The document summarizes the findings of a community design charrette held in Starkville, Mississippi in February/March 2011. It notes that the primary trade area population is expected to grow modestly by 2015 but is currently leaking $60.7 million in sales annually. Several recommendations are provided to better connect customers to downtown Starkville and capture more regional traffic, including launching an aggressive marketing strategy highlighting Starkville's successes. Key areas and districts are identified for potential development, along with infrastructure, civic, and branding strategies.

1. Starkville , Mississippi ARC COMMUNITY DESIGN CHARRETTE Final Presentation

3. Where are they from?

4. Percent Starkville by Business

5. Percent Mississippi State Student

6. The Trade Area Definition

16. Medical District Central Business District MSU 25 82 12 389 182 Future Bypass Development

17. Medical District Central Business District MSU 25 82 12 389 182 Future Bypass Development Negative “Commercial Strip” Image Typical “Commercial Strip”

18. Medical District Central Business District MSU 25 82 12 389 182 Future Bypass Development Future “Commercial Strip” Patterns and Image? Decline of Highway 12 Corridor?

19. Medical District Central Business District MSU 25 82 12 389 182 Or Mixed-Use Development Guided to Specific Areas? Future Bypass Development

20. Bypass Mixed-Use Medical District Central Business District MSU 25 82 12 389 182 Or Mixed-Use Development Guided to Specific Areas? Future Bypass Development

23. Design Guidelines

24. Primary Arterial Road Primary Arterial Road Bypass Mixed-Use

25. Bypass Mixed-Use Building Design and Orientation to Street Corners

26. Bypass Mixed-Use Pedestrian Places and Connections

27. Bypass Mixed-Use Sustainable Practices (Including storm water runoff practices)

28. Historic Resource Recommendations

29. Historic Resources in Starkville

30. Greensboro Street District Overstreet School District Nash Street District Potential Downtown District

35. Medical District Central Business District MSU 25 82 12 389 182 Gateways

36. Medical District Central Business District MSU 25 82 12 389 182 Gateways

37. Downtown Gateways University Drive Main Jackson Fellowship Cemetery Russell

43. Russell Highway 12

52. Proposed Police Facility Proposed Renovation and Expansion of City Hall Lafayette

57. Districts Medical District Central Business District MSU University Drive Main Jackson Fellowship Cemetery Russell

58. Districts Medical District MSU Central Business District University Drive Main Jackson Expanded Downtown Russell Boulevard Cotton District Fellowship Cemetery Russell

59. Districts – Expanded Downtown Medical District MSU Central Business District University Drive Main Jackson Expanded Downtown Fellowship Cemetery Russell

75. Public Art Opportunities Currently Planned Other Potential

83. Parking Opportunities Regions Bank – 58/Floor Additional Community Market Site – 100 Additional Courthouse Site – 70 Additional Potential Deck Jefferson Street Deck– 130/Floor Additional

88. Main Street

89. Main Street

90. Main Street

91. Main Street

93. Cotton District Medical District MSU Central Business District University Drive Main Jackson Expanded Downtown Cotton District Fellowship Cemetery Russell

94. Cotton District / MSU Catalyst

95. Russell Boulevard Medical District MSU Central Business District University Drive Main Jackson Expanded Downtown Russell Boulevard Cotton District Fellowship Cemetery Russell

96. Cotton Mills Catalyst

97. Highway 12 University Mill MSU Cotton District Fellowship Cemetery

98. Highway 12 University Mill MSU

99. Russell Highway 12 University MSU

100. Cotton District Fellowship Cemetery Spring

152. Thank you for your time and interest!