This document provides an overview of startup best practices including lean startup methodology, user stories, agile development practices, Git version control, metrics and analytics, and customer acquisition and retention strategies. It emphasizes frequent iteration and customer feedback to build the minimum viable product and validate business assumptions quickly.

1. Startup
(v2)
https://ihower.tw
2016/3/24

2. Who am I?
• a.k.a. ihower
• https://ihower.tw
• Instructor at ALPHA Camp
• https://alphacamp.co
• Web developer since 2002

5. ( )

6. Warning:

7. https://en.wikipedia.org/wiki/Systems_development_life_cycle
( )

8. ( )
software development
life cycle
• Requirement
• Implementation
• Deployment
• Operations

9. 1.

10. • idea PO
• Scrum iterations 6
• beta
• feedback
• iteration
• BD ....etc
• fb
•
•

11. Lean Startup

12. Lean Startup 101
•
• Build -> Measure -> Learn
•
• Business Model

14. From Problem to Solution
https://twitter.com/leanplc/status/702910036243320832

15. Lean Startup (cont.)
•
•
• Lean Startup !=

16. https://twitter.com/ValaAfshar/status/628406092339519488
1~3

18. Life’s too short to build
something nobody wants
– Ash Maurya, Running Lean

19. User Stories
• User Story( )
(functionality/feature)
https://ihower.tw/blog/archives/2090

20. •
•
•
•

21. • ( ) ( )
( )

22. • Java
connection pool
•
user stories

24. • Hackpad Quip
•
•

25. live demo

26. • Lean Startup: MVP
• User Stories
• Quip Hackpad

27. 2.

28. • User Stories
•

29. (cont.)
•
• Frequent, early, small release
•
feedback
• Fail often fail early

30. PM iOSArt WebArt iOS WebAndroi
d
QA

31. • Milestone-based Waterfall
• Scrum Agile
• Kanban Lean

32. Milestone-based
306 ...

33. Waterfall Feedback
•
•
•
•

34. Waterfall
0.0
20.0
40.0
60.0
80.0
100.0
1.0
A B C D

35. 1.0
feedback
?

36. 0.0
20.0
40.0
60.0
80.0
100.0
1.0
A B C D

37. 0.0
20.0
40.0
60.0
80.0
100.0
1.0
A B C D

38. 0.0
20.0
40.0
60.0
80.0
100.0
1.0
A B C D

39. 0.0
20.0
40.0
60.0
80.0
100.0
1.0
A B C D

40. Scrum
• Product Owner Scrum Master
Team member
• 1~4
• planning meeting
• demo retrospective meeting
• Feedback

41. Task Board

43. • Event-driven
•
•
• UI
• (iOS, Android, Web)
• App Store
• Feedback ?

44. Kanban
•
• WIP (Work in Process) (TOC )
•
• Cycle Time ( )

45. Kanban

46. http://blog.crisp.se/2009/06/26/henrikkniberg/1246053060000

47. A

50. http://www.infoq.com/minibooks/kanban-scrum-minibook

51. Continuous Deliver
( Continuous Deployment)
•
code commit
• iOS
• (well-tested)
• Fail often fail early
• repeatable reliable
• alert

52. Feedback

53. ?

54. Lean Startup Cycle
?
?

55. Speed of iteration beats
Quality of iteration

57. UX/UI
• Wireframe
• https://moqups.com/
• Mockup (plus )
• http://www.invisionapp.com/
• Prototyping (plus )
• HTML ( bootstrap)

59. https://dribbble.com/shots/1107830-From-Wireframe-to-Interface

60. vs.

61. Development
•
•
• ( Git)
• Pull request and Code Review
• Continous Integration (CI)

62. ?
• in-house
• commercial
• open source

63. Hello Startup, O’Reilly

64. Don't reinvent the
wheel

65. • Operating systems
• Programming languages
• CS 101: basic data structures (map, list, set), sorting algorithms
• Web technologies: HTTP servers, server-side and client-side frameworks
• Data systems: databases, NoSQL stores, caches, message queues
• Software delivery: version control, build systems, deployment automation
• Libraries for common data formats: XML, HTML, CSV, JSON, URLs
• Utility libraries: date/time manipulation, string manipulation, logging
• Secure Libraries: cryptography, password storage, credit card storage
• Operations/Office software: SaaS (google, gmail, slack, quip, dropbox…etc)

66. Library
Framework
https://www.facebook.com/kobeengineer/photos/a.1634720690097535.1073741828.1632027893700148/1697488120487458/?type=3

67. Boring
• boring
• MySQL PostgreSQL MongoDB
• iOS, Android native Web React Native
• Web Web framework Rails Django
• macroservice macro framework
• Server-Side Rendering SPA
• Isomorphic javascript
• overengineering monolith
• SOA SOA ( team10 )
• http://www.infoq.com/cn/articles/every-architect-should-study-conway-law

68. http://martinfowler.com/bliki/MicroservicePremium.html

69. Use Cloud Hosting
• 2015 startup
• PaaS: Heroku
• IaaS
• Amazon Web Services
• Google
• Microsoft Azure
• Linode or Digital Ocean

70. • Why?
• :
• :
continuous delivery
• TDD API

71. ?
• 100% coverage
• Unit Test
• GUI Happy Path

72. Test Pyramid
http://watirmelon.com/2012/01/31/introducing-the-software-testing-ice-cream-cone/
http://martinfowler.com/bliki/TestPyramid.html
developer
QA XD
salesforce ?

74. Why?
• low-level
debug
• high-level
debug
• view
• developer
QA

75. DHH Way
• 100% test coverage
• Code-to-test 1:2 1:3
• 1/3
• Active Record associations, validations, or scopes.
• ( Unit Test )
• Cucumber
• TDD (DHH 20% TDD)
• Model DB Fixtures
• Controller
• Views system/browser testing
https://signalvnoise.com/posts/3159-testing-like-the-tsa
http://david.heinemeierhansson.com/2014/test-induced-design-damage.html

76. Git
• 2015 ?
•
• Feature branch
• commit CI
• Code Review
• Release branch beta user (staging server)
• Production

77. CI 3-rd party

80. Code review Github
Pull Request

81. Git flowhttp://nvie.com/posts/a-successful-git-branching-model/

82. ‧master: production
‧develop: master
82

84. (1)
‧Feature branches
– bugs
– develop
– merge develop
– develop
( merge rebase)
84

87. (2)
‧Release branches
– release bugs
– develop
– merge master develop
87

88. (3)
‧Hotfix branches
– release master
– master
– merge master develop
88

91. pros and cons
• Git
• feature, release, hotfix
branches
• Open Source

92. Github flow
‧master stable/production
‧ master branch feature
branch
‧ pull request code review
‧ master
92
http://ihower.tw/blog/archives/7798

93. https://guides.github.com/introduction/flow/index.html

94. http://ihower.tw/blog/archives/7798
‧
( )
‧ CI ?
‧ Staging Server
?
‧ Github flow feature branch
CI staging server
‧ branch staging
branch CI branch
master
94

95. • Scrum ( iteration )
• release branch Git flow
• Kanban ( iteration )
• Github flow

96. Git
• Github flow Gitflow
• desktop/mobile software Gitflow
• Gitflow
• Web app: Github flow
https://ihower.tw/git/

97. Feature Toggle
•
• Feature branch ?
• ! UI !
• admin
production

98. • : Scrum Kanban
•
• Wireframe
•
• Git Github flow
git flow

99. 3.

100. https://twitter.com/jambay/status/652837690262446082
Shipping

101. • 2015 FTP ?
• Git Continuous Delivery
• Build Staging Production
• Application Development http://
capistranorb.com/ (Ruby)

105. Monitor
• Server
• Server
• Server
• Server Log

110. Slack LINE

111. Slack
• commit
• code review
• CI
•
•
•

113. Monitor
• Infrastructure&Application Metrics
• Server Status (HTTP error rate)
• Response Time
• Exception&Error rate
•

114. •
• Monitor Slack

115. 4.

116. •
• (Measure and Learn)
•
•

117. ?
• priority
• integrations
•
• tracking code
•
• Warn-Up
• User-facing metrics
• A/B Testing

119. AARRR
•
•
•
•
•

120. Acquisition
(signup)
• Owned Media
• Landing Page
• Copy Writing
• SEO
• Paid Media
• Facebook Ads
• Google Adwords
• Facebook fanspage
• EDM
• Earned Media
• Community Share
•

121. Activation
•
• On Boarding
•
•
•
• sandbox Basecamp project

123. Conversion Rate
https://keen.io/guides/conversion-analysis/

124. Conversion Funnel
https://keen.io/guides/intro-to-funnel-analysis/

125. Retention
• Active Users (DAU/WAU/MAU)
• Retention rate = /
•
• : Email
• Gamification Reputation System
• addiction trigger action
reward investment

126. Retention rate
https://keen.io/blog/47823687779/how-to-do-a-retention-
analysis/

127. 1. 2. 3.
• ( MVP PMF)
• (Retention rate)
• ( Growth)
• UV (Unique Visitor)
• Conversion Rate
• ( UX)
• ( ) or ( upsell)

128. • E-commerce
• SaaS
• Free Mobile App
• Media Site
• User-Generated Content
• Two-sided Marketplaces

129. • Landing Page
• Landing Page
signup !!
• Segment your customers
• Email marketing
• Customer Support
https://segment.com/academy/intro/navigating-the-sea-of-customer-data-tools/

135. • : Google Analytics
• : Funnel analytic
• Mixpanel
• Keen.IO
• : Heatmapping Customer Survey
http://firstround.com/review/the-tools-early-stage-startups-actually-need-to-understand-their-
customers/

140. Data-Driven Project
• ?
• ?
• ?

141. HEART Framework
http://www.dtelepathy.com/ux-metrics/
• Happiness: Net Promoter Score (NPS)
• How likely are you to recommend us to a friend?
• 0-6 : Detractors
• 7-8:Passives
• 9-10: Promoter
• Engagement: CTR Active Users
• Adoption:
• Retention: Churn rate
• Task Success: Profile

142. Event Data
• Event Data = Action + State + Time
• Action
• State User Device Item Record
Product Form
https://keen.io/guides/data-modeling-guide/

143. A/B Testing
• vs.
•
• randomness independence
• significance testing ( p-value)
•
• feature flag
• Big changes release: Facebook
• PR eg. Facebook crash app
http://mjtsai.com/blog/2016/01/07/facebook-tests-users-reaction-to-crashes/

146. • AARRR
•
•
•

147. • OLTP Clickstream, user events (
Mixpanel, GA)
• OLTP clickstream data
• why ? 1. scale 2. UI
•
• Data Science
Data Mining startup data insight

149. https://www.youtube.com/watch?v=cYwXkzPVhP0
Ask the Product Manager
play 0~1:XX and 3:00 ~

150. ?
• PM
code ?
• do the right thing do the
thing right ?
• ?
https://blog.alphacamp.co/2016/03/21/the-importance-of-project-manager/
https://blog.alphacamp.co/2014/12/17/good-product-manager/

151. -
http://kf013099.blogspot.tw/2015/11/blog-post.html
sprint failed
planning meeting
scrum sprint

152. Common Agile Practice Isn’t
for Startups
• Common Agile Practice is for Delivery
• Most Startups are About Discovery
• Keep the spirit of Agile, and discount the dogma
http://jpattonassociates.com/common-agile-isnt-for-startups/

153. 7 Agile Best Practices that
You Don’t Need to Follow
• TDD
• Pair Programming
• Emergent Design and Metaphor
• Daily Standups
• Collective Code Ownership
• Writing All Requirements as Stories
• Relying on a Product Owner
http://swreflections.blogspot.tw/2013/05/7-agile-best-practices-that-you-dont.html

154. •
•
• PM
( )
.... orz
• startup

155. • startup PM
• startup scope
•
• Metrics

156. • PM
• PM User Stories
App
http://blog.xdite.net/posts/2015/07/17/mckinsey-problem-solving-framework
(cont.)

157. • ? User Stories PM
• ?
?
• PM
http://blog.xdite.net/posts/2015/07/17/mckinsey-problem-solving-framework
(cont.)

158. • Why?
•
• priority
•
http://blog.xdite.net/posts/2015/07/17/mckinsey-problem-solving-framework
(cont.)

159. https://ihower.tw
•
• Lean Startup: MVP
• User Stories
• Quip Hackpad
•
• : Scrum Kanban
•
• Wireframe
•
• Git Github flow git flow
•
•
• Monitor Slack
•
• AARRR
•
•
•
• Startup

160. • Udacity Product Design
• Data-Driven Product
• http://shop.oreilly.com/product/0636920040149.do
• hello, startup
•
•
•
• Intro to Growth Hack
• http://courses.growthschool.com/