The document discusses techniques used in album cover design to promote the artist. Placing the artist as the main focus of the cover with their face highlighted attracts buyers and promotes their image. The artist's name is also often featured prominently as a header to attract buyers already familiar with high-profile artists. Other promotional materials like posters and TV ads also mainly feature the artist and their name to push the star image using similar techniques as album covers.

2. The artist
Making the artist the main
focus of the cover promotes
their image to the viewer, and
highlights their face as a
selling point.

3. Name
To promote themselves, artist
often highlight their name as a
header of their album. This
also attracts the buyer if they
are already a high-profile
artist as this is one of the first
things they will see.

4. Promotion
Various other forms of promotion of the ‘star
image’ are used, such as posters and TV
adverts. Most of which use the same techniques
as those of the artist CD/Digipak, showing the
star and their name as a main focus.