017 2018 2019 2020 2021 100 105 110 115 400 800 Revenue 55% 24% 22% Revenue Nagyvállalato k Kisvállalatok Magánember ek Don’t make a hockey-stick! 2016 2017 2018 2019 10000 18000 23000 36000 16000 17500 19200 24300 -6000 500 3800 11700 Cash-flow Bevétel Kiadás Egyenleg
- 30. V_iT . V_iT . AND: NO „THANKYOU” SLIDE! Do a summary slide instead! The 5 most important takeaways you want to remain on the screen during Q&A!
- 31. V_iT . How to doa presentation Startup Navigator
- 32. V_iT . It’s still aninvestor presentation! • They won’t know the market in details! • They might have a pro there, but don’t assume that • You have to use words which anyone can understand • The investors are numbers people! They will understand that! • If you can, check the background of the audience!
- 33. V_iT . Tell a story! Don’tjust do a presentation! Do not ever just read the slides! Be entertaining but convey information as well!
- 34. V_iT . Stories stick betterthan information! http://yourstory.com/2016/04/art-of-storytelling/
- 35. V_iT . How to learn? •Remember your bedtime stories! They are full of emotional manipulation! • YouTube is full of great videos! • ...but you can find really shitty ones as well • Participate events! • US-style pitches rarely get money in Europe (and vica versa) • Practice practice practice! • No „Mom test”!
- 36. V_iT . V_iT . HOMEWORK Do yourpitch presentation! :) Startup Navigator
- 37. V_iT . And now! Something completelydifferent! Startup Navigator
- 38. V_iT . You are theinvestors! Each team has 10 million $NC ($tartupNavigator Coins) to invest You’re going to see 4 presentations Determine how much you’re investing and why (we’ll discuss after the 4 pitches)
- 39. V_iT . You are theinvestors! https://www.youtube.com/watch?v=uU74Wz8Hd2g https://www.youtube.com/watch?v=ImZuMiqMs00 https://www.youtube.com/watch?v=s-A2puVVCKI https://techcrunch.com/video/disrupt-ny-2017-startup-battlefield-finals-recordgram/
- 40. V_iT . V_iT . THAT’S IT FOR TODAY! Seeyou in two weeks! Startup Navigator