The document discusses ways to improve the customer experience and sales at various retail stores through better lighting, displays, themes, and customer services. It notes that some stores have poor or insufficient lighting that is not inviting to customers. It provides suggestions like using smells, costumes, and interactive displays to create immersive experiences that appeal to more than just sight. Customer service is also addressed, recommending friendlier staff.

1. Due to legal regulations photographs are limited inside shopping malls.

2. There where dark zones
The illumination was cold
and insufficient

3. The illumination was insufficient and an
not inviting white.

4. This store sales watches… but you
This store sales shoes. But this is not probably have to guess. Even the brand
the product you see at first sight is difficult to see

5. This store sales kitchen stuff.
Probably Halloween is not a sale driver. In fact, I asked the saleswoman about the impact and she told
me that it had no effect at all.
Moreover it would be an opportunity to use other senses like smell of recently backed food. I would
also recommend the saleswoman to use aprons to make the customers feel as if they where kids again
and their mother is cooking. The whole store could be customized as if it was a kitchen. Maybe the
saleswoman should be an elder person.

6. This store sales music CDs, movies DVDs, Bluerays, and books.
As you can see in this photo the poor illumination is not inviting. Also the shop window is very crowded with small CDs.
Instead they could use bigger artist or album posters .
The personnel is not friendly at all.
Another thing that would be nice is to have an island to hear music before purchasing. You can have 10 seconds of each song
recorded in an MP3 with headphones.
Another opportunity would be to have a few tables with a coffe service so you can have a coffee while you thumb trough the
future book you will purchase.