1) The document introduces an in-game monetization platform called IGA Works that incentivizes users to engage with ads in mobile games. 2) As of November 2011, IGA Works had partnerships with 21 mobile game developers with over 250,000 daily active users and 1 million monthly active users. 3) The platform generates revenue by showing ads to players and rewarding them for watching, sharing, or interacting with ads through incentives like virtual goods or currency within the games. This drives up user engagement and ad monetization rates.

1. Introducing
The 2nd Opportunity in
In-Game Monetization

2. Ad spot for On-line Games
- ( )
- 2007.09
- (w/18 )
- DAU 723,954 (2011 )
- , , 3D , ,
- / / 50
+
for SNG/Mobile Games
- / incentivized
- 2011.03
- /
- Incentivized Ad Platform (Virtual goods base)
- 21 (DAU 25 / MAU 100 / 2011.11)
- unique 300 / 36
- 30

3. 1 : 2 : 3 :
In-Game Click Engage
300 1 36
1 60
As of November 2011

4. 1. 2.
Click me!
/
4. , 3.
1) Exposed
2) Participation
, . +

5. As of Nov 10th, 2011 Traffic
.
250 K DAUs, 1.0 M MAUs
21 ,
, Top 5 5 (Top 10 7 ) .
w/ 21 SocialGames
,

6. , , LG, KT
, 20
Client
Sales Partners (Agencies)

7. 1 : Facebook ‘fan’ Growth
2 : Twitter ‘follower’ Growth
1) Facebook 5,000 / 10,000
‘ ’
- :5 5 ,
- : 15 1
2) Incentivized ,
30% !( )

8. 3: (PC to Mobile)
1) PC
2)
( PC to Mobile )
3) 1 ~1,500
1) , 2)
(QR )
3)
- 1
- 30
4)
->

9. 4: + SNS
Case.
2 , 10,000 SNS
UV , UV : 150,263
23.0% UV : 34,581 (23.0%)
SNS : 13,716
( UV 9.13%. / 39.66% )
(SNS ) : 55,369 click
/ ,
2 !
39.7% 55,369 click
SNS
( )
- 13,716 (2 )
- Facebook ; 5,056 / Twitter : 2,962 / me2day : 5,698

10. 5: + (PPL)
5 1.5
- , ‘ ’
- ,

11. Inventory Fill rate%
,9
11 ,
11 , 10~13
11 , 100
cf) Fill rate%
3 , - apple iAd: 78%
. - Google admob: 85%
Fill Rate%

12. eCPM : 1,000 , ( ) .
.
X 1,000 = 9,135
(11 , )
CTR% = 10.8%
incentive ,
( ) eCPM CTR%
cf) ( ) in-app
eCPM CTR%
- apple iAd: 1.7 $ (2.3%)
- Google admob: 1.3 $ (1.1%)

13. , ( ) ( )
1 : 2 : 3 : 4 :
X In-Game Click Engage / Complete /
9.5% 10.8%
CTR%: 39.7% (A ) CTR%: 20.1% (C )
CTR%: 3.0%(B ) CTR%: 2.8 %(D )
1 , ( , , )
2 , ->
3 Engagement .

14. ,
.
F F
A
E
Vs E A
D
D
B
C
B C
B : 11% --> 21% ( 2 ) B : 20% --> 7%
D : 6% --> 15% (2.5 ) E : 9% --> 5 %
F : 2% --> 7% (3.5 )
eCPM

15. -
2 / rare cash 2 / 1
-
-
- , NPC
UX

16. - / /
-->
- ,
- , ,

17. -
17%
-

18. ,
,
,

19. Scalability for developer
- Multi Platform Capable : Web, Flash, iOS, Android
- Hosting Virtual Currency and Virtual Goods
- Self Integration : one time integration Solution

20. (iOS, Android SDK )
1. 2.
Today’s
Gift!
/
4. , 3.
,
1) Exposed
(video or web contents)
+
2)Participation
(e.g., SNS posting)
,

21. 5% Paying User ..
,
95% non-paying user monetization
Maximize Revenue
by increasing
- Paying User Rate%
Paying - ARPPU
- Product Life Cycle
Users
- User Retention
Reduce CAC(Customer Acquisition Cost)
Keep LTV(Life Time Value)/CAC > 1
±5%
Non-Paying How to monetize
Users non-paying users?!
±95%

22. Thank you!
For more information visit www.igaworks.com
Contact us at contact@igaworks.com or call us at +82-2-2132-5120