BBDO is a global advertising agency network headquartered in New York with over 15,000 employees across 289 offices worldwide. They created the "Unexpected Test Drive" campaign for Mercedes Smart cars, which offered stranded drivers in Moscow test drives of Smart cars when their vehicles were towed, resulting in over 70% of drivers becoming believers in the city-friendly vehicles. The goal was to demonstrate the benefits of smaller vehicles for navigating busy cities like Moscow.
The documentary is about the filmmaker's grandfather, Freddie, who was the British Motocross Champion in 1966. It will include interviews with Freddie about how he got into motorbike racing as a young boy thanks to his father, his career highlights like winning the British championship, and how he still rides motorbikes today. Archive footage and photos will provide historical context about Freddie's racing career.
The documentary profiles the filmmaker's grandfather Freddie, the 1966 British Motocross Champion. It explores how Freddie developed an interest in motorbikes from accompanying his father to races from age 8. Through interviews and archival footage, it details Freddie's career competing in trials from age 13 and motocross from 15. It shows how he overcame injuries to win the 1966 British championship and then started a motorcycle shop, reflecting on how motorbikes have shaped his life and family.
Freddie Mayes was a British Motocross Champion in 1966. This documentary interviews Freddie about his career and how he got into motorbikes from a young age by accompanying his father to races. It details Freddie's progression from his first bike at age 12 to entering competitions at 13 and how he overcame several injuries to pursue his passion. The documentary reflects on Freddie's most memorable moments, including winning the British Championship in 1966, and how motorbiking has remained an important part of his life today through continued participation.
BBDO is a global advertising agency network headquartered in New York with over 15,000 employees across 289 offices worldwide. They created the "Unexpected Test Drive" campaign for Mercedes Smart cars, which offered stranded drivers in Moscow test drives of Smart cars when their vehicles were towed, resulting in over 70% of drivers becoming believers in the city-friendly vehicles. The goal was to demonstrate the benefits of smaller vehicles for navigating busy cities like Moscow.
The documentary is about the filmmaker's grandfather, Freddie, who was the British Motocross Champion in 1966. It will include interviews with Freddie about how he got into motorbike racing as a young boy thanks to his father, his career highlights like winning the British championship, and how he still rides motorbikes today. Archive footage and photos will provide historical context about Freddie's racing career.
The documentary profiles the filmmaker's grandfather Freddie, the 1966 British Motocross Champion. It explores how Freddie developed an interest in motorbikes from accompanying his father to races from age 8. Through interviews and archival footage, it details Freddie's career competing in trials from age 13 and motocross from 15. It shows how he overcame injuries to win the 1966 British championship and then started a motorcycle shop, reflecting on how motorbikes have shaped his life and family.
Freddie Mayes was a British Motocross Champion in 1966. This documentary interviews Freddie about his career and how he got into motorbikes from a young age by accompanying his father to races. It details Freddie's progression from his first bike at age 12 to entering competitions at 13 and how he overcame several injuries to pursue his passion. The documentary reflects on Freddie's most memorable moments, including winning the British Championship in 1966, and how motorbiking has remained an important part of his life today through continued participation.