BBDO is a global advertising agency network headquartered in New York with over 15,000 employees across 289 offices worldwide. They created the "Unexpected Test Drive" campaign for Mercedes Smart cars, which offered stranded drivers in Moscow test drives of Smart cars when their vehicles were towed, resulting in over 70% of drivers becoming believers in the city-friendly vehicles. The goal was to demonstrate the benefits of smaller vehicles for navigating busy cities like Moscow.
BBDO is a global advertising agency network headquartered in New York with over 15,000 employees across 289 offices worldwide. They created the "Unexpected Test Drive" campaign for Mercedes Smart cars, which offered stranded drivers in Moscow test drives of Smart cars when their vehicles were towed, resulting in over 70% of drivers becoming believers in the city-friendly vehicles. The goal was to demonstrate the benefits of smaller vehicles for navigating busy cities like Moscow.