This document provides guidance on developing a fundraising strategy for an organization. It recommends having multiple income streams from different sources, such as government grants, foundations, companies, individuals, events, and online donations. It stresses testing new fundraising ideas on a small scale before full implementation. Additionally, it emphasizes the importance of research, raising public profile, strategic investment, and incremental improvement over time to build a sustainable fundraising program.

1. STARTING TO FUNDRAISEJohn BaguleyCEOInternational Fundraising Consultancy

2. Fundraising is for everyone in your organisation

3. Sources of FundsGovernment.Grant-making organisations.Companies.Individuals.Trading + fees.Events.Internet.

4. A strategy based on a single income stream is always going to fail one day.

5. Year Chart

6. Year Chart - Individuals

7. Year Chart – Direct Mail

8. Staff or volunteers?

9. Test fundraising ideas on a small scale before rolling out.

10. A strategy based on incremental improvement is not going to meet ambitious plans.

11. Trust in Allah but tether your camel…LegaciesMajor giftsCommitted givingAppealsNew supporters

12. The Fundraising PyramidTradingEventsGovernmentFoundations etc.

13. Many people have become very rich…

14. Do not underestimate legacies

15. Fundraising events raise funds and public profile.Events raise funds, supporters and your public profile.

16. Strategic investment

17. Research is far more important than we realise.

18. If no one has heard of you no one is going to give to you…

19. “I saw the angel in the marble and carved until I set him free.”MICHELANGELO

20. QUESTIONS?

21. John Baguley www.ifc.tcTHANK YOU!