BBDO is a global advertising agency network headquartered in New York with over 15,000 employees across 289 offices worldwide. They created the "Unexpected Test Drive" campaign for Mercedes Smart cars, which offered stranded drivers in Moscow test drives of Smart cars when their vehicles were towed, resulting in over 70% of drivers becoming believers in the city-friendly vehicles. The goal was to demonstrate the benefits of smaller vehicles for navigating busy cities like Moscow.
BBDO is a global advertising agency network headquartered in New York with over 15,000 employees across 289 offices worldwide. They created the "Unexpected Test Drive" campaign for Mercedes Smart cars, which offered stranded drivers in Moscow test drives of Smart cars when their vehicles were towed, resulting in over 70% of drivers becoming believers in the city-friendly vehicles. The goal was to demonstrate the benefits of smaller vehicles for navigating busy cities like Moscow.
The documentary profiles the filmmaker's grandfather Freddie, the 1966 British Motocross Champion. It explores how Freddie developed an interest in motorbikes from accompanying his father to races from age 8. Through interviews with Freddie, it covers his career path from his first bike at age 12 to entering competitions at 13, winning the British championship in 1966, and continuing to ride today in pre-65 competitions. The documentary aims to have Freddie reflect on his career and achievements through motocross.
The documentary profiles the filmmaker's grandfather Freddie, the 1966 British Motocross Champion. It explores how Freddie developed an interest in motorbikes from accompanying his father to races from age 8. Through interviews and archival footage, it details Freddie's career competing in trials from age 13 and motocross from 15. It shows how he overcame injuries to win the 1966 British championship and then started a motorcycle shop, reflecting on how motorbikes have shaped his life and family.
The documentary profiles the filmmaker's grandfather Freddie, the 1966 British Motocross Champion. It explores how Freddie developed an interest in motorbikes from accompanying his father to races from age 8. Through interviews with Freddie, it covers his career path from his first bike at age 12 to entering competitions at 13, winning the British championship in 1966, and continuing to ride today in pre-65 competitions. The documentary aims to have Freddie reflect on his career and achievements through motocross.
The documentary profiles the filmmaker's grandfather Freddie, the 1966 British Motocross Champion. It explores how Freddie developed an interest in motorbikes from accompanying his father to races from age 8. Through interviews and archival footage, it details Freddie's career competing in trials from age 13 and motocross from 15. It shows how he overcame injuries to win the 1966 British championship and then started a motorcycle shop, reflecting on how motorbikes have shaped his life and family.
