This document introduces the PR firm Wolfstar and argues that their approach to PR is smarter and more effective than traditional PR due to changes in the media landscape. Specifically, they note that while traditional media still matters, new forms of digital and social media have become equally or more important. Wolfstar formed as the UK's first PR and social media agency in 2007 to recognize these changes. They provide examples of successful campaigns that drove traffic and viewership through leveraging both traditional and new media.

1. Hello.

2. You were in PR week so you must have had about 1,000,000,000 agencies pitching at you by now,

3. So we’ll be brief.

4. Why wolfstar? (we hear you say.)

5. Well, we’ve worked with lots of big brands. (but so has everyone else),

6. And we’ve won lots of awards (but so has everyone else).

7. What we do is very much like PR,

8. Only smarter.

9. It has to be.

10. Because we live in a world where

11. Things change.

12. PR has changed, more things matter than they used to.

13. Newspapers & magazines still matter,

14. but so do search patterns, social media conversations, analytics data, influence, behaviour profiles, blogs, Twitter, Google+, tumblr, flickr, (in fact all the “r”s), forums, the list goes on… They all matter now.

15. We worked that out ages ago, (well, 2007 to be precise),

16. and formed the UK’s first specialist PR and social media agency.

17. We’re not code monkeys or web geeks, we’re PR people through and through.

18. We just get that the world has changed.

19. Our approach to PR works.

20. In the real world.

21. Like when we drove 200,000 people to PayPal’s Facebook group in order to launch an iPhone app.

22. It was the number one free lifestyle app on the app store.

23. Or when we ran a campaign with bloggers and journalists for a discovery channel documentary that boosted viewers by 400%.

24. Or when we ran the global launch for the Sony Ericsson XperiaTM PLAY and Engadget put it at the top of their site for a month.

25. (did you know that Engadget gets more page views in an hour than the monthly circulation of “what hi-fi”?) (57,000 vs 55,000)

26. Although of course that might change now that most of the good writers left after the AOL deal…

27. Sorry, rambling now.

28. The world is different,

29. and so are we.

30. Can we be part of your pitch process?

31. chaps@wolfstarconsultancy.com 0845 838 7283 Ask for Tim, Sam or Will