Strategic Management has been changed over the years in terms of its scope and
application. With the rise of intense business competition, companies adopt various strategies for overshadowing their competitor(s). In the contemporary business world, evaluating and understanding competitors' business is thus a key challenge for business firms. With this motivation, this report is intended to explore the business strategies Jamuna Bank Ltd. follows to accomplish its mission and gain competitive advantages over competitors. The study reveals some useful findings: first, the applicability of CORE as an analytical framework of strategic analysis; second, the overall context of the industry; third and most importantly, performance indicators of the Bank.
Banglalink as a novice cellular company has improved its condition within a very short time. The marketing plan of the company has proven right for the organization because it’s spreading its business gradually. But still it’s not the biggest cellular company in the country. GP is the leader in the market and Banglalink has got lot of aspect to improve the situation. So to be the market leader Banglalink must be very careful in the field of marketing plan and the success of the company is a matter of subject that how they are implementing the plan. As a result the Business Development and Customer Retention Policies implementation consumers’ behavior towards Banglalink is very positive and their satisfaction level is very high. The consumers of sim connection are preferred The Banglalink most. The consumers believe that Banglalink provides high quality product, but the call rate, connection rate are not so high. Consumers are mainly got information from television ads. So, at the end we can conclude that Banglalink is one of the finest companies in Bangladesh. They provide high quality of product and consumers are satisfied with Banglalink’s products they bought, especially postpaid sim connection. Consumers are satisfied by Banglalink sim category.
Banglalink as a novice cellular company has improved its condition within a very short time. The marketing plan of the company has proven right for the organization because it’s spreading its business gradually. But still it’s not the biggest cellular company in the country. GP is the leader in the market and Banglalink has got lot of aspect to improve the situation. So to be the market leader Banglalink must be very careful in the field of marketing plan and the success of the company is a matter of subject that how they are implementing the plan. As a result the Business Development and Customer Retention Policies implementation consumers’ behavior towards Banglalink is very positive and their satisfaction level is very high. The consumers of sim connection are preferred The Banglalink most. The consumers believe that Banglalink provides high quality product, but the call rate, connection rate are not so high. Consumers are mainly got information from television ads. So, at the end we can conclude that Banglalink is one of the finest companies in Bangladesh. They provide high quality of product and consumers are satisfied with Banglalink’s products they bought, especially postpaid sim connection. Consumers are satisfied by Banglalink sim category.
A study on the customer preference and perceptions on Big Bazaar NitinJames
This study is undertaken to analyse the factors effecting customers purchasing decisions with reference to Big Bazaar. This study focuses on various promotional strategies adopted by them and how they take they take the competitive advantage of being organised. Customer satisfaction is one of the most important part of a retail business, this study focuses on customer satisfaction on the products supplied by big bazaar.
We have made a presentation slide and our topic was Shwopno , a brand of ACI logistics . And we achieve a good marks in our presentation. Have a look of our slide and i hope it will help you also .. Thanks
General Banking Activities & Financial Performance of Agrani Bank LimitedEmran Hosain
This report has been prepared as a part of the internship program, which is an integral part of the BBA Program .Under this program a student has to take a total of 8 semesters. A student has to take a 3-month internship program to an organization. The report on “A study on General Banking Activities & Financial Performance of Agrani Bank Limited” has been prepare to fulfill an essential requirement .
Promotion is considered as one of the means used in order to spread and to increase the market share of the organization by increasing its competition against similar organizations in the market. Competition increased in the banking sector which makes it imperative for the banks to improve their promotion strategies with the strengthening of the competition. In the era of fierce competitive financial markets and the fastest growth of banking sector and other financial institutions, it is very tremendous task for banks to meet the demands of customers and to apply marketing techniques and strategies to attract, grow and retain customers and increase their volume of deposits.
Banking industry in Bangladesh up to now is leading the financial system. All of the
banks in Bangladesh are introducing new and new products to meet the dimensional
demands of customers. But only adoption of new products is not sufficient.
Customers should get the proper information about the products. For this Banks are
now emphasizing on proper marketing strategy. And of course in this aspect they are
applying different promotion mix. The aim of this study is to analyze the promotion mix to attract customers and to achieve the competitive advantage and their relationship as well as their impact on bank marketing performance of Jamuna Bank Limited.
The important findings help gather knowledge and understanding about the scenario of promotion mix and highlight elements that mostly influence the marketing of banking product and service. The contribution made by the study is to make clear understanding about the concept of marketing communication mix tools that will help managers to properly construct and design promotion program for marketing banking products and service with affordable price to satisfy their needs more effectively and efficiently through dynamic and innovative promotion strategies.
A study on the customer preference and perceptions on Big Bazaar NitinJames
This study is undertaken to analyse the factors effecting customers purchasing decisions with reference to Big Bazaar. This study focuses on various promotional strategies adopted by them and how they take they take the competitive advantage of being organised. Customer satisfaction is one of the most important part of a retail business, this study focuses on customer satisfaction on the products supplied by big bazaar.
We have made a presentation slide and our topic was Shwopno , a brand of ACI logistics . And we achieve a good marks in our presentation. Have a look of our slide and i hope it will help you also .. Thanks
General Banking Activities & Financial Performance of Agrani Bank LimitedEmran Hosain
This report has been prepared as a part of the internship program, which is an integral part of the BBA Program .Under this program a student has to take a total of 8 semesters. A student has to take a 3-month internship program to an organization. The report on “A study on General Banking Activities & Financial Performance of Agrani Bank Limited” has been prepare to fulfill an essential requirement .
Promotion is considered as one of the means used in order to spread and to increase the market share of the organization by increasing its competition against similar organizations in the market. Competition increased in the banking sector which makes it imperative for the banks to improve their promotion strategies with the strengthening of the competition. In the era of fierce competitive financial markets and the fastest growth of banking sector and other financial institutions, it is very tremendous task for banks to meet the demands of customers and to apply marketing techniques and strategies to attract, grow and retain customers and increase their volume of deposits.
Banking industry in Bangladesh up to now is leading the financial system. All of the
banks in Bangladesh are introducing new and new products to meet the dimensional
demands of customers. But only adoption of new products is not sufficient.
Customers should get the proper information about the products. For this Banks are
now emphasizing on proper marketing strategy. And of course in this aspect they are
applying different promotion mix. The aim of this study is to analyze the promotion mix to attract customers and to achieve the competitive advantage and their relationship as well as their impact on bank marketing performance of Jamuna Bank Limited.
The important findings help gather knowledge and understanding about the scenario of promotion mix and highlight elements that mostly influence the marketing of banking product and service. The contribution made by the study is to make clear understanding about the concept of marketing communication mix tools that will help managers to properly construct and design promotion program for marketing banking products and service with affordable price to satisfy their needs more effectively and efficiently through dynamic and innovative promotion strategies.
the slide shows the brand establishment of social islami bank how they promote their brand how they market their brand and how they establish their brand..
Building Character Knowledge for Panin Bank Personal Banker Southeast Sulawes...theijes
This research was conducted by qualitative analysis method using Miles and Huberman method. The problems raised were (1) How the efforts to build character knowledge for Panin Bank Personal Banker (PB) Southeast Sulawesi Area mainly the knowledge on the products to collect the community funding and service; (2) How the character knowledge built for Personal banker (PB) can be a strategic knowledge for Panin Bank Southeast Sulawesi Area. The results were that building the knowledge would not be sufficient without completing by building the strong character for Personal Banker, the character which should be set were excellence, professionalism and ethics which these three character indicators could reflect the knowledge as the behavior in daily works for a Personal Banker. This character Knowledge can be applied in a strategic knowledge consisting of 6 (six) components, namely unique, pragmatic or useful, generating value, difficult to imitate or substitute, dynamic and based on intense learning process.
YES BANK, one of the new generation private sector banks, was set up in India after reforms were introduced in the banking sector in the 1990s. Yes Bank entered the market in late 2004 when the banking space in India was already overcrowded with a number of public sector banks, private sector banks
Sales & Relationship Managment for BankersAtul Prakash
Customer Responsiveness is going to the the key driver for growth in the sector of banking going forward. Our program on Sales & Relationship Management for Bankers has been designed by using our experience in dealing with retail as well as large corporate clients. This program will not only help in improving the customer responsiveness but will go long way in improving productivity and efficiency of customer facing bankers.
1. Please detail your efforts to extend banking products and services to wider parts of the community.
2. Banks face many challenges – new regulations, more competition, slowing growth in some markets. Please describe your strategy for keeping your bank’s returns high?
3. Why you choose Banking Career?
4. Loan against Share. Should Banking Industry Promote or Not?
5. What particular actions provided your bank with significant success or market advantage over the past 12-15 months?
Small Business Banking Segment StrategyCalvin Turner
Most banks believe they are committed to servicing Small Business customers. They develop products and services for this segment; they invest considerable amounts of time and money trying to improve their Small Business Bankers’ business development (i.e., sales) skills; and some may even create a line of business within the bank entitled “Business Banking” or “Small Business Banking.” But most of these efforts fail to produce the desired growth objectives because banks don’t really understand the needs of the small business customer
China is one of the largest country in Asia in terms of area and population. China’s economy has undergone massive transition where the central planning system has given way to a state-led market mechanism since economic reforms began in 1978. Unlike the endogenous emergence of market mechanism as demonstrated by Western experience, China’s embrace of market mechanism was initiated by the government as an effort to tackle the domestic rising tension in the 1980s. Although the state-owned dominated the social production in the early post-reform era, various ownership are allowed and encouraged to participate in social economic activities after state-owned enterprise (SOEs) reforms. This institutional change has brought the decades-long rapid growth as new socio-economic changes triggered by economic reforms have been continuously well reflected by the institutional evolutions. New institutional arrangement after reforms has provided sufficient support to nurture the emerging industrialization, and sustain the technology upgrading and regional production network building.
The consumer decision-making process consists of five steps, which are need recognition, information search, evaluations of alternatives, purchase and post-purchase behavior. These steps can be a guide for marketers to understand and communicate effectively to consumers. One note is that consumers do not always move in the exact order through the process; it can depend on the type of product, the buying stage of the consumer and even financial status.
TUSUKA GROUP Established in 1995. Tusuka is in garment business since 1997, started as a buying house named "texel" focusing only the woven market. With the vision of specialized denim/jeans making, in 2001 Tusuka started its venture as jeans manufacturer with only 2 sewing lines and a small laundry to take the opportunity of globally growing demand of denim garment. After a year management found the necessity of a large world class in house laundry section to fulfill the vision. So from 2003 management started to expended the laundry and new sewing lines in its compound. Now Tusuka has the washing capacity of 45000pcs per day, with total 34 sewing lines specialized in denim garment making. The company is dedicated to excellence in merchandising, product development, production and logistics. They have earned a reputation throughout the global apparel industry as one of the foremost factories in Bangladesh for our commitment to quality, timely delivery and total value. Through their extensive sourcing network, they have the ability to effectively procure the best materials. Their customers rely on them to deliver the best quality products and superb service which enables them to successfully compete in the emerging market place. Tusuka has a wide range of product development capabilities. They utilize progressive tools such as CAD-CAM to meet specific price points and achieve quality. Their management team has an extensive understanding of the needs of companies in the West as well as production capabilities of firms in the East, making overseas sourcing easier.
This report is an individual assignment as a part of FIN 501course under the MBA curriculum of IUBAT. The primary objective of this report is to analyze the financial statement of two prosperous ceramics companies in Bangladesh, respectively “RAK Ceramics” and “Shinepukur Ceramics”
The purpose of this report is to measure their financial performance to decide which company is most beneficial to invest.
In this report we have the following ratios:
´ Quick Ratio
´ Average settlement period for trade receivable
´ Average settlement period for trade payable
´ Return on Capital Employed (ROCE)
´ Earnings Per Share
Impact of Pharmacy Business on Income, Expenditure, Consumption Saving, and I...MD. SAIDUR RAHMAN SAID
A business also known as enterprise or a firm is an organization involves in the trade of goods, services, or both to consumers. There are different types of business, operated in our country, such as sole proprietorship business, partnership business and corporation etc. Among them pharmacy business is operated in our country as a sole proprietorship business. A pharmacy is retail stored that sales medicine items.
1.1 Objectives of the study:
• The specific objectives of the study listed in the below:
1. To examine the socio-economic condition of Pharmacy business at Konabari market, Gazipur, 2016.
2. To identify the economic position of Pharmacy businessman at Konabari market, Gazipur, 2016.
3. To evaluate the Pharmacy business problems and suggestions to overcome the problem.
If the question is asked “What is Love Canal? Why is it important?” the answer could be simply put, it is an incomplete canal, or just a trench, built in western New York state in the 1890s. From the 1930s through the 1950s, it was used as a chemical waste dump. The surrounding land was then sold and used for residential purposes, and soon people began complaining about strange odours and possible health problems. Since the late 1970s, many studies have been done to ascertain whether any health problems can be traced to the waste dumped into LoveCanal.
It is significant because it was the first case concerning hazardous waste disposal and its possible health effects that received major national attention. The information in this site is drawn primarily from two publications: Monitoring the Community for Exposure and Disease, a report to the Agency for Toxic Substances and Disease Registry (Nicholas Ashford, Principal Investigator, and Linda Schierow, Project Manager, Centre for Technology, Policy and Industrial Development, 1991) and Love Canal: Science, Politics, and People (Adeline Gordon Levine, Toronto: D.C. Heath, 1982). Other information is drawn from materials listed in the other Love Canal Resources sections.
The Love Canal neighbourhood is located in the city of Niagara Falls, in western New York State. It officially covers 36 square blocks in the south-eastern corner of the city. Two bodies of water define the northern and southern boundaries of the neighbourhood Bergholtz Creek to the north and the Niagara River one-quarter mile to the south. Open fields are to the east, and the western border is 92nd Street. The canal itself is enclosed by 97th, 99th, Colvin and Frontier Streets.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
2. INSTRUCTED BY
LECTURER, IUBAT
Presented By
IUBAT – Friends Cafe
2
Rabeya Akter Pinky 16104008
Nazmun Nahar Rumi 16104007
MD. Saidur Rahman Said 16204006
MD. Yanus Miah 13304033
MGT 504 - Strategic Management
3. Strategic Management of
3
1. Company Overview
2. Core values
3. Company vision/mission analysis
4. Environment analysis
5. Selection of strategies
6. Implement strategies: Management issues
7. Implement strategies: Marketing
8. Recommendation
4. Jamuna Bank Ltd.
4
Jamuna Bank Limited (JBL) is a private commercial bank of
Bangladesh established on 3rd June 2001.
The Bank started its operation by a group of successful local
entrepreneurs conceiving an idea of creating a model banking
institution with different outlook to offer the valued customers,
a comprehensive range of financial services and innovative
products for sustainable mutual growth and prosperity.
The Bank is being managed and operated by a group of highly
educated and professional team with diversified experience in
finance and banking who constantly focuses on understanding
and anticipating customers' needs.
7. Step 1: Develop Vision & Mission
Statement7
VISION STATEMENT
To become a leading banking institution and to play a significant role in
the development of the country.
MISSION STATEMENT
The Bank is committed to satisfy diverse needs of its customers
through an array of products at a competitive price by using
appropriate technology and providing timely service so that a
sustainable growth, reasonable return and contribution to the
development of the country can be ensured with a motivated and
professional workforce.
8. Step 2: Environment Analysis: External Environment
8
•The company has been able to adhere to the policies
given by government to make sure that the company
will be able to conduct business operations
successfully and effectively.
1. Political
Aspects
•Being the one of the largest and competitive industry
in terms of banking and finance, Jamuna Bank Ltd., is
said to have a stable and successful economic
stability.
2. Economic
Aspect
•JAMUNA BANK LTD. tries harder to make sure that
each society is given equal chances to take advantage
of the resources given by the organization.
3. Social
Aspect
•JAMUNA BANK LTD. adopts different IT/IS systems
and used internet to reach their customer all over the
world and to know the latest trends in the global
business.
4. Technological
Aspect
9. 9
Industry Environment:
Porters Five Forces Model:
1. Bargaining power of Customer:
Buyer information availability (HIGH)
Buyer price sensitivity (HIGH)
Availability of existing substitutes products (HIGH)
2. Bargaining power of Supplier
Bank capital supplier (Low)
Credit Card supplier (Medium)
Internal Environment
10. 10
3. Threats of new entrants
Many financial even non-financial organizations can easily entry to bank
industry; they can also integrate with other organizations. The switching cost
of this behavior become smaller than before and the advantage is larger than
before also.
4. Threats of substitute product
Real-time money transfer, real-time payment, currency exchange and
insurance, they through Internet provide a high quality but low service charge
service. Customer will due to convenience, low cost and high efficiency
change the service to other organization.
5. The intensity of competitive rivalry
Competition between banks become violent and the maturity of financial
market in the country is very high, so the competitiveness force bank to find
other profit continuously.
Internal Environment
11. Competitive advantage
11
• Jamuna Bank Ltd. has already created a brand image in
the customers mind and that makes them different among
others.
Differentiation and
sustaining the brand
image
• Since their inception, they believe to ensure the quality
services over there. It made them quality leader in
Banking industry.
Quality leadership
• JBL plays in the market with a many numbers of branches
therefore the brand value and service quality of JBL allow
JBL to run flourishing business so far.
In terms of expansion of
branches and area
coverage
• JBL net is one of the unique features of JBL where
customers can get real- time account information by using
it anytime and anywhere.
In terms of products
and services
12. Step 3: Establish Long-term objectives
To establish relationship banking and
improve service through development of
strategies marketing plan
To remain one of the best banks in
Bangladesh in terms of profitability and
assets quality
To maintain adequate control systems and
transparency in procedure.
To develop and retain a quality work force
through an effective Human Resources
Management Systems
To ensure an adequate rate of return on
investment
To keep risk position at an acceptable range
To maintain adequate liquidity to meet
maturing obligation and commitments
To ensure optimum utilization of all
available resources
To introduced fully automated systems
through integration of information
technology
12
13. Step 4: Generate, Evaluate and Select
Strategies
Manage and operate the bank in the most
efficient manner to enhance financial
performance and to control cost of fund.
Strive for customer satisfaction through
quality control and delivery of timely
service
Review and update policies, procedures and
practices to enhance the ability to extend
better service to customers.
Train and develop all employees and
provide them adequate resources so that
customers’ needs can be reasonably
addressed.
Diversify portfolio both in the retail and
wholesale market.
Promote organizational effectiveness by
openly communicating company plans,
policies, practices and procedures to
employees in a timely fashion.
Cultivate a working environment that
fosters positive motivation for improved
performance.
Identify customer's credit and other
banking related needs and monitor their
perception towards our performance in
meeting those requirements.
Increase direct contact with customers in
order to cultivate a closer relationship
between the bank and the customer.
13
14. Step 5: Implement Strategies- Management
Issues
14
To achieve constant growth in business JBL is persuading a
“managing for growth” strategy.
Their “strategic human resource management” strategy
involves developing comprehensive values among their
employees.
The “strategic management” initiative was launched to
ensure competitive advantage from each business unit.
The intensity of strategy formulation is primarily focused on
Private Banking, Personal Financial Services, Commercial
Banking and Corporate and Investment Banking.
15. Step 6: Implement Strategies- Marketing
Strategy
15
Marketing Communication mix of Jamuna Bank Ltd
In the TV news, Jamuna Bank sponsors for reminding the customers.
They acts on a variety of promotional elements to progress their products
and services through intermediaries directly to the customers.
They think that Personal Selling is effective in creating brand image,
conveying information, creating awareness and can generate a behavioral
response.
In the newspapers, Jamuna Bank gives ads for their social marketing
activities. Like, AIDS, Drug Addiction, to help poor children, to save the
ACID victim etc.
16. 16
Development of Promotion Strategy of Jamuna
Bank Ltd.
Setting communication objectives.
Deciding the role of each of the components that make up the promotion
program.
Determining the promotion budget.
Selecting the strategy for each promotion component.
Integrating and implementing the promotion component strategies.
Evaluating the effectiveness of the integrated promotion strategies.
Marketing Strategy
17. 17
Promotional activities of Jamuna Bank Ltd. through CSR
Healthcare service.
Scholarship program for brilliant poor student.
Education Promotion Scheme (Interest free loan).
Helping people affected by natural calamities.
Helping people in slum areas.
Donation to educational institutions to setup computer lab.
By doing these kinds of program, Jamuna Bank remind people to
come and join with them.
Marketing Strategy
18. Recommendations
18
They are more concerned with corporate customer group. In addition to that, they
can also give some special service and facilities to other customer groups as well.
They should put special attention to reduce the coordination gap between front
and back office.
Many banks are earning revenue from the loan sector and they have number of
loan categories (like- any purpose load is providing by Prime Bank). JBL can also
introduce different types of loan facilities for their customers.
They can plan further move to gain competitive advantage over the rivals . For
example- lowering or changing interest rates in their services, improving features,
implementing innovations in the service etc.
Successful advertising involves products or services positively known by that
section of the public most likely to purchase them. Therefore, Jamuna Bank
should perform more advertisement.
19. Conclusion
19
It goes without saying that JBL has got a simplified and slow expansion strategy in
Dhaka as well as in Bangladesh.
The main reason behind such strategy is to ensure quality service to the customers
and to maintain their brand image.
The overall expansion strategy has been improved since its commencement and it is
growing day by day.
So we can understand the presence of JBL is Bangladesh would be long term
orientated and they would serve the Bangladeshi people more extensively.
20. Do you have any question ?
20
Thank you for your kind attention