13. GENERATIONAL COHORTS Mobile. Internet. Email. 1981 - GEN Y Email. Internet. Phone. 1965 - 1980 GEN X Letter. Phone. Email 1946 - 1964 BOOMERS Letter 1925 - 1945 SILENTS Letter 1901 - 1924 SENIORS Media Preferred Age Cohort
Take advice on new fundraising ventures – talk through your strategy with an outsider… even a fundraising consultant!
Overall - fewer larger grants to larger charities. Think merger or joining in bids together,
Consider finances carefully re full-cost recovery. If not can you survive long-term? Tip - Do use pre-qualification questionnaires to ensure you have all the policies you should in place.
Brilliant for beneficiaries – check implications for you and review your structure, skill needs and attitudes!
Just another form of organisation? You will not receive tax concessions or be viewed as a charity by trusts etc but if you can market goods or services it may be right for you.
Can you really really pay it all back in time? If so it could be very useful.
In a recession: Free or cheap goods - Poster sites – transport - professional volunteers etc…
Legacy fundraising is simple – it is about repetition, repetition, repetition: Legacies are important to us, making a will is important to you – in every type of communication. Leaflets, time of year, pack, solicitors, advertising… If you come back as a whale you’ll be glad you supported Greenpeace…
In the US they start charities by contacting the rich, bringing them onto their boards, talking to the largest trusts and only later considering mass membership. Research, cultivating, asking – research, cultivate, ask! Lists from agencies but also keep an eye on local biz press. Prospecting for Gold will research your database.
Most organisations can make money from sponsored walks etc, art auctions, concerts… Ticketed events must appeal to the pubic not your supporters and be commercial – artists come free but watch expenses – break-even point half-full. Minimise and insure against risk (public liability insurance).. Amnesty ran rock concerts – David Bryne (talking heads), Sinead O’Conner etc.
Generations react differently to fundraising material etc. prepare for each generation. Many generational theories online…
Use your camera mobile to take a picture and click through to your website. All Pepsi bottles have QR codes. Look at www.mobile-barcodes.com Bullying UK use QR codes. http://www.mobile-barcodes.com/about-qr-codes / http://www.mobile-barcodes.com/qr-code-software/
Look 3-5 years in future and ask what activities do we wish to undertake and how much will that cost. Then look at how much you need to invest to get there – do not just add 5% to all your fundraising targets.
Free fundraising advice – every First Friday of the month. The Hub – Kings Cross, 34b York Way, London from 2.00 – 5.00. Also on Facebook: First Friday fundraisers – please join the group.
