5. 数据、算法和产品——概述
• 数据
• 订单数据、浏览日志、浏览到购买数据
• 收藏夹、购物车、评分数据
• 算法
• Item to Item
• Item based Personalized Recommendation
• User to User
• User based Personalized Recommendation
• Content to Content
• Content based matching
• Association Rules
• Classical Data Mining algorithm
• Social Recommendation
• Friends based Personalized Recommendation
• 产品
• Also Buy、Also View、打包购买、相似顾客……
• 浏览推荐、购物推荐（Item Based）、购物推荐（User based）……
• 购物车推荐、收藏夹推荐、个性化邮件……
