Humanize It: Bring five-star sparkle to your customer interactions and watch ...guestca2ed6
By Micah Solomon and Leonardo Inghilleri. Published as a ChangeThis manifest.
The best thing you can do for your business is not about new technology, brute force, or first-mover advantage. It's something simpler. And more dependable. Humanize each customer interaction, in order to turn your product or service into much more than a commodity. In your customer’s mind, commodities are interchangeable and replaceable. (A dangerous state of affairs for your business.) Humanized relationships are not.
Rhonda Bracey's presentation from WritersUA 2005 Conference (Las Vegas, NV)
Supplementary material available from: http://www.cybertext.com.au/9453.htm
Humanize It: Bring five-star sparkle to your customer interactions and watch ...guestca2ed6
By Micah Solomon and Leonardo Inghilleri. Published as a ChangeThis manifest.
The best thing you can do for your business is not about new technology, brute force, or first-mover advantage. It's something simpler. And more dependable. Humanize each customer interaction, in order to turn your product or service into much more than a commodity. In your customer’s mind, commodities are interchangeable and replaceable. (A dangerous state of affairs for your business.) Humanized relationships are not.
Rhonda Bracey's presentation from WritersUA 2005 Conference (Las Vegas, NV)
Supplementary material available from: http://www.cybertext.com.au/9453.htm
