This document contains a series of tweets from @marcoseguillor discussing startup strategies and fundraising. Some key points made include: asking what the goals are for raising money; looking for market opportunities, experience, and a good team when evaluating investment opportunities; using bootstrapping and iterating quickly through customer feedback to reduce costs; and metrics like customer acquisition cost, monthly recurring revenue, and burn rate being important for investors. Caveats mentioned include not having a large enough opportunity or clear plan when asking for funding.

2. your downsized
bootstrapping strategy
is not going to take you far
v01.03
oct. 2016
@marcoseguillor

3. @marcoseguillor
@marcoseguillor
www.marcoseguillor.com
Senior Digital Business executive • Entrepreneur
Innovation • Product • Technology • Project
@marcoseguillor

4. @marcoseguillor
so, you’re raising money
what do you want to happen with it?
3

5. @marcoseguillor 4
http://upload.wikimedia.org/wikipedia/commons/f/f3/Uncle_Sam_(pointing_finger).jpg

6. http://www.mblazoned.com/wp-content/uploads/2014/12/buddhist-wallpaper.jpg
5@marcoseguillor

7. @marcoseguillor 6
http://blog.ignite360.com/wp-content/uploads/2013/02/button.jpg

8. @marcoseguillor 7
http://3.bp.blogspot.com/-dfIsJCTI2X8/UIwC-6nUPnI/AAAAAAAASTg/1Yh5cA4lHTE/s1600/light-bulb-icon-614x460.png
http://images.clipartpanda.com/cute-unicorn-clipart-unicorn4.png

9. @marcoseguillor 8
http://training-courses-singapore.com/wp-content/uploads/2012/04/draw.jpg

10. @marcoseguillor
startup:
organization in the search for a
business model
9

11. @marcoseguillor
business model:
create value
deliver value
capture value
10

12. @marcoseguillor
what do investors look for?
11
http://www.thesquander.com/wp-content/uploads/2014/05/PHOTO_SharkTank-group2013.jpg
@marcoseguillor

13. @marcoseguillor 12
experience
money
team
help
knowledge
luck
execution
no competitors
innovation
hard work
market
investors
opportunity
technology
idea
product
business model
…

14. @marcoseguillor 13
https://s-media-cache-ak0.pinimg.com/originals/ab/c3/19/abc319e4fc807395f96ad388bb8692e1.jpg
@marcoseguillor

15. @marcoseguillor
hhhh
14

16. @marcoseguillor
hustler
http://www.weraddicted.com/wp-content/uploads/2016/01/man-standing-alone.jpg
15@marcoseguillor

17. @marcoseguillor
http://i.blogs.es/3cd1df/mrrobot/original.jpg
hacker
16@marcoseguillor

18. @marcoseguillor
hipster
17
http://dinamo.azteca.com/static/iquality.php?img=http%3A%2F%2Fcdn.kaltura.com%2Fp%2F0%2Fthumbnail%2Fentry_id%2F0_ab51y07x%2Fquality%2F80%2Fwidth%2F%2Fheight%2F%2Fsrc_x%2F%2Fsrc_y%2F%2Fsrc_w%2FNeuN%2Fsrc_h%2FNeuN%2Fvid_sec%2F0
@marcoseguillor

19. @marcoseguillor
hamster
18
http://ekladata.com/7UXcAucGVfJBMNHNmfWtfz_uTsc.jpg

20. @marcoseguillor 19
http://comocomprar.net/wp-content/uploads/2014/11/Los-diferentes-tipos-de-imanes-2.jpg
@marcoseguillor

21. @marcoseguillor 20
market opportunity
existing and growthable
http://cdnassets.hw.net/f2/d2/4ae7d5d84b5db67de969ceda16d8/arrow.png

22. @marcoseguillor
technology
21
https://s-media-cache-ak0.pinimg.com/originals/0a/72/1d/0a721dd8f20b341b0ebb7142025f55c4.jpg
@marcoseguillor

23. @marcoseguillor 22
experience
money
team
help
knowledge
luck
execution
no competitors
innovation
hard work
market
investors
opportunity
technology
idea
product
business model
…

24. @marcoseguillor 23
experience
money
team
help
knowledge
luck
execution
no competitors
innovation
hard work
market
investors
opportunity
technology
idea
product
business model
…
@marcoseguillor

25. @marcoseguillor
you really know
what you’re doing
and what should
come next
24
http://www.publicdomainpictures.net/pictures/190000/velka/nerd-guy-with-board.jpg
@marcoseguillor

26. @marcoseguillor
http://thebln.com/wp-content/uploads/2011/09/Eric-Ries-The-Lean-Startup.jpg
25@marcoseguillor

27. @marcoseguillor
customer
fail fast
learn
cheap
iterate
26
http://minibego.com/wp-content/uploads/2012/07/startup-feedback-loop1.png

28. @marcoseguillor 27

29. @marcoseguillor 28
http://blog.techdept.co.uk/wp-content/uploads/2014/11/Screen-Shot-2014-12-01-at-08.56.47.png

30. @marcoseguillor
http://static1.businessinsider.com/image/519f303d6bb3f7e448000003/japans-great-economics-experiment-is-facing-its-first-real-test.jpg
29@marcoseguillor

31. @marcoseguillor
ffff
30

32. @marcoseguillor
low-cost
31

33. @marcoseguillor
how cheap?
32

34. @marcoseguillor 33
do not buy what you can buy used
do not buy used what you can lease
do not lease what you can borrow
do not borrow what you can barter
do not barter what you can beg
do not beg what you can scavenge
do not scavenge what you can get for free
do not take for free what someone will pay you for
do not take payment for something people will bid for
10 principles entrepreneurial creation. S, Venkataraman

35. @marcoseguillor 34
http://www.thestarta.com/articles/wp-content/uploads/2016/08/5-tips-voor-bootstrapped-startups.jpg
@marcoseguillor

36. @marcoseguillor 35
http://blog.symbid.com/wp-content/uploads/2015/08/the-10-secrets-of-effective-bootstrap-digital-marketing-for-startups-2-638.jpg

37. @marcoseguillor 36
but what is
the goal?
http://valenspoint.com/wp-content/uploads/Looking-for-someone.jpg

38. @marcoseguillor 37
https://openclipart.org/image/2400px/svg_to_png/167549/Kliponious-green-tick.png

39. @marcoseguillor 38

40. @marcoseguillor 39
http://www.dogparktales.ca/wp-content/uploads/2014/03/Sled-Dogs-pic-2.jpg
@marcoseguillor

41. @marcoseguillor 40
https://www.webtures.com/wp-content/themes/webtures-en/img/growth-hacking.png

42. @marcoseguillor
metrics
41

43. @marcoseguillor 42
https://cdn.colorlib.com/wp/wp-content/uploads/sites/2/jquery-progress-bars.png
@marcoseguillor

44. @marcoseguillor
cac
(ltv)
43

45. @marcoseguillor
burn rate
44

46. @marcoseguillor
mrr
(saas, among others)
x’s
45

47. @marcoseguillor
so…?
46

48. @marcoseguillor
how much?
when?
47

49. @marcoseguillor
what?
when?
how much?
what for?
48

50. @marcoseguillor
(so, you don’t get dilluted)
49

51. @marcoseguillor 50
https://thecapitolpost.com/wp-content/uploads/2015/12/yes-but.png
@marcoseguillor

52. @marcoseguillor
asking small
51

53. @marcoseguillor
acting small
52

54. @marcoseguillor
thinking small
53

55. @marcoseguillor
small opportunity
and/or
you’re asking again (too) soon
and/or
you don’t really know…
54

56. @marcoseguillor 55
https://s-media-cache-ak0.pinimg.com/originals/07/fa/03/07fa03be6676ca10e088449075d460f6.png
http://images.clipartpanda.com/cute-unicorn-clipart-unicorn4.png

57. @marcoseguillor
you’re not reaching the
activation energy!
56

58. @marcoseguillor 57
https://upload.wikimedia.org/wikipedia/commons/thumb/2/24/Activation_energy.svg/2000px-Activation_energy.svg.png

59. @marcoseguillor
1 mother 9 months
9 mothers 1 month
58

60. @marcoseguillor 59
https://upload.wikimedia.org/wikipedia/commons/thumb/0/05/Threshold_function.svg/2000px-Threshold_function.svg.png

61. @marcoseguillor 60

62. 61
http://haytheresocialmedia.com/site/wp-content/uploads/2013/12/2013-recap-social-media.jpg
@marcoseguillor

63. ?
@marcoseguillor
meguillor@faculty.ie.edu
marcos.eguillor@binaryknowledge.com