The casual gaming industry is influenced by some economic factors but not others. Economic growth impacts console and game production. Interest rates and exchange rates have little effect on the casual games market. Inflation has a very low influence. The industry could establish its own currency to reduce dependency on external economic conditions.

1. Casual gaming Industry Economic Perspective Group 5a Media Management

2. Casual Games Basic features: Extremely simple gameplay Allowing gameplay in short bursts The ability to quickly reach a final stage or continuous play with no need to save the game Some variant on a "try before you buy" business model or an advertising-based model

3. STEEP: Economic Perspective Important factors: Economic growth Interest rate Exchange rates Inflation rate, etc These factors have major impacts on how businesses operate and make decisions. For example, interest rates affect a firm's cost of capital and therefore to what extent a business grows and expands. Exchange rates affect the costs of exporting goods and the supply and price of imported goods in an economy.

4. Economic Perspective Economic growth Strongly connected with the industry that produced the consoles and games For example, the global economic crisis has led Sony PS3 to trim costs by backtracking on its ambitious console design, which was earlier conceived during a period of economic growth Interest rate Not influential Exchange rates Not influential Own currency could be established Inflation rate Very, very low influence

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6. Bibliography http://en.wikipedia.org/wiki/PEST_analysis http://en.wikipedia.org/wiki/Casual_game http://www.tomshardware.com/news/ps3-playstation-3-linux-john-carmack,10035.html