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INTRODUCTION
Started in October 1971.
Founding editor NARI HIRA.
Bollywood news and gossip magazine.
Monthly magazine.
Published in English and Hindi.
Parent publishing house MAGNA PUBLISHING Co. LTD.,
Mumbai
It also sponsors STARDUST AWARDS.
SCENARIO IN THE 70’S
Tough competition from magazines like Filmfare, Star & Style,
Picture Post, Film World and sorts.
But these magazines were basically PR magazine (especially
filmfare), with elaborate pictures of actresses like Waheeda
Rehman and Sadhana making sand castles at Juhu beach,
with no proper content for the readers to read.
Sold 25,000 copies in 3 days, with cover story Was Rajesh Khanna
Secretly Married?
Initially priced at Rs.2, while others were priced at Re.1
The first issue of Stardust magazine was published and a new era of
film journalism began: it was snarkier, more gossipy, more intrusive,
and a smash hit with readers.
1970S’ SUPERSTAR RAJESH KHANNA ADORNS THE COVER
OF THE FIRST STARDUST ISSUE (OCTOBER 1971)
FAMOUS EDITORS
Nari Hira, founding editor of Stardust Magazine in 1971. Now
the Owner of Magna Publications Co. Ltd, based in Mumbai.
The magazine became popular under the editorship of the
noted columnist, journalist and author, Shobhaa De after
1995.
The present editor of Stardust is Ram Kamal Mukherjee.
SISTER PUBLICATIONS
CONTENTS OF STARDUST MAGAZINE
Cover story
Neeta Natter
Wild encounter
Court martial
Scoop of the month
Blast from the past
Features
READERSHIP
TOP 10 MAGAZINES
ACCORDING TO THE IRS REPORT 2012 (ALL FIGURES IN ‘000)
Publication Periodicity 2012 Q3 2012 Q4
India Today W 1526 1480
General Knowledge Today M 1047 993
Readers digest M 1016 993
Competition Success Review M 703 670
Outlook W 474 451
Pratiyogita Darpan M 417 431
The Week W 424 414
Stardust M 420 406
Business Today F 406 403
Wisdom M 346 334
STARDUST INTERNATIONAL
STARDUST INTERNATIONAL
Stardust Magazine is an international online fashion art magazine.
Designed to inspire a younger generation.
Stardust features undiscovered local and international talent from
the worlds of fashion, art, music, photography, home, design, and
culture.
CONTROVERSIAL
MAGAZINE
COVERS
MAHESH AND POOJA BHATT, FEB’94
Bollywood director and
producer, Mahesh Bhatt kissing
his own daughter Pooja Bhatt
for the Stardust Feb’94 cover.
MAMATA KULKARNI, 1993
Mamata was arrested,
charged and fined Rs 15,000
for posing nude.
She called the protestors
“hypocrites” and said that
she had taken an
independent decision to
pose in a provocative way.
AAMIR KHAN, SEPT’05
It was quite a shock when, the then
editor of Stardust Sonali Jaffer, came
out with details of the illicit
relationship between Aamir Khan and
British journalist Jessica Hines.
The magazine has also published
some sensational pictures of this
makeshift couple's 'son', though
mother of the child insisted that her
son had 'no father'!
RANBIR-KATRINA HOLIDAY PICS
Stardust’s
exclusive photos
of the rumoured
couple Ranbir
Kapoor and
Katrina Kaif
holidaying in
Ibiza, Spain.
These pictures led
to a lot of
steaming gossips
in B-town.
THANK YOU


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Stardust magazine case study

  • 1.
  • 2. INTRODUCTION Started in October 1971. Founding editor NARI HIRA. Bollywood news and gossip magazine. Monthly magazine. Published in English and Hindi. Parent publishing house MAGNA PUBLISHING Co. LTD., Mumbai It also sponsors STARDUST AWARDS.
  • 3. SCENARIO IN THE 70’S Tough competition from magazines like Filmfare, Star & Style, Picture Post, Film World and sorts. But these magazines were basically PR magazine (especially filmfare), with elaborate pictures of actresses like Waheeda Rehman and Sadhana making sand castles at Juhu beach, with no proper content for the readers to read.
  • 4. Sold 25,000 copies in 3 days, with cover story Was Rajesh Khanna Secretly Married? Initially priced at Rs.2, while others were priced at Re.1 The first issue of Stardust magazine was published and a new era of film journalism began: it was snarkier, more gossipy, more intrusive, and a smash hit with readers.
  • 5. 1970S’ SUPERSTAR RAJESH KHANNA ADORNS THE COVER OF THE FIRST STARDUST ISSUE (OCTOBER 1971)
  • 6. FAMOUS EDITORS Nari Hira, founding editor of Stardust Magazine in 1971. Now the Owner of Magna Publications Co. Ltd, based in Mumbai. The magazine became popular under the editorship of the noted columnist, journalist and author, Shobhaa De after 1995. The present editor of Stardust is Ram Kamal Mukherjee.
  • 8. CONTENTS OF STARDUST MAGAZINE Cover story Neeta Natter Wild encounter Court martial Scoop of the month Blast from the past Features
  • 9. READERSHIP TOP 10 MAGAZINES ACCORDING TO THE IRS REPORT 2012 (ALL FIGURES IN ‘000) Publication Periodicity 2012 Q3 2012 Q4 India Today W 1526 1480 General Knowledge Today M 1047 993 Readers digest M 1016 993 Competition Success Review M 703 670 Outlook W 474 451 Pratiyogita Darpan M 417 431 The Week W 424 414 Stardust M 420 406 Business Today F 406 403 Wisdom M 346 334
  • 11. STARDUST INTERNATIONAL Stardust Magazine is an international online fashion art magazine. Designed to inspire a younger generation. Stardust features undiscovered local and international talent from the worlds of fashion, art, music, photography, home, design, and culture.
  • 13. MAHESH AND POOJA BHATT, FEB’94 Bollywood director and producer, Mahesh Bhatt kissing his own daughter Pooja Bhatt for the Stardust Feb’94 cover.
  • 14. MAMATA KULKARNI, 1993 Mamata was arrested, charged and fined Rs 15,000 for posing nude. She called the protestors “hypocrites” and said that she had taken an independent decision to pose in a provocative way.
  • 15. AAMIR KHAN, SEPT’05 It was quite a shock when, the then editor of Stardust Sonali Jaffer, came out with details of the illicit relationship between Aamir Khan and British journalist Jessica Hines. The magazine has also published some sensational pictures of this makeshift couple's 'son', though mother of the child insisted that her son had 'no father'!
  • 16. RANBIR-KATRINA HOLIDAY PICS Stardust’s exclusive photos of the rumoured couple Ranbir Kapoor and Katrina Kaif holidaying in Ibiza, Spain. These pictures led to a lot of steaming gossips in B-town.