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Fred Johnson
C&W 2009, UC Davis
Session a3
6/19/09, 9:30 - 10:45 AM




                           Starting with

             Bad PowerPoint
1. Slideware creates poor slide-audience relationships.
2. Slideware creates good slide-audience relationships,
         if we defy the templates it provides.
3. Slideware can be used as a viable new media tool,
        if we understand it in terms of other
    visual storytelling tools like film and comics.
4. Maybe slideware should play a key role
       in your new media course.
by Peter Norvig
“Four score and seven years ago...”
“Four score and seven years ago...”
“...our fathers brought forth on this
continent a new nation, conceived in
Liberty, and dedicated to the
proposition that all men are created
equal...”
“...our fathers brought forth on this
                               continent a new nation, conceived in
                               Liberty, and dedicated to the
                               proposition that all men are created
                               equal...”
Image Swiped @ SethGodin.com
by Daniel Radosh
by Daniel Radosh
EPIC
FAIL
Slide Therapy 101




 Seth Godin   Edward Tufte
Slide Therapy 102




Garr Reynolds   Nancy Duarte
Image Swiped @ SethGodin.com
Ppt Made Me?
Relationship?
Relationship?
Sto
       Me       p
          ani
              ngl
        Clip      ess
             art!




Relationship?
Bullet Points
• Are not exactly the height of powerful visual
  communication, are they?
• Can you really listen to me AND write down my bullet
  points? Research says NO.
• We can process a visual stream of info and a verbal one, but
  not two verbal ones at the same time. (See John Sweller.)
• Plus, what is the relationship between an audience and a
  slide full of bullet points?
• What are audience members supposed to do with bullet
  point info?
• They’re supposed to write it down? Memorize it?
• This is what we want our students and audiences doing?
  Probably not...
Bullet Points
• Are not exactly the height of powerful visual
  communication, are they?
• Can you really listen to me AND write down my bullet
  points? Research says NO.
• We can process a visual stream of info and a verbal one, but
  not two verbal ones at the same time. (See John Sweller.)
• Plus, what is the relationship between an audience and a

Relationship?
  slide full of bullet points?
• What are audience members supposed to do with bullet
  point info?
• They’re supposed to write it down? Memorize it?
• This is what we want our students and audiences doing?
  Probably not...
Audience =




Relationship?
Bullet Points
• Are not exactly the height of powerful visual
  communication, are they?
• Can you really listen to me AND write down my bullet
  points? Research says NO.
• We can process a visual stream of info and a verbal one, but
  not two verbal ones at the same time. (See John Sweller.)
• Plus, what is the relationship between an audience and a

          Speaker?
  slide full of bullet points?
• What are audience members supposed to do with bullet
  point info?
• They’re supposed to write it down? Memorize it?
• This is what we want our students and audiences doing?
  Probably not...
Bullet Points
        • Are not exactly the height of powerful visual
          communication, are they?
        • Can you really listen to me AND write down my bullet
          points? Research says NO.
        • We can process a visual stream of info and a verbal one, but
          not two verbal ones at the same time. (See John Sweller.)
        • Plus, what is the relationship between an audience and a

                           Speaker?
          slide full of bullet points?
        • What are audience members supposed to do with bullet
          point info?
        • They’re supposed to write it down? Memorize it?
        • This is what we want our students and audiences doing?
          Probably not...
Image Swiped @ GreenPrompt.com
Images from EdwardTufte.com
“Talking about pollution in Houston? Instead of
giving me four bullet points of EPA data, why not
show me a photo of a bunch of dead birds, some
smog and even a diseased lung? Amazingly, it’s more
fun than doing it the old way. But it’s effective
communication.”                             -Seth Godin
Sto
                              Pol      p
                                  luti
                                       on!




“Talking about pollution in Houston? Instead of
giving me four bullet points of EPA data, why not
show me a photo of a bunch of dead birds, some
smog and even a diseased lung? Amazingly, it’s more
fun than doing it the old way. But it’s effective
communication.”                             -Seth Godin
by ndanger @Flickr




“Talking about pollution in Houston? Instead of
giving me four bullet points of EPA data, why not
show me a photo of a bunch of dead birds, some
smog and even a diseased lung? Amazingly, it’s more
fun than doing it the old way. But it’s effective
communication.”                             -Seth Godin
(from Garr Reynolds)
(from Garr
Reynolds)
Pollution in Houston
 Impact on Wildlife
by ndanger @Flickr




Pollution in Houston
 Impact on Wildlife
by ndanger @Flickr




Pollution in Houston
 Impact on Wildlife
from Garr Reynolds
+ Use Handouts
Next Step?
Next Step?
Next Step?
Sequence
 Roland Barthes
Roland Barthes




Floating Chain
 of Signifiers
      +
  Anchorage
   & Relay
A Floating Chain
of Signifieds       signifier/[to infinity]
                    Signifier/signified
                    Signifier/signified
                    Signifier/signified
                    Signifier/signified
                    Signifier/signified
                    Signifier/signified
                    Signifier/signified
                    Signifier/signified
                    Signifier/signified
                    Signifier/signified
                    Signifier/signified
                   signifier/[to infinity]
by Georgie Sharp @Flickr
by Georgie Sharp @Flickr



                           signifier/[to infinity]
                            Signifier/signified
                            Signifier/signified
                            Signifier/signified
                            Signifier/signified
                            Signifier/signified
                            Signifier/signified
                            Signifier/signified
                            Signifier/signified
                            Signifier/signified
                            Signifier/signified
                            Signifier/signified
                           signifier/[to infinity]
A Floating Chain
of Signifieds                    signifier/[to infinity]
                                 Signifier/signified
                                 Signifier/signified
                                 Signifier/signified
                                 Signifier/signified
                                 Signifier/signified
                                 Signifier/signified
                                 Signifier/signified
                                 Signifier/signified
                                 Signifier/signified
“...text is meant to fix the
                                 Signifier/signified
floating chain of signifieds in
                                 Signifier/signified
such a way to counter the
                                signifier/[to infinity]
terror of uncertain signs.”
by Georgie Sharp @Flickr




                           The Invisible Author
by Georgie Sharp @Flickr




                           The Invisible Author
Anchorage
  Words and Context
Relay




        by Brian Dunlay @Flickr
Relay via Design
by Nosromoo @Flickr
clouds by by taivasalla @Flickr
Evaporation
              Condensation




              Precipitation




     [The Water Cycle]
Sequence
 Kuleshov and Film
Clip from Fletcher Markle’s A Talk with Hithcock




                                        Hitchcock on the Power of
                                            Shot-Reverse Shot
The Kuleshov Effect




anticipation/revision
mise en scene
mise en scene
mise en scene
mise en scene
mise en scene
mise en scene
mise en scene
mise en scene
Anchorage
                    Relay


Kuleshov Effect




           Active Audience Through
              Active Sequencing
Note: Re-sequencing Images
Sequence
 McCloud and Comics
Scott McCloud




Sequential Art
   Closure
“Sequential Art”
                                                        “Closure”




all comics images from McCloud’s Understanding Comics
“Sequential Art”
                                                        “Closure”




all comics images from McCloud’s Understanding Comics
by ndanger @Flickr
Streetcar Named Desire




Drury Theatre, 2005
Relationship
 + Concept
+ Sequence
Application
Sequence and Visual Composition
1. Moment to Moment
Moment to
Moment 1
Moment to
Moment 2
Carolyn
                         Porco

                  Text

Speaking of the
  Cassini Probe
      to Saturn
Landing
on Titan
Landing
on Titan
Landing
on Titan
Landing
on Titan
Landing
on Titan
3. Subject to Subject
     within one
     scene or idea
Subject to
 Subject
  (Within One Idea)
From Wikimedia Commons




                         Realism is Experimental
From Wikimedia Commons




                                        <<--Not this way.


                         dbaltzer.com
                                                Realism is Experimental
From Wikimedia Commons




         This way.-->
                                 [                               ]


                                        <<--Not this way.


                         dbaltzer.com
                                                Realism is Experimental
5. Aspect to Aspect
    outside time, in one
    place, idea, or mood
Aspect to
 Aspect
Evaporation
Evaporation
              Condensation
Evaporation
              Condensation




              Precipitation
Evaporation
              Condensation




              Precipitation




     [The Water Cycle]
Evaporation
Evaporation




by skycaptaintwo @Flickr
Evaporation




by skycaptaintwo @Flickr   by Sir_Iwan @Flickr
Evaporation




by skycaptaintwo @Flickr   by Sir_Iwan @Flickr   by Slightlynorth @Flickr
Evaporation




by skycaptaintwo @Flickr   by Sir_Iwan @Flickr   by Slightlynorth @Flickr   by law_keven @Flickr
4. Scene to Scene
    across space
    and/or time
Scene to
  Scene
Across Space and Time
1945
MODERN   1945
MODERN   1945   PoMo
I’m
probably
 out of
 time...
...which is why I’ve put a bunch
of classroom suggestions on the
back of the handout, for your
consideration.
Summary:
1.   It’s bad.
2.   It’s good.
3.   It’s new media.
4.   It’s got great potential for teaching.




                       Relationship + Concept + Sequence
                   Roland Barthes: Anchorage and Relay
                                Film: The Kuleshov Effect
               Comics: Sequential Art, Closure, Transitions
END

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