This document appears to be a collection of assignments and research from a student named Cyborg Ruochen Zhang. It includes summaries of articles on cyborgs and wearable technology, research on logos and branding, wireframes for a website, and tagline ideas. The document outlines the process the student took to design a brand for a product called EyeMiracle, which seems to be a wearable device related to vision enhancement.

1. FA102a

2. “First attack on a cyborg”
http://www.kurzweilai.net/first-attack-on-a-cyborg
Assignment One, Research
Cyborg Ruochen Zhang

3. “First attack on a cyborg”
http://www.kurzweilai.net/first-attack-on-a-cyborg
Assignment One, Research
Cyborg Ruochen Zhang

4. see better through Digital Eye Glass
Assignment One, Research
Cyborg Ruochen Zhang

5. “Humanistic computing: 'WearComp' as a new framework and
application for Intelligent signal processing”
http://www.eyetap.org/papers/docs/HumanisticComputing_Mann1998_ProcIEEE.pdf
Assignment One, Research
Cyborg Ruochen Zhang

6. “Steve Mann, a professor of electrical and computer engineering at the
University of Toronto and renowned as the world's first cyborg.”
Assignment One, Research
Cyborg Ruochen Zhang

7. Assignment Two, Source for Brand Character Words
Cyborg Ruochen Zhang

8. Assignment Two, Naming Process
Cyborg Ruochen Zhang
Miracle
The product will give people a kind of amazing feeling
for eyes, just like a miracle.

9. Assignment Two, Final Product/Service Name
Cyborg Ruochen Zhang
EyeMiracle
This name was derived from the lyrics of “There
can be miracles” of Whitney Houston.

10. Assignment Two, Brand Character Diagram Sketches
Cyborg Ruochen Zhang

11. Assignment Two, “Brand Character Diagram
Cyborg Ruochen Zhang

12. Assignment Three, Logotype Research, Word from Diagram
Cyborg Ruochen Zhang

13. Assignment Three, Logotype Research
Cyborg Ruochen Zhang
Air New Zealand
http://www.free-logotypes.com/logotype/Air_New_Zealand.html

14. Assignment Three, Logotype Research
Cyborg Ruochen Zhang

15. Assignment Three, Logotype Research
Cyborg Ruochen Zhang

16. Assignment Three, Logotype Research
Cyborg Ruochen Zhang

17. Assignment Three, Logotype Research
Cyborg Ruochen Zhang

18. Assignment Three, Finished Logotype
Cyborg Ruochen Zhang

19. In the existing brand pages from Facebook, the sentences in the about
portion are precise and clarified of messages. It highlights its main
product or main technology, brief but meaningful. In this way, people
can easily understand the company’s product and want to get more
details of it.
IBM https://www.facebook.com/IBM/
Ray-ban https://www.facebook.com/RayBan/?fref=ts
Nike https://www.facebook.com/nike/
Assignment Four, Social Media Branding, Research
Cyborg Ruochen Zhang

20. Assignment Four, Social Media Branding, Facebook Pages
Cyborg Ruochen Zhang

21. Assignment Four, Social Media Branding, Facebook Pages
Cyborg Ruochen Zhang

22. Assignment Four, Social Media Branding, Facebook Pages
Cyborg Ruochen Zhang

23. Assignment Four, Social Media Branding, Creating Community
Cyborg Ruochen Zhang
• send the url to my friends
• ask them to share it to other people
• post on my existing Facebook
• post on WeChat discussion groups.
• this Facebook page are seen widely
• people also leave their comments.

24. Bausch & Lomb http://www.bausch.com/
Assignment Five, Webpage Layout Research for Wireframes
Cyborg Ruochen Zhang

25. Ray-ban http://www.ray-ban.com/usa
Assignment Five, Webpage Layout Research for Wireframes
Cyborg Ruochen Zhang

26. Assignment Five, Wireframe
Cyborg Ruochen Zhang
logotype
Short description
large Image with a tagline
Facebook
Twitter
Pinterest
About Glasses Lenses Customize Contact

27. Assignment Five, Tagline Research
Cyborg Ruochen Zhang
ENJOY BECOMING BETTER EVERY DAY http://www.peak.net/

28. Assignment Five, Tagline Research
Cyborg Ruochen Zhang
Live young http://www.evian.com/en_us/

29. Assignment Five, Tagline Research
Cyborg Ruochen Zhang
Go Further http://www.ford.com/

30. Assignment Five, Tagline Research
Cyborg Ruochen Zhang
Leaders om Aerospace Fabrication http://www.kernsmfg.com/#/homepage/image5

31. Assignment Five, Lower Level Visual Design in a Browser
Cyborg Ruochen Zhang
https://projects.invisionapp.com/share/KZ80BE72X#/screens/175083073_All_Posts_
-_List_-Preload-

32. Assignment Five, Lower Level Visual Design in a Browser
Cyborg Ruochen Zhang
https://projects.invisionapp.com/d/main#/console/8176819/175083079/build