The document discusses how marketers can gain insights from data without relying solely on metrics. It suggests interpreting data like a "data nerd" by using frameworks to analyze observations, searching for patterns, and using statistics rather than just relying on awareness, action, appreciation, and advocacy metrics. The document also notes that old marketing approaches no longer work in quickly changing markets and that CEOs may not trust marketers due to this.
This document summarizes research on the antipassive construction in West Greenlandic. It discusses two main views on the antipassive: 1) that it is derived from the transitive verb or 2) that both the transitive and antipassive constructions are basic. The document finds that in West Greenlandic, some verbs support the first view as they contain a transitivizing morpheme within the antipassive morpheme, while other verbs show the morphemes are in complementary distribution, supporting the second view. It also argues against analyzing the antipassive as a nominal affix, finding it behaves as a verbal affix. In conclusion, it finds West Greenlandic provides empirical support for both
Data is just like your senses: only interesting when attached to a brain.
Key take-aways:
- Data - as such - is meaningless. It’s an eye seeing something. A contextless observation.
- Therefore, KPI dashboards are just meaningless data on one screen.
- The value of Big Data lies in the patterns and relations it holds.
- The problem is: there is a huge amount of patterns to be discovered.
- As a consequence a lot of processes could be enriched with data.
- The key is not to start with the data, but to start from the process you wish to enrich.
- You will only find answer in data when you’re asking specific questions.
Co-operative Web is a workers' cooperative based in Birmingham that provides bespoke software development, database support, web development, content management, data visualization, IT services, and ethical software solutions. They have experience with technologies from Microsoft, Oracle, IBM, and Open Systems. Their portfolio includes CRM, SOP, business development, data visualization, reporting, web content management, and downtime analysis applications. Co-operative Web prides itself on its experience, ability to understand requirements, reliable support, and track record of successful systems deliveries.
Darwin Analytics is a company that provides actionable insights to help marketers reach their goals using marketing data. The document shows examples of different marketing campaigns (tweets, Facebook posts, newsletters, blog posts, websites) and compares their performance metrics to demonstrate how considering multiple data points and cross-channel impacts can provide more useful insights than any single metric alone. It emphasizes that Darwin helps marketers understand how different channels work together to drive overall performance and conversions.
Darwin Analytics enables you to compare all your online communication, and discover the impact of social media, display advertising, websites and direct mail on your marketing objectives.
The document discusses how marketers can gain insights from data without relying solely on metrics. It suggests interpreting data like a "data nerd" by using frameworks to analyze observations, searching for patterns, and using statistics rather than just relying on awareness, action, appreciation, and advocacy metrics. The document also notes that old marketing approaches no longer work in quickly changing markets and that CEOs may not trust marketers due to this.
This document summarizes research on the antipassive construction in West Greenlandic. It discusses two main views on the antipassive: 1) that it is derived from the transitive verb or 2) that both the transitive and antipassive constructions are basic. The document finds that in West Greenlandic, some verbs support the first view as they contain a transitivizing morpheme within the antipassive morpheme, while other verbs show the morphemes are in complementary distribution, supporting the second view. It also argues against analyzing the antipassive as a nominal affix, finding it behaves as a verbal affix. In conclusion, it finds West Greenlandic provides empirical support for both
Data is just like your senses: only interesting when attached to a brain.
Key take-aways:
- Data - as such - is meaningless. It’s an eye seeing something. A contextless observation.
- Therefore, KPI dashboards are just meaningless data on one screen.
- The value of Big Data lies in the patterns and relations it holds.
- The problem is: there is a huge amount of patterns to be discovered.
- As a consequence a lot of processes could be enriched with data.
- The key is not to start with the data, but to start from the process you wish to enrich.
- You will only find answer in data when you’re asking specific questions.
Co-operative Web is a workers' cooperative based in Birmingham that provides bespoke software development, database support, web development, content management, data visualization, IT services, and ethical software solutions. They have experience with technologies from Microsoft, Oracle, IBM, and Open Systems. Their portfolio includes CRM, SOP, business development, data visualization, reporting, web content management, and downtime analysis applications. Co-operative Web prides itself on its experience, ability to understand requirements, reliable support, and track record of successful systems deliveries.
Darwin Analytics is a company that provides actionable insights to help marketers reach their goals using marketing data. The document shows examples of different marketing campaigns (tweets, Facebook posts, newsletters, blog posts, websites) and compares their performance metrics to demonstrate how considering multiple data points and cross-channel impacts can provide more useful insights than any single metric alone. It emphasizes that Darwin helps marketers understand how different channels work together to drive overall performance and conversions.
Darwin Analytics enables you to compare all your online communication, and discover the impact of social media, display advertising, websites and direct mail on your marketing objectives.