Stable isotope labeled organic molecules have various applications in the pharmaceutical industry. Deuterium was discovered in 1932 and is used to study reaction mechanisms through kinetic isotope effects. Replacing hydrogen with deuterium in drug molecules can alter their metabolism and pharmacokinetics, potentially improving properties. Stable isotopes are also used as reference standards in mass spectrometry to improve quantification of drugs and metabolites. The global market for stable isotope labeled compounds was estimated at $220 million in 2013, with the pharmaceutical industry as the largest segment due to increasing clinical trials and quantification techniques. Challenges include high costs, but availability of resources in countries like India may allow for lower costs.