Discover the top ten tips for effectively managing stakeholders for Agile development efforts, including how to identify and manage stakeholders & communications.

1. MANAGING
STAKEHOLDERS
IN AGILE
10 TIPS FOR SCRUM SUCCESS

2. AGILE FOCUSES ON
FREQUENT STAKEHOLDER
ENGAGEMENT
THROUGHOUT THE
DEVELOPMENT LIFECYCLE
3

3. 1 2 3 4 5
6 7 8 9 10
10 TIPS FOR
MANAGING
STAKEHOLDERS IN
AGILE
4

4. 5
1.
STAKEHOLDER
MANAGEMENT IS
THE RESPONSIBILITY
OF THE PRODUCT
OWNER

5. 1.
WHILE MANY ENGAGEMENT
PRINCIPLES APPLY TO BOTH AGILE &
PREDICTIVE EFFORTS, IT IS NOT THE
SCRUM MASTER WHO IS ON POINT—
IT IS THE PRODUCT OWNER
CLICK TO LEARN MORE ABOUT
HOW TO IDENTIFY YOUR STAKEHOLDERS

6. 7
SCRUM MASTERS
SHOULD FOCUS ON
SUPPORTING &
MENTORING
PRODUCT OWNERS
IN EFFECTIVE
STAKEHOLDER
ENGAGEMENT
1.

7. 8
2.
PARTNER WITH YOUR
KEY STAKEHOLDERS
TO PRIOTIZE
DEVELOPMENT

8. 2.
THE SPRINT BACKLOG SHOULD BE
PRIORITIZED BASED ON THE VALUE
STAKEHOLDERS CAN EXPECT FROM
THE DEVELOPMENT

9. 10
IF STAKEHOLDERS
HAVE COMPETING
NEEDS,THE
PRODUCT OWNER
SHOULD WORK TO
REACH AGREEMENTS
WITH ALL ON
PRIORITIES
2.

10. 11
3.
UNDERSTAND YOUR
STAKEHOLDERS’
REQUESTS—AND
THEIR PRIORITIES

11. 3.
CLEARLY UNDERSTAND ALL
REQUESTS, INCLUDING THE
UNDERLYING BUSINESS PRIORITIES
CLICK TO LEARN MORE ABOUT
EFFECTIVE COMMUNICATION

12. 4.
REMEMBER THAT
NOT ALL
STAKEHOLDERS
HOLD EQUAL
WEIGHT

13. 4.
SOME STAKEHOLDERS SHOULD
HAVE MORE INFLUENCE ON
DEVELOPMENT DECISIONS THAN
OTHERS

14. 15
WHILE ALL REQUESTS
CAN BE ADDED TO
THE PRODUCT
BACKLOG, NOT ALL
ITEMS SHOULD MAKE
IT TO DEVELOPMENT
4.

15. 5.
MAKE
DEVELOPMENT
TRANSPARENT TO
STAKEHOLDERS AS
SOON AS POSSIBLE

16. 5.
WHILE IT CAN BE NERVE-WRACKING
TO SHOW DEVELOPMENT BEFORE IT
IS COMPLETE, GET FEEDBACK FROM
STAKEHOLDERS ASAP

17. 18
THIS ALLOWS YOU TO
REMAIN AGILE AND
INCORPORATE
CHANGES YOUR
STAKEHOLDERS MAY
REQUEST
5.

18. 6.
CONFIRM
ASSUMPTIONS WITH
YOUR
STAKEHOLDERS

19. 6.
A GOOD AGILE TEAM IS AWARE OF
ITS ASSUMPTIONS—AND RUNS THEM
BY STAKEHOLDERS TO CONFIRM
THEM.

20. 7.
DON’T RUN
ALLSTAKEHOLDER
COMMUNICATION
THROUGH THE
PRODUCT OWNER

21. 7.
WHILE IT CAN BE NERVE-WRACKING
TO SHOW DEVELOPMENT BEFORE IT
IS COMPLETE, GET FEEDBACK FROM
STAKEHOLDERS ASAP

22. 23
THIS ALLOWS YOU TO
REMAIN AGILE AND
INCORPORATE
CHANGES YOUR
STAKEHOLDERS MAY
REQUEST
7.

23. 24
8.
INCLUDE KEY
STAKEHOLDERS IN
SCRUM
CEREMONIES

24. 8.
INCLUDING KEY STAKEHOLDERS IN
CEREMONIES SUCH AS THE SPRINT
PLANNING & THE SPRINT
RETROSPECTIVE KEEPS EVERYONE
ON THE SAME PAGE

25. 26
IT ALSO HELPS YOU
IDENTIFY AREAS OF
CONTINUOUS
IMPROVEMENT THAT
BENEFIT YOUR
STAKEHOLDERS
8.

26. 9.
LEVERAGE
STAKEHOLDERS TO
COMMUNICATE TO
END USERS

27. 9.
OFTEN YOUR KEY STAKEHOLDERS
ARE THE BEST PEOPLE TO PLAN AND
DELIVER COMMUNICATIONS TO
YOUR END USERS

28. 29
CLICK TO DOWNLOAD THE
LAST COMMUNICATION PLAN
TEMPLATE YOU’LL EVER NEED
START NOW:
9.

29. 10.
CONSIDER
WORKING WITH A
CHANGE MANAGER

30. 10.
A CHANGE MANAGER CAN HELP
YOU ASSESS YOUR STAKEHOLDERS
AND DEVELOP PLANS TO ENGAGE
THEM

31. 32
STUDIO.CHANGE
OFFERS CONSULTING
& COACHING FOR
COMPANIES
MANAGING
TRANSFORMATION
EFFORTS
10.