SlideShare a Scribd company logo
Why & How,
the Startup Founder Canvas v1.2
Michel Cezon – September 2018
Cogiteo ©
The reference tool to create,
capture and deliver value
01/08/2018 Why & How, the Startup Founder Canvas - Cogiteo © 2
And the Team ?
01/08/2018 Why & How, the Startup Founder Canvas - Cogiteo © 3
✓ Because teams are more important than ideas or technologies
✓ Because the team cohesion sustains the success of the startup
✓ Because it is better to ask the right questions at the beginning
✓ Because we are more efficient when we know why we do things
✓ Because why comes before how
Complementary to the Business Model Canvas® Strategyzer.com,
the Startup Founder Canvas is the think tank tool for the
entrepreneur, the startup founder and the associates
The need for a new Canvas ?
01/08/2018 Why & How, the Startup Founder Canvas - Cogiteo © 4
Why & How,
the Startup Founder Canvas
01/08/2018 Why & How, the Startup Founder Canvas - Cogiteo © 5
Ref :
Date :
Values Vision Strategy Organisation
Motivations Missions Skills Means
Why & How, the Startup Founder Canvas v1.2
Why How
www.startupfoundercanvas.com - The Startup Founder Canvas is complementary to the Business Model Canvas Strategyzer.com and licensed under Creative Commons
Needs Commitments
Purpose
Key success criteria
INTEN-
TION
EXECU-
TION
Ref :
Date :
Values Vision Strategy Organisation
Motivations Missions Skills Means
Why & How, the Startup Founder Canvas v1.2
Why How
www.startupfoundercanvas.com - The Startup Founder Canvas is complementary to the Business Model Canvas Strategyzer.com and licensed under Creative Commons
Needs Commitments
Purpose
Key success criteria
Two dimensions to explore for the
startup founder
01/08/2018 Why & How, the Startup Founder Canvas - Cogiteo © 6
1
Why ?
3
How ?
2 For
what ?
Ref :
Date :
Values Vision Strategy Organisation
Motivations Missions Skills Means
Why & How, the Startup Founder Canvas v1.2
Why How
www.startupfoundercanvas.com - The Startup Founder Canvas is complementary to the Business Model Canvas Strategyzer.com and licensed under Creative Commons
Needs Commitments
Purpose
Key success criteria
Questionning path
01/08/2018 Why & How, the Startup Founder Canvas - Cogiteo © 7
*The path order may be different
1
Values
2
Motivations
4
Vision
5
Missions
3
Needs
6
Purpose
10
Strategy
11
Organisation
7
Skills
8
Means
9
Commitments
12
Success
criteria
Ref :
Date :
Values
What are my personal
values and those I want to
live with ?
Vision
What is my vision for the
world I would like to
build or to contribute to ?
Strategy
What is the strategy I want
to deploy ?
What do I want ?
Organisation
What collaborations do I
want with a team ?
How do I want to work
with my ecosystem ?
Motivations
What are my triggers for
action ? What do I like ?
Missions
What are the missions I
would like to tackle to
contribute to my vision ?
Skills
What skills do I bring ?
What do I know ?
Means
What means do I bring ?
What can I do ?
www.startupfoundercanvas.com - The Startup Founder Canvas is complementary to the Business Model Canvas Strategyzer.com and licensed under Creative Commons
Why & How, the Startup Founder Canvas v1.2
Why How
Needs
What do I need?
Which benefits do I expect ?
Commitments
What are my engagement levels ?
For which risk levels ?
Purpose
What is the meaning, the
purpose of my life ?
Key success criteria
How will I know I have
succeeded, what I reach my
purpose ?
Team member questionning
01/08/2018 Why & How, the Startup Founder Canvas - Cogiteo © 8
From the most established … to the most flexible
Ref :
Date :
Values
What are our commun
values and those we want
to live with ?
Vision
What is our vision for the
world we would like to
build or to contribute to ?
Strategy
What is the strategy we
want to deploy ?
What do we want
collectively ?
Organisation
What collaborations do we
want within the team ?
How do we want to work
with our ecosystem ?
Motivations
What are our triggers for
collective actions ? What
do we like ?
Missions
What are the missions we
would like to tackle to
contribute to our vision ?
Skills
What skills do we bring ?
What do we know
collectively ?
Means
What means do we
bring ?
What can we do
collectively ?
www.startupfoundercanvas.com - The Startup Founder Canvas is complementary to the Business Model Canvas Strategyzer.com and licensed under Creative Commons
Why & How, the Startup Founder Canvas v1.2
Why How
Purpose
What is the startup's
meaning, the purpose of its
creation ?
Key success criteria
How will we know we have
succeeded, what we reach
our goal ?
Needs
What do we need ?
Which benefits do we expect ?
Commitments
What are our engagement levels ?
For which risk levels ?
Team questionning
01/08/2018 Why & How, the Startup Founder Canvas - Cogiteo © 9
Must be
+ or –
convergent
May be
+ or -
divergent
From the most established … to the most flexible
Coherence between the blocks
01/08/2018 Why & How, the Startup Founder Canvas - Cogiteo © 10
*The coherence should be checked within each block and betweeen blocks
 You go throught the process explaining the meaning of each block
 Each founder fills the SFCanvas A4 size with his/her own view point and following
the proposed order (or not)
 Through individual meetings
 You check coherences between blocks for each founder
 You ask the founder about his/her feelings and learnings
 Through a group meeting
 You stick a SFCanvas on the wall (A0 format if possible)
 Each founder writes on post-its (one color per founder) what he/she wrote in his/her
Canvas and sticks them on the general Canvas
 You compare each answer and highlight alignments and differences
 You valide global coherence of all the view points for each block
 You valide coherences between blocks
 You ask founders about their feelings and learnings
Process you may follow when
coaching …
01/08/2018 Why & How, the Startup Founder Canvas - Cogiteo © 11
✓ Alignment
✓ Coherency
✓ Complementary
✓ Efficiency
Benefits for the founder and the
team
01/08/2018 Why & How, the Startup Founder Canvas - Cogiteo © 12
➢ At creation, ramp up, fund raising
and recruitment phases
Michel Cezon is a professionnel certified coach and Artificial Intelligence, Robotic and
Vision Engineer. With 35 years of experiences in Industry, SMEs and Research, he
created three startups (Singapore, France, and USA spin-off). Founder and manager of
Cogiteo, he coachs and trains founders and managers of startups and SMEs
technologies. He teachs in incubators, Industry and universities, works as a certified
mediator and belongs to a Business Angels network.
Author of the Startup Founder Canvas,
a serial entrepreneur
01/08/2018 Why & How, the Startup Founder Canvas - Cogiteo © 13
 Big thank you to Agnes Dang, Alex Osterwalder, Anais Mercier, Antoine
Sandanassamy, Benoit Combes, Catherine Cayuela, Catherine Roupie,
Christian Rey, Claire Chanterelle, Clémentine Delphin, Cyril Couffe, Daniel
Pilaud, Didier Bernard, Dolores Adamski, Dominique Vian, Erno Tornikoski,
France Revol, Gregory Gabriel, Jean-Marc Santi, Jérôme Barrand, Laura
Calmore, Marie Chambon, Michaelle Policard, Néry Aidoud, Pierre-Yves
Hittelet, Quy-Diem Dao, Rachid Alhiane, Roland Pesty, Sabrina Lhomme,
Sylvain Brissot, Véronique Mante...
Contributors list
01/08/2018 Why & How, the Startup Founder Canvas - Cogiteo © 14
The Startup Shaker® toolset
The 3 pillars of the startup
01/08/2018 Why & How, the Startup Founder Canvas - Cogiteo © 15
Business potential analysis with
Business Model Canvas®
Team potential analysis with
Startup Founder Canvas®
Team / Business compatibility analysis with
Secure Your Growth®
BLOG entrepreneurship:
www.michelcezon.fr
01/08/2018 Why & How, the Startup Founder Canvas - Cogiteo © 16
Michel Cezon
contact@startupfoundercanvas.com
www.startupfoundercanvas.com
Looking forward to working
together
01/08/2018 Why & How, the Startup Founder Canvas - Cogiteo © 17
Because the best way to success
is a great team more than a
great product.

More Related Content

Similar to Startup Founder Canvas Presentation v1.2 EN

Amelia van den Berg- Engagement in the Workplace
Amelia van den Berg- Engagement in the WorkplaceAmelia van den Berg- Engagement in the Workplace
Amelia van den Berg- Engagement in the Workplace
African Society for Talent Development
 
Métricas para Startups y Técnicas de Crecimiento
Métricas para Startups y Técnicas de CrecimientoMétricas para Startups y Técnicas de Crecimiento
Métricas para Startups y Técnicas de Crecimiento
Miguel Ángel Cervera
 
Entrepreneurship workshop, yerevan - team building
Entrepreneurship workshop, yerevan - team buildingEntrepreneurship workshop, yerevan - team building
Entrepreneurship workshop, yerevan - team building
Grow VC Group
 
Enabling Successful Communities Km World09
Enabling Successful Communities Km World09Enabling Successful Communities Km World09
Enabling Successful Communities Km World09
priyabram
 
Entrepreneurship Workshop - Co-founders and Team Building
Entrepreneurship Workshop - Co-founders and Team BuildingEntrepreneurship Workshop - Co-founders and Team Building
Entrepreneurship Workshop - Co-founders and Team Building
Grow VC Group
 
Ultimate+Team+Building+Pack+2.pptx
Ultimate+Team+Building+Pack+2.pptxUltimate+Team+Building+Pack+2.pptx
Ultimate+Team+Building+Pack+2.pptx
AshenafiGirma4
 
Kynote in Beijing
Kynote in BeijingKynote in Beijing
Kynote in Beijing
Adam Thuc Nguyen
 
The Jobagent presents Career Lifecycle Planning
The Jobagent presents  Career Lifecycle PlanningThe Jobagent presents  Career Lifecycle Planning
The Jobagent presents Career Lifecycle Planning
Claudio Weinstein
 
Customer Advisory Board Recruitment Strategies and Tips
Customer Advisory Board Recruitment Strategies and TipsCustomer Advisory Board Recruitment Strategies and Tips
Customer Advisory Board Recruitment Strategies and Tips
Rob Jensen
 
Sysdoc - Defining collaboration
Sysdoc - Defining collaborationSysdoc - Defining collaboration
Sysdoc - Defining collaboration
Sysdoc
 
Startup studio fundraising fundamentals
Startup studio fundraising fundamentalsStartup studio fundraising fundamentals
Startup studio fundraising fundamentals
Attila Szigeti
 
Pr Expansion Booklet
Pr Expansion BookletPr Expansion Booklet
Pr Expansion Booklet
Fer Piacesi
 
Management Consulting - Personal Growth & Leadership
Management Consulting - Personal Growth & LeadershipManagement Consulting - Personal Growth & Leadership
Management Consulting - Personal Growth & Leadership
Hocein
 
Personal leadership - Lean startup, funding, business plan, new job
Personal leadership - Lean startup, funding, business plan, new jobPersonal leadership - Lean startup, funding, business plan, new job
Personal leadership - Lean startup, funding, business plan, new job
Hocein
 
How to evaluate a startup
How to evaluate a startupHow to evaluate a startup
How to evaluate a startup
Andrea Boeri
 
Accelerators V1.0 - Betting against the odds
Accelerators V1.0 - Betting against the oddsAccelerators V1.0 - Betting against the odds
Accelerators V1.0 - Betting against the odds
Dylan Ler
 
How to Create a Strategic Action Plan?
How to Create a Strategic Action Plan?How to Create a Strategic Action Plan?
How to Create a Strategic Action Plan?
Consultants to Help (AKACTH)
 
Building a Change-Ready Organization
Building a Change-Ready OrganizationBuilding a Change-Ready Organization
Building a Change-Ready Organization
brightspot
 
Level Up Your Startup Through Accelerator Program
Level Up Your Startup Through Accelerator ProgramLevel Up Your Startup Through Accelerator Program
Level Up Your Startup Through Accelerator Program
Eko Seno Prianto
 
Business Model Design
Business Model DesignBusiness Model Design
Business Model Design
floridavc
 

Similar to Startup Founder Canvas Presentation v1.2 EN (20)

Amelia van den Berg- Engagement in the Workplace
Amelia van den Berg- Engagement in the WorkplaceAmelia van den Berg- Engagement in the Workplace
Amelia van den Berg- Engagement in the Workplace
 
Métricas para Startups y Técnicas de Crecimiento
Métricas para Startups y Técnicas de CrecimientoMétricas para Startups y Técnicas de Crecimiento
Métricas para Startups y Técnicas de Crecimiento
 
Entrepreneurship workshop, yerevan - team building
Entrepreneurship workshop, yerevan - team buildingEntrepreneurship workshop, yerevan - team building
Entrepreneurship workshop, yerevan - team building
 
Enabling Successful Communities Km World09
Enabling Successful Communities Km World09Enabling Successful Communities Km World09
Enabling Successful Communities Km World09
 
Entrepreneurship Workshop - Co-founders and Team Building
Entrepreneurship Workshop - Co-founders and Team BuildingEntrepreneurship Workshop - Co-founders and Team Building
Entrepreneurship Workshop - Co-founders and Team Building
 
Ultimate+Team+Building+Pack+2.pptx
Ultimate+Team+Building+Pack+2.pptxUltimate+Team+Building+Pack+2.pptx
Ultimate+Team+Building+Pack+2.pptx
 
Kynote in Beijing
Kynote in BeijingKynote in Beijing
Kynote in Beijing
 
The Jobagent presents Career Lifecycle Planning
The Jobagent presents  Career Lifecycle PlanningThe Jobagent presents  Career Lifecycle Planning
The Jobagent presents Career Lifecycle Planning
 
Customer Advisory Board Recruitment Strategies and Tips
Customer Advisory Board Recruitment Strategies and TipsCustomer Advisory Board Recruitment Strategies and Tips
Customer Advisory Board Recruitment Strategies and Tips
 
Sysdoc - Defining collaboration
Sysdoc - Defining collaborationSysdoc - Defining collaboration
Sysdoc - Defining collaboration
 
Startup studio fundraising fundamentals
Startup studio fundraising fundamentalsStartup studio fundraising fundamentals
Startup studio fundraising fundamentals
 
Pr Expansion Booklet
Pr Expansion BookletPr Expansion Booklet
Pr Expansion Booklet
 
Management Consulting - Personal Growth & Leadership
Management Consulting - Personal Growth & LeadershipManagement Consulting - Personal Growth & Leadership
Management Consulting - Personal Growth & Leadership
 
Personal leadership - Lean startup, funding, business plan, new job
Personal leadership - Lean startup, funding, business plan, new jobPersonal leadership - Lean startup, funding, business plan, new job
Personal leadership - Lean startup, funding, business plan, new job
 
How to evaluate a startup
How to evaluate a startupHow to evaluate a startup
How to evaluate a startup
 
Accelerators V1.0 - Betting against the odds
Accelerators V1.0 - Betting against the oddsAccelerators V1.0 - Betting against the odds
Accelerators V1.0 - Betting against the odds
 
How to Create a Strategic Action Plan?
How to Create a Strategic Action Plan?How to Create a Strategic Action Plan?
How to Create a Strategic Action Plan?
 
Building a Change-Ready Organization
Building a Change-Ready OrganizationBuilding a Change-Ready Organization
Building a Change-Ready Organization
 
Level Up Your Startup Through Accelerator Program
Level Up Your Startup Through Accelerator ProgramLevel Up Your Startup Through Accelerator Program
Level Up Your Startup Through Accelerator Program
 
Business Model Design
Business Model DesignBusiness Model Design
Business Model Design
 

More from Cogiteo

Cogiteo presentation 2021 fr
Cogiteo presentation 2021 frCogiteo presentation 2021 fr
Cogiteo presentation 2021 fr
Cogiteo
 
Webinaire Communication Interpersonnelle : PCM
Webinaire Communication Interpersonnelle : PCMWebinaire Communication Interpersonnelle : PCM
Webinaire Communication Interpersonnelle : PCM
Cogiteo
 
Cogiteo presentation 2018 fr
Cogiteo presentation 2018 frCogiteo presentation 2018 fr
Cogiteo presentation 2018 fr
Cogiteo
 
Startup Founder Canvas plus v1.2 FR
Startup Founder Canvas plus v1.2 FRStartup Founder Canvas plus v1.2 FR
Startup Founder Canvas plus v1.2 FR
Cogiteo
 
Startup Founder Canvas Presentation v1.2 FR
Startup Founder Canvas Presentation v1.2 FRStartup Founder Canvas Presentation v1.2 FR
Startup Founder Canvas Presentation v1.2 FR
Cogiteo
 
Startup Founder Canvas Presentation v1.1 FR
Startup Founder Canvas Presentation v1.1 FRStartup Founder Canvas Presentation v1.1 FR
Startup Founder Canvas Presentation v1.1 FR
Cogiteo
 
Secure Your Growth FR
Secure Your Growth FRSecure Your Growth FR
Secure Your Growth FR
Cogiteo
 
Failchat 2015-01-22
Failchat 2015-01-22Failchat 2015-01-22
Failchat 2015-01-22
Cogiteo
 

More from Cogiteo (8)

Cogiteo presentation 2021 fr
Cogiteo presentation 2021 frCogiteo presentation 2021 fr
Cogiteo presentation 2021 fr
 
Webinaire Communication Interpersonnelle : PCM
Webinaire Communication Interpersonnelle : PCMWebinaire Communication Interpersonnelle : PCM
Webinaire Communication Interpersonnelle : PCM
 
Cogiteo presentation 2018 fr
Cogiteo presentation 2018 frCogiteo presentation 2018 fr
Cogiteo presentation 2018 fr
 
Startup Founder Canvas plus v1.2 FR
Startup Founder Canvas plus v1.2 FRStartup Founder Canvas plus v1.2 FR
Startup Founder Canvas plus v1.2 FR
 
Startup Founder Canvas Presentation v1.2 FR
Startup Founder Canvas Presentation v1.2 FRStartup Founder Canvas Presentation v1.2 FR
Startup Founder Canvas Presentation v1.2 FR
 
Startup Founder Canvas Presentation v1.1 FR
Startup Founder Canvas Presentation v1.1 FRStartup Founder Canvas Presentation v1.1 FR
Startup Founder Canvas Presentation v1.1 FR
 
Secure Your Growth FR
Secure Your Growth FRSecure Your Growth FR
Secure Your Growth FR
 
Failchat 2015-01-22
Failchat 2015-01-22Failchat 2015-01-22
Failchat 2015-01-22
 

Recently uploaded

Lucknow Girls Call Nirala Nagar 08630512678 Girls Call Service
Lucknow Girls Call Nirala Nagar 08630512678  Girls Call ServiceLucknow Girls Call Nirala Nagar 08630512678  Girls Call Service
Lucknow Girls Call Nirala Nagar 08630512678 Girls Call Service
anilsa9823
 
Syafira Azzahra Portfolio 2024 First Semester.pdf
Syafira Azzahra Portfolio 2024 First Semester.pdfSyafira Azzahra Portfolio 2024 First Semester.pdf
Syafira Azzahra Portfolio 2024 First Semester.pdf
risgaputra1
 
Unleashing the Potential Investing in Emerging Startups in India.pdf
Unleashing the Potential Investing in Emerging Startups in India.pdfUnleashing the Potential Investing in Emerging Startups in India.pdf
Unleashing the Potential Investing in Emerging Startups in India.pdf
Foxnangel
 
Bussiness portfolio Assignment: A brief description to my business logo, des...
Bussiness portfolio Assignment: A brief description to  my business logo, des...Bussiness portfolio Assignment: A brief description to  my business logo, des...
Bussiness portfolio Assignment: A brief description to my business logo, des...
Gurjant Singh
 
degree Certificate of University of Toronto
degree Certificate of University of Torontodegree Certificate of University of Toronto
degree Certificate of University of Toronto
twukayq
 
degree Certificate of University of Western Ontario
degree Certificate of University of Western Ontariodegree Certificate of University of Western Ontario
degree Certificate of University of Western Ontario
twukayq
 
University of Ontario Institute of Technology degree
University of Ontario Institute of Technology degreeUniversity of Ontario Institute of Technology degree
University of Ontario Institute of Technology degree
twukayq
 
Development of Motor Skills with Sensory Toys.pptx
Development of Motor Skills with Sensory Toys.pptxDevelopment of Motor Skills with Sensory Toys.pptx
Development of Motor Skills with Sensory Toys.pptx
Diversity In Toys
 
Smart Money Moves Trends in Fintech Investments in the Indian Market.pdf
Smart Money Moves Trends in Fintech Investments in the Indian Market.pdfSmart Money Moves Trends in Fintech Investments in the Indian Market.pdf
Smart Money Moves Trends in Fintech Investments in the Indian Market.pdf
Foxnangel
 
Karina Hayat - How to Build a Successful Career as a Business Strategist.pdf
Karina Hayat - How to Build a Successful Career as a Business Strategist.pdfKarina Hayat - How to Build a Successful Career as a Business Strategist.pdf
Karina Hayat - How to Build a Successful Career as a Business Strategist.pdf
Karina Hayat
 
Art of Selling (Developing and Expanding Your Bussiness Goals)
Art of Selling (Developing and Expanding Your Bussiness Goals)Art of Selling (Developing and Expanding Your Bussiness Goals)
Art of Selling (Developing and Expanding Your Bussiness Goals)
Gurjant Singh
 
Efficient Shipping Essential Supplies & Packing List Envelopes.pptx
Efficient Shipping Essential Supplies & Packing List Envelopes.pptxEfficient Shipping Essential Supplies & Packing List Envelopes.pptx
Efficient Shipping Essential Supplies & Packing List Envelopes.pptx
conquestdistributors1
 
My Business Pitch (Defining my Business Project)
My Business Pitch (Defining my Business Project)My Business Pitch (Defining my Business Project)
My Business Pitch (Defining my Business Project)
Gurjant Singh
 
Fundamentals of E-commerce - E-commerce
Fundamentals of E-commerce -  E-commerceFundamentals of E-commerce -  E-commerce
Fundamentals of E-commerce - E-commerce
nk4kcfq9bf
 
FSSAI Registration : Everything You Need To Know
FSSAI Registration : Everything You Need To KnowFSSAI Registration : Everything You Need To Know
FSSAI Registration : Everything You Need To Know
Enterslice
 
Green Investments in India Sustainability and Profitability Hand in Hand.pdf
Green Investments in India Sustainability and Profitability Hand in Hand.pdfGreen Investments in India Sustainability and Profitability Hand in Hand.pdf
Green Investments in India Sustainability and Profitability Hand in Hand.pdf
Foxnangel
 
degree Certificate of York University
degree Certificate of York Universitydegree Certificate of York University
degree Certificate of York University
twukayq
 

Recently uploaded (17)

Lucknow Girls Call Nirala Nagar 08630512678 Girls Call Service
Lucknow Girls Call Nirala Nagar 08630512678  Girls Call ServiceLucknow Girls Call Nirala Nagar 08630512678  Girls Call Service
Lucknow Girls Call Nirala Nagar 08630512678 Girls Call Service
 
Syafira Azzahra Portfolio 2024 First Semester.pdf
Syafira Azzahra Portfolio 2024 First Semester.pdfSyafira Azzahra Portfolio 2024 First Semester.pdf
Syafira Azzahra Portfolio 2024 First Semester.pdf
 
Unleashing the Potential Investing in Emerging Startups in India.pdf
Unleashing the Potential Investing in Emerging Startups in India.pdfUnleashing the Potential Investing in Emerging Startups in India.pdf
Unleashing the Potential Investing in Emerging Startups in India.pdf
 
Bussiness portfolio Assignment: A brief description to my business logo, des...
Bussiness portfolio Assignment: A brief description to  my business logo, des...Bussiness portfolio Assignment: A brief description to  my business logo, des...
Bussiness portfolio Assignment: A brief description to my business logo, des...
 
degree Certificate of University of Toronto
degree Certificate of University of Torontodegree Certificate of University of Toronto
degree Certificate of University of Toronto
 
degree Certificate of University of Western Ontario
degree Certificate of University of Western Ontariodegree Certificate of University of Western Ontario
degree Certificate of University of Western Ontario
 
University of Ontario Institute of Technology degree
University of Ontario Institute of Technology degreeUniversity of Ontario Institute of Technology degree
University of Ontario Institute of Technology degree
 
Development of Motor Skills with Sensory Toys.pptx
Development of Motor Skills with Sensory Toys.pptxDevelopment of Motor Skills with Sensory Toys.pptx
Development of Motor Skills with Sensory Toys.pptx
 
Smart Money Moves Trends in Fintech Investments in the Indian Market.pdf
Smart Money Moves Trends in Fintech Investments in the Indian Market.pdfSmart Money Moves Trends in Fintech Investments in the Indian Market.pdf
Smart Money Moves Trends in Fintech Investments in the Indian Market.pdf
 
Karina Hayat - How to Build a Successful Career as a Business Strategist.pdf
Karina Hayat - How to Build a Successful Career as a Business Strategist.pdfKarina Hayat - How to Build a Successful Career as a Business Strategist.pdf
Karina Hayat - How to Build a Successful Career as a Business Strategist.pdf
 
Art of Selling (Developing and Expanding Your Bussiness Goals)
Art of Selling (Developing and Expanding Your Bussiness Goals)Art of Selling (Developing and Expanding Your Bussiness Goals)
Art of Selling (Developing and Expanding Your Bussiness Goals)
 
Efficient Shipping Essential Supplies & Packing List Envelopes.pptx
Efficient Shipping Essential Supplies & Packing List Envelopes.pptxEfficient Shipping Essential Supplies & Packing List Envelopes.pptx
Efficient Shipping Essential Supplies & Packing List Envelopes.pptx
 
My Business Pitch (Defining my Business Project)
My Business Pitch (Defining my Business Project)My Business Pitch (Defining my Business Project)
My Business Pitch (Defining my Business Project)
 
Fundamentals of E-commerce - E-commerce
Fundamentals of E-commerce -  E-commerceFundamentals of E-commerce -  E-commerce
Fundamentals of E-commerce - E-commerce
 
FSSAI Registration : Everything You Need To Know
FSSAI Registration : Everything You Need To KnowFSSAI Registration : Everything You Need To Know
FSSAI Registration : Everything You Need To Know
 
Green Investments in India Sustainability and Profitability Hand in Hand.pdf
Green Investments in India Sustainability and Profitability Hand in Hand.pdfGreen Investments in India Sustainability and Profitability Hand in Hand.pdf
Green Investments in India Sustainability and Profitability Hand in Hand.pdf
 
degree Certificate of York University
degree Certificate of York Universitydegree Certificate of York University
degree Certificate of York University
 

Startup Founder Canvas Presentation v1.2 EN

  • 1. Why & How, the Startup Founder Canvas v1.2 Michel Cezon – September 2018 Cogiteo ©
  • 2. The reference tool to create, capture and deliver value 01/08/2018 Why & How, the Startup Founder Canvas - Cogiteo © 2
  • 3. And the Team ? 01/08/2018 Why & How, the Startup Founder Canvas - Cogiteo © 3
  • 4. ✓ Because teams are more important than ideas or technologies ✓ Because the team cohesion sustains the success of the startup ✓ Because it is better to ask the right questions at the beginning ✓ Because we are more efficient when we know why we do things ✓ Because why comes before how Complementary to the Business Model Canvas® Strategyzer.com, the Startup Founder Canvas is the think tank tool for the entrepreneur, the startup founder and the associates The need for a new Canvas ? 01/08/2018 Why & How, the Startup Founder Canvas - Cogiteo © 4
  • 5. Why & How, the Startup Founder Canvas 01/08/2018 Why & How, the Startup Founder Canvas - Cogiteo © 5 Ref : Date : Values Vision Strategy Organisation Motivations Missions Skills Means Why & How, the Startup Founder Canvas v1.2 Why How www.startupfoundercanvas.com - The Startup Founder Canvas is complementary to the Business Model Canvas Strategyzer.com and licensed under Creative Commons Needs Commitments Purpose Key success criteria INTEN- TION EXECU- TION
  • 6. Ref : Date : Values Vision Strategy Organisation Motivations Missions Skills Means Why & How, the Startup Founder Canvas v1.2 Why How www.startupfoundercanvas.com - The Startup Founder Canvas is complementary to the Business Model Canvas Strategyzer.com and licensed under Creative Commons Needs Commitments Purpose Key success criteria Two dimensions to explore for the startup founder 01/08/2018 Why & How, the Startup Founder Canvas - Cogiteo © 6 1 Why ? 3 How ? 2 For what ?
  • 7. Ref : Date : Values Vision Strategy Organisation Motivations Missions Skills Means Why & How, the Startup Founder Canvas v1.2 Why How www.startupfoundercanvas.com - The Startup Founder Canvas is complementary to the Business Model Canvas Strategyzer.com and licensed under Creative Commons Needs Commitments Purpose Key success criteria Questionning path 01/08/2018 Why & How, the Startup Founder Canvas - Cogiteo © 7 *The path order may be different 1 Values 2 Motivations 4 Vision 5 Missions 3 Needs 6 Purpose 10 Strategy 11 Organisation 7 Skills 8 Means 9 Commitments 12 Success criteria
  • 8. Ref : Date : Values What are my personal values and those I want to live with ? Vision What is my vision for the world I would like to build or to contribute to ? Strategy What is the strategy I want to deploy ? What do I want ? Organisation What collaborations do I want with a team ? How do I want to work with my ecosystem ? Motivations What are my triggers for action ? What do I like ? Missions What are the missions I would like to tackle to contribute to my vision ? Skills What skills do I bring ? What do I know ? Means What means do I bring ? What can I do ? www.startupfoundercanvas.com - The Startup Founder Canvas is complementary to the Business Model Canvas Strategyzer.com and licensed under Creative Commons Why & How, the Startup Founder Canvas v1.2 Why How Needs What do I need? Which benefits do I expect ? Commitments What are my engagement levels ? For which risk levels ? Purpose What is the meaning, the purpose of my life ? Key success criteria How will I know I have succeeded, what I reach my purpose ? Team member questionning 01/08/2018 Why & How, the Startup Founder Canvas - Cogiteo © 8 From the most established … to the most flexible
  • 9. Ref : Date : Values What are our commun values and those we want to live with ? Vision What is our vision for the world we would like to build or to contribute to ? Strategy What is the strategy we want to deploy ? What do we want collectively ? Organisation What collaborations do we want within the team ? How do we want to work with our ecosystem ? Motivations What are our triggers for collective actions ? What do we like ? Missions What are the missions we would like to tackle to contribute to our vision ? Skills What skills do we bring ? What do we know collectively ? Means What means do we bring ? What can we do collectively ? www.startupfoundercanvas.com - The Startup Founder Canvas is complementary to the Business Model Canvas Strategyzer.com and licensed under Creative Commons Why & How, the Startup Founder Canvas v1.2 Why How Purpose What is the startup's meaning, the purpose of its creation ? Key success criteria How will we know we have succeeded, what we reach our goal ? Needs What do we need ? Which benefits do we expect ? Commitments What are our engagement levels ? For which risk levels ? Team questionning 01/08/2018 Why & How, the Startup Founder Canvas - Cogiteo © 9 Must be + or – convergent May be + or - divergent From the most established … to the most flexible
  • 10. Coherence between the blocks 01/08/2018 Why & How, the Startup Founder Canvas - Cogiteo © 10 *The coherence should be checked within each block and betweeen blocks
  • 11.  You go throught the process explaining the meaning of each block  Each founder fills the SFCanvas A4 size with his/her own view point and following the proposed order (or not)  Through individual meetings  You check coherences between blocks for each founder  You ask the founder about his/her feelings and learnings  Through a group meeting  You stick a SFCanvas on the wall (A0 format if possible)  Each founder writes on post-its (one color per founder) what he/she wrote in his/her Canvas and sticks them on the general Canvas  You compare each answer and highlight alignments and differences  You valide global coherence of all the view points for each block  You valide coherences between blocks  You ask founders about their feelings and learnings Process you may follow when coaching … 01/08/2018 Why & How, the Startup Founder Canvas - Cogiteo © 11
  • 12. ✓ Alignment ✓ Coherency ✓ Complementary ✓ Efficiency Benefits for the founder and the team 01/08/2018 Why & How, the Startup Founder Canvas - Cogiteo © 12 ➢ At creation, ramp up, fund raising and recruitment phases
  • 13. Michel Cezon is a professionnel certified coach and Artificial Intelligence, Robotic and Vision Engineer. With 35 years of experiences in Industry, SMEs and Research, he created three startups (Singapore, France, and USA spin-off). Founder and manager of Cogiteo, he coachs and trains founders and managers of startups and SMEs technologies. He teachs in incubators, Industry and universities, works as a certified mediator and belongs to a Business Angels network. Author of the Startup Founder Canvas, a serial entrepreneur 01/08/2018 Why & How, the Startup Founder Canvas - Cogiteo © 13
  • 14.  Big thank you to Agnes Dang, Alex Osterwalder, Anais Mercier, Antoine Sandanassamy, Benoit Combes, Catherine Cayuela, Catherine Roupie, Christian Rey, Claire Chanterelle, Clémentine Delphin, Cyril Couffe, Daniel Pilaud, Didier Bernard, Dolores Adamski, Dominique Vian, Erno Tornikoski, France Revol, Gregory Gabriel, Jean-Marc Santi, Jérôme Barrand, Laura Calmore, Marie Chambon, Michaelle Policard, Néry Aidoud, Pierre-Yves Hittelet, Quy-Diem Dao, Rachid Alhiane, Roland Pesty, Sabrina Lhomme, Sylvain Brissot, Véronique Mante... Contributors list 01/08/2018 Why & How, the Startup Founder Canvas - Cogiteo © 14
  • 15. The Startup Shaker® toolset The 3 pillars of the startup 01/08/2018 Why & How, the Startup Founder Canvas - Cogiteo © 15 Business potential analysis with Business Model Canvas® Team potential analysis with Startup Founder Canvas® Team / Business compatibility analysis with Secure Your Growth®
  • 16. BLOG entrepreneurship: www.michelcezon.fr 01/08/2018 Why & How, the Startup Founder Canvas - Cogiteo © 16
  • 17. Michel Cezon contact@startupfoundercanvas.com www.startupfoundercanvas.com Looking forward to working together 01/08/2018 Why & How, the Startup Founder Canvas - Cogiteo © 17 Because the best way to success is a great team more than a great product.