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‫روﯾﮑﺮدﻫﺎ‬
‫ﻗﺮن‬ ‫ﺟﺪﯾﺪ‬ ‫ﻫﺎی‬ ‫ﻧﻈﺮﯾﻪ‬ ‫و‬
۲۱
saranazari.com
‫دﯾﺪﮔﺎه‬
‫ﻫﺎی‬
‫ﺟﺪﯾﺪ‬
:
•
‫اﺳﺘﺮاﺗﮋﯾﮏ‬
ü
‫ﻣﯿﮑﻮﺷﺪ‬
‫ﻓﻌﺎﻟﯿﺖ‬
‫ﻫﺎ‬
‫و‬
‫ﮐﺎرﮐﺮدﻫﺎی‬
‫ﻣﺪﯾﺮﯾﺖ‬
‫ﻣﻨﺎﺑﻊ‬
‫اﻧﺴﺎﻧﯽ‬
‫را‬
‫ﺑﺎ‬
‫اﻫﺪاف‬
‫اﺳﺘﺮاﺗﮋﯾﮏ‬
‫و‬
‫ﻓﺮاﮔﯿﺮ‬
‫ﭘﯿﻮﻧﺪ‬
‫دﻫﺪ‬
.
•
‫ﺑﯿﻦ‬
‫اﳌﻠﻠﯽ‬
ü
‫ﺑﺮ‬
‫اﻫﻤﯿﺖ‬
‫اﻗﺘﺼﺎد‬
‫ﺟﻬﺎﻧﯽ‬
‫و‬
‫ﻋﻼوه‬
‫ﺑﺮ‬
‫آن‬
‫ﺑﺮ‬
‫ارزش‬
‫ﻃﺮاﺣﯽ‬
‫ﻓﻌﺎﻟﯿﺖ‬
‫ﻫﺎﯾﯽ‬
‫د‬
‫ر‬
‫زﻣﯿﻨﻪ‬
‫ﻣﻨﺎﺑﻊ‬
‫اﻧﺴﺎﻧﯽ‬
‫ﮐﻪ‬
‫ﺑﻪ‬
‫ﻣﻮﺿﻮﻋﺎت‬
‫ﻣﯿﺎن‬
‫ﻓﺮﻫﻨﮕﯽ‬
‫ﻣﯽ‬
‫ﭘﺮدازد‬
‫ﺗﺎﮐﯿ‬
‫ﺪ‬
‫دارد‬
.
•
‫ﺳﯿﺎﺳﯽ‬
ü
‫ﻓﺮض‬
‫را‬
‫ﺑﺮ‬
‫اﯾﻦ‬
‫ﻣﯿﮕﺬارد‬
‫ﮐﻪ‬
‫ﻓﻌﺎﻟﯿﺖ‬
‫ﻫﺎی‬
‫ﻧﺎﻧﻮﺷﺘﻪ‬
‫و‬
‫ﻏﯿﺮرﺳﻤﯽ‬
‫ﳑﮑﻦ‬
‫اﺳﺖ‬
‫ﺗﺎﺛﯿﺮات‬
‫ﻣﻬﻤﯽ‬
‫ﺑﺮ‬
‫ﻃﺮاﺣﯽ‬
‫و‬
‫اﺟﺮای‬
‫ﺑﺮﻧﺎﻣﻪ‬
‫ﻫﺎی‬
‫ﻣﺪﯾﺮﯾﺖ‬
‫ﻣﻨﺎﺑﻊ‬
‫اﻧﺴﺎﻧﯽ‬
‫د‬
‫اﺷﺘﻪ‬
‫ﺑﺎﺷﺪ‬
.
saranazari.com
‫دﯾﺪﮔﺎه‬
‫ﻣﺪﯾﺮﯾﺖ‬
‫اﺳﺘﺮاﺗﮋﯾﮏ‬
‫ﻣﻨﺎﺑﻊ‬
‫اﻧﺴﺎﻧﯽ‬
•
‫ﻣﻨﺎﺑﻊ‬
‫اﻧﺴﺎﻧﯽ‬
‫ﺳﺎزﻣﺎن‬
‫ﺑﻪ‬
‫ﻃﻮر‬
‫ﺑﺎﻟﻘﻮه‬
‫ﺗﻨﻬﺎ‬
‫ﻣﻨﺒﻊ‬
‫ﻣﺰﯾﺖ‬
‫رﻗﺎﺑﺘﯽ‬
‫ﺳﺎزﻣﺎن‬
‫ﻫﺎ‬
‫اﺳﺖ‬
‫ﮐﻪ‬
‫ﻣﯿ‬
‫ﺘﻮان‬
‫آن‬
‫را‬
‫ﺣﻔﻆ‬
‫ﮐﺮد‬
.
•
‫ﺻﺮف‬
‫ﻧﻈﺮ‬
‫از‬
‫اﻧﺪازه‬
‫ﯾﺎ‬
‫ﻣﺎﻫﯿﺖ‬
‫ﯾﮏ‬
،‫ﺳﺎزﻣﺎن‬
‫ﻓﻌﺎﻟﯿﺖ‬
‫ﻫﺎﯾﯽ‬
‫ﮐﻪ‬
‫اﳓﺎم‬
‫ﻣﯿﺸﻮد‬
‫و‬
‫ﻣﺤﯿﻄﯽ‬
‫ﮐﻪ‬
‫در‬
‫آن‬
‫ﻋﻤﻞ‬
،‫ﻣﯿﺸﻮد‬
‫ﻣﻮﻓﻘﯿﺖ‬
‫ﯾﮏ‬
‫ﺳﺎزﻣﺎن‬
‫از‬
‫ﻃﺮﯾﻖ‬
‫ﺗﺼﻤﯿﻤﺎﺗﯽ‬
‫ﮐﻪ‬
‫ﮐﺎرﮐﻨﺎن‬
‫آن‬
‫ﻣﯿﮕﯿﺮﻧﺪ‬
‫و‬
‫رﻓ‬
‫ﺘﺎرﻫﺎﯾﯽ‬
‫ﮐﻪ‬
‫ﺑﺮای‬
‫اﳓﺎم‬
‫آن‬
‫ﺗﺮﻏﯿﺐ‬
،‫ﻣﯿﺸﻮﻧﺪ‬
‫ﺗﻌﯿﯿﻦ‬
‫ﻣﯿﺸﻮد‬
.
•
‫ﻣﻨﺒﻊ‬
‫ﺣﯿﺎﺗﯽ‬
‫ﻣﺰﯾﺖ‬
‫رﻗﺎﺑﺘﯽ‬
:
‫ﺑﺮﺧﻮرداری‬
‫از‬
‫ﺳﯿﺴﺘﻢ‬
‫ﻫﺎی‬
‫ﻣﺘﻨﺎﺳﺐ‬
‫ﺑﺮای‬
،‫ﺟﺬب‬
‫اﻧﮕﯿﺰش‬
‫و‬
‫ﻣﺪﯾﺮﯾﺖ‬
‫ﻣﻨﺎﺑﻊ‬
‫اﻧﺴﺎﻧﯽ‬
‫ﺳﺎزﻣﺎن‬
saranazari.com
‫ﮐﺎرﮐﻨﺎن‬ ‫ارزش‬ ‫ﻣﻨﺎﺑﻊ‬
‫ﻣﻌﻨﺎی‬
‫اﺳﺘﺮاﺗﮋﯾﮏ‬
•
‫ﺻﺮﻓﺎ‬
‫ارﺗﺒﺎط‬
‫ﺑﻪ‬
‫ارﺗﺒﺎط‬
‫ﺳﯿﺴﺘﻢ‬
‫ﻫﺎ‬
‫و‬
‫ﺷﯿﻮه‬
‫ﻫﺎی‬
‫ﮔﻮﻧﺎﮔﻮن‬
‫ﻣﻨﺎﺑﻊ‬
‫اﻧﺴ‬
‫ﺎﻧﯽ‬
‫ﻧﺴﺒﺖ‬
‫ﺑﻪ‬
‫ﻋﻤﻠﮑﺮد‬
‫ﺳﺎزﻣﺎن‬
‫ﺗﻮﺟﻪ‬
‫ﮐﺮده‬
‫اﻧﺪ‬
‫و‬
‫اﯾﻦ‬
‫راﺑﻄﻪ‬
‫را‬
‫اﺳﺘﺮاﺗﮋﯾﮏ‬
‫ﻣﯿﺪاﻧﻨﺪ‬
.
•
‫ﻣﻨﺎﺳﺐ‬
‫ﺑﻮدن‬
‫ﺳﯿﺴﺘﻢ‬
‫ﻫﺎ‬
‫و‬
‫ﺷﯿﻮه‬
‫ﻫﺎی‬
‫ﮔﻮﻧﺎﮔﻮن‬
‫ﻣﻨﺎﺑﻊ‬
‫اﻧﺴﺎﻧﯽ‬
‫ﺳﺎزﻣﺎن‬
‫و‬
‫ارﺗﺒﺎط‬
‫آن‬
‫ﺑﺎ‬
‫اﺳﺘﺮاﺗﮋی‬
‫رﻗﺎﺑﺘﯽ‬
‫ﺳﺎزﻣﺎن‬
‫ﺑﻪ‬
‫ﻃﻮر‬
‫دﻗﯿﻖ‬
‫اﳓﺎم‬
‫داده‬
‫اﻧﺪ‬
‫ﮐ‬
‫ﻪ‬
‫ﳊﺎظ‬
‫ﻣﻔﻬﻮﻣﯽ‬
‫ﮐﺎﻣﻼ‬
‫ﺑﺎ‬
‫ﻣﻔﻬﻮم‬
‫اﺳﺘﺮاﺗﮋی‬
‫ﻣﺘﻔﺎوت‬
‫اﺳﺖ‬
.
saranazari.com
‫اﻧﺴﺎﻧﯽ‬ ‫ﻣﻨﺎﺑﻊ‬ ‫اﺳﺘﺮاﺗﮋﯾﮏ‬ ‫ﻣﺪﯾﺮﯾﺖ‬ ‫ﲢﻘﯿﻘﺎت‬ ‫روﯾﮑﺮد‬ ‫ﺳﻪ‬
‫ﭼﺎدوﯾﮏ‬
‫و‬
‫ﮐﺎﭘ‬
‫ﻠﯽ‬
)
۱۹۹۹
(
q
‫ﻣﯿﭙﺮد‬ ‫ﺳﺎزﻣﺎن‬ ‫ﻣﺎﻟﯽ‬ ‫ﻋﻤﻠﮑﺮد‬ ‫ﺑﺮ‬ ‫اﻧﺴﺎﻧﯽ‬ ‫ﻣﻨﺎﺑﻊ‬ ‫ﻣﺪﯾﺮﯾﺖ‬ ‫ﺗﺎﺛﯿﺮ‬ ‫ﺑﻪ‬ ‫ﻓﻘﻂ‬
‫ﺳﻮد‬ ‫ﺑﻪ‬ ‫و‬ ‫ازد‬
‫ﻣﯿﮑﻨﺪ‬ ‫ﺗﻮﺟﻪ‬ ‫ﺳﺎزﻣﺎن‬ ‫زﯾﺎن‬ ‫و‬
.
q
‫ﻣﯿﭙ‬ ‫رﻗﺎﺑﺘﯽ‬ ‫ﻫﺎی‬ ‫ﻣﺤﯿﻂ‬ ‫ﺑﺮ‬ ‫ﻣﺪﯾﺮﯾﺖ‬ ‫در‬ ‫ﺳﺎزﻣﺎن‬ ‫اﺳﺘﺮاﺗﮋﯾﮏ‬ ‫ﻫﺎی‬ ‫ﮔﺰﯾﻨﻪ‬ ‫ﺑﻪ‬
‫ﺮدازد‬
.
q
‫ﻣﺠﻤﻮﻋﻪ‬ ‫و‬ ‫ﺳﺎزﻣﺎن‬ ‫اﺳﺘﺮاﺗﮋی‬ ‫ﻣﯿﺎن‬ ‫ﺗﻨﺎﺳﺐ‬ ‫ﻣﯿﺰان‬ ‫و‬ ‫ﻣﻘﺪار‬ ‫ﺑﺮرﺳﯽ‬ ‫ﺑﻪ‬
‫ﮐﺎرﮐﺮ‬
‫دﻫﺎ‬
‫و‬
‫ﻣﯿﭙﺮدازد‬ ‫ﺳﺎزﻣﺎن‬ ‫اﻧﺴﺎﻧﯽ‬ ‫ﻣﻨﺎﺑﻊ‬ ‫ﻣﺪﯾﺮﯾﺖ‬ ‫ﻫﺎی‬ ‫ﻣﺸﯽ‬ ‫ﺧﻂ‬
.
‫ﺧﺎرﺟﯽ‬ ‫ﺗﻨﺎﺳﺐ‬
)
‫اﺳﺘﺮاﺗﮋی‬ ‫ﺑﺎ‬ ‫ﺗﻨﺎﺳﺐ‬
(
‫دروﻧﯽ‬ ‫ﺗﻨﺎﺳﺐ‬ ‫و‬
)
‫ﻣﯿﺎن‬ ‫ﻫﺎ‬ ‫اﻓﺰاﯾﯽ‬ ‫ﻫﻢ‬
‫ﮐﺎرﮐﺮدﻫﺎ‬
(
‫ﭘ‬ ‫ﺑﺮ‬
‫ﯿﺎﻣﺪﻫﺎی‬
‫ﻣﯿﮕﺬارد‬ ‫ﺗﺎﺛﯿﺮ‬ ‫ﺳﺎزﻣﺎﻧﯽ‬
.
saranazari.com
‫ﺷﻮﻟﺮ‬
‫ﺟﮑﺴﻮن‬ ‫و‬
)
۲۰۰۰
(
‫اﺳﺖ‬ ‫ﭘﺬﯾﺮی‬ ‫اﻧﻄﺒﺎق‬ ‫و‬ ‫ﯾﮑﭙﺎرﭼﮕﯽ‬ ‫ﻋﻤﺪﺗﺎ‬ ‫اﻧﺴﺎﻧﯽ‬ ‫ﻣﻨﺎﺑﻊ‬ ‫اﺳﺘﺮاﺗﮋﯾﮏ‬ ‫ﻣﺪﯾﺮﯾﺖ‬ ‫ﻣﺤﻮر‬
.
•
‫ﺑﺎﺷﺪ‬ ‫ﺷﺪه‬ ‫ﻫﻤﺎﻫﻨﮓ‬ ‫اﺳﺘﺮاﺗﮋی‬ ‫ﻃﺮﯾﻖ‬ ‫از‬ ‫ﺳﺎزﻣﺎن‬ ‫ﺑﺎ‬ ‫ﮐﺎﻣﻞ‬ ‫ﻃﻮر‬ ‫ﺑﻪ‬ ‫اﻧﺴﺎﻧﯽ‬ ‫ﻣﻨﺎﺑﻊ‬ ‫ﻣﺪﯾﺮﯾﺖ‬
.
•
‫ﺳﺎزﻣﺎن‬ ‫ﻣﺮاﺗﺐ‬ ‫ﺳﻠﺴﻠﻪ‬ ‫ﺑﺎ‬ ‫ﻫﻢ‬ ‫و‬ ‫ﻣﺸﯽ‬ ‫ﺧﻂ‬ ‫ﻫﺎی‬ ‫ﺣﻮزه‬ ‫ﺑﺎ‬ ‫ﻫﻢ‬ ‫اﻧﺴﺎﻧﯽ‬ ‫ﻣﻨﺎﺑﻊ‬ ‫ﮐﺎرﮐﺮد‬
‫ﺳﺎزﮔﺎرﻧ‬
‫ﺪ‬
.
•
‫ﮐﺎرﮐﺮدﻫﺎی‬
‫ﺑﺎﺷﺪ‬ ‫ﻗﺒﻮل‬ ‫ﻣﻮرد‬ ‫ﮐﺎرﮐﻨﺎن‬ ‫و‬ ‫ﻣﺪﯾﺮان‬ ‫ﺳﻮی‬ ‫از‬ ‫اﻧﺴﺎﻧﯽ‬ ‫ﻣﻨﺎﺑﻊ‬
.
‫اﻧﺴﺎﻧﯽ‬ ‫ﻣﻨﺎﺑﻊ‬ ‫اﺳﺘﺮاﺗﮋﯾﮏ‬ ‫ﻣﺪﯾﺮﯾﺖ‬ ‫ﺟﺪﯾﺪ‬ ‫ﻫﺎی‬ ‫ﻣﺪل‬
saranazari.com
‫اﻧﺴﺎﻧﯽ‬ ‫ﻣﻨﺎﺑﻊ‬ ‫ﻣﺪﯾﺮﯾﺖ‬ ‫در‬ ‫ﭘﺬﯾﺮی‬ ‫اﻧﻌﻄﺎف‬ ‫و‬ ‫ﺗﻨﺎﺳﺐ‬ ‫ﻣﺪل‬
)
‫و‬ ‫راﯾﺖ‬
‫اﺳﻨﻞ‬
،
۱۹۹۸
(
،‫ﻧﻮ‬ ‫اﺳﺘﺮاﺗﮋﯾﮏ‬ ‫ﻣﺪﯾﺮﯾﺖ‬ ‫ﻓﺮآﯾﻨﺪ‬ ‫ﻣﺪل‬
‫ﻫﻮﻟﻨﺒﮏ‬
،
‫ﮔﺮﻫﺎرت‬
‫راﯾﺖ‬ ‫و‬
)
۲۰۰۳
(
‫و‬ ‫اﺳﺘﺮاﺗﮋﯾﮏ‬ ‫ﻣﺪﯾﺮﯾﺖ‬ ‫ﻓﺮآﯾﻨﺪ‬
‫ﭘﯿﺎﻣﺪﻫﺎﯾﯽ‬
‫اﻧﺴﺎﻧﯽ‬ ‫ﻣﻨﺎﺑﻊ‬ ‫ﻣﺪﯾﺮﯾﺖ‬ ‫ﺑﺮای‬
)
‫ﺷﻮﻟﺮ‬
،
۲۰۰۰
(
‫ﻣﻨﺎﺑﻊ‬ ‫ﭘﯿﺎﻣﺪﻫﺎی‬
‫اﺳﺘﺮاﺗ‬ ‫اﻧﺴﺎﻧﯽ‬
‫ﮋﯾﮏ‬
‫ﻣﻠﻮ‬
۲۰۰۲
‫اﻧﺴﺎﻧﯽ‬ ‫ﻣﻨﺎﺑﻊ‬ ‫اﺳﺘﺮاﺗﮋﯾﮏ‬ ‫ﻣﺪﯾﺮﯾﺖ‬ ‫ﻣﺪل‬
‫ﻣﻠﻮ‬
‫ﺑﯿﻦ‬ ‫اﻧﺴﺎﻧﯽ‬ ‫ﻣﻨﺎﺑﻊ‬ ‫ﻣﺪﯾﺮﯾﺖ‬ ‫دﯾﺪﮔﺎه‬
‫اﳌﻠﻠﯽ‬
‫دوﮔﺎﻧﮕﯽ‬
‫ﻫﻤﮕﺮاﯾﯽ‬
‫و‬
‫واﮔﺮاﯾﯽ‬
:
‫ﺑﻮده‬ ‫ﻣﻮﻓﻖ‬ ‫ﻣﺘﺤﺪه‬ ‫اﯾﺎﻻت‬ ‫در‬ ‫ﮐﻪ‬ ‫ﻣﻔﺎﻫﯿﻤﯽ‬
‫اﻧﺪ‬
‫ﺷﻮﻧﺪ‬ ‫ﮔﺮﻓﺘﻪ‬ ‫ﮐﺎر‬ ‫ﺑﻪ‬ ‫ﺟﻬﺎن‬ ‫ﺳﺮاﺳﺮ‬ ‫در‬ ،
) .
‫ﻫﻤﮕﺮاﯾ‬
‫ﯽ‬
(
‫ﻣﺨﺘﻠ‬ ‫ﻫﺎی‬ ‫ﻓﺮﻫﻨﮓ‬ ‫ﺑﺮای‬ ‫ﻣﺨﺘﻠﻒ‬ ‫ﻫﺎی‬ ‫دﯾﺪﮔﺎه‬ ‫اﯾﺠﺎد‬ ‫ﺑﻪ‬ ‫ﻧﯿﺎز‬ ‫و‬ ‫ﻓﺮﻫﻨﮕﯽ‬ ‫ﺷﻤﺎر‬ ‫ﺑﯽ‬ ‫ﻣﺘﻐﯿﺮﻫﺎی‬ ‫ﺗﺎﺛﯿﺮ‬
‫ﻒ‬
)
‫واﮔﺮاﯾﯽ‬
(
‫ﺑﯿﻦ‬ ‫اﻧﺴﺎﻧﯽ‬ ‫ﻣﻨﺎﺑﻊ‬ ‫ﻣﺪﯾﺮﯾﺖ‬ ‫ﻣﺤﻘﻘﺎن‬
‫اﳌﻠﻠﯽ‬
‫ﺑﺎﺷﻨﺪ‬ ‫داﺷﺘﻪ‬ ‫آﮔﺎﻫﯽ‬ ‫ﻣﻮارد‬ ‫اﯾﻦ‬ ‫از‬ ‫ﺑﺎﯾﺪ‬
:
•
‫اﺟﺘﻤﺎﻋﯽ‬ ‫ﻫﺎی‬ ‫ارزش‬ ‫و‬ ‫ﻓﺮﻫﻨﮓ‬ ‫ﺑﺮ‬ ‫ﻣﺒﺘﻨﯽ‬ ‫ﻣﺨﺘﻠﻒ‬ ‫ﻫﻨﺠﺎرﻫﺎی‬ ‫ﺗﻌﺎﻣﻞ‬
•
‫دﯾﮕﺮ‬ ‫ﻓﺮﻫﻨﮓ‬ ‫ﺑﻪ‬ ‫ﻓﺮﻫﻨﮓ‬ ‫ﯾﮏ‬ ‫از‬ ‫ﻣﺪﯾﺮﯾﺖ‬ ‫ﻣﻮﺿﻮﻋﺎت‬ ‫ﭘﺬﯾﺮی‬ ‫اﻧﻄﺒﺎق‬
•
‫ﺣﻘﻮﻗﯽ‬ ‫و‬ ‫اﻗﺘﺼﺎدی‬ ‫ﻫﺎی‬ ‫ﺗﻔﺎوت‬ ‫وﺟﻮد‬
•
‫ﻣﺘﻔﺎوت‬ ‫ﭘﺎﺳﺨﮕﻮﯾﯽ‬ ‫ﻫﺎی‬ ‫ﺳﺒﮏ‬ ‫و‬ ‫ﻣﺘﻔﺎوت‬ ‫ﯾﺎدﮔﯿﺮی‬ ‫ﻫﺎی‬ ‫ﺳﺒﮏ‬
saranazari.com
‫آﺗﯽ‬ ‫ﮐﻨﮑﺎش‬ ‫ﻣﻮرد‬ ‫ﻣﻮارد‬
:
•
‫ﺑﯿﻦ‬ ‫اﻧﺴﺎﻧﯽ‬ ‫ﻣﻨﺎﺑﻊ‬ ‫ﻣﺪﯾﺮﯾﺖ‬ ‫ﻓﺮاﯾﻨﺪ‬ ‫از‬ ‫ﻣﻨﺴﺠﻢ‬ ‫اﻟﮕﻮی‬ ‫اﯾﺠﺎد‬
‫اﳌ‬
‫ﻠﻠﯽ‬
•
‫ﺑﯿﻦ‬ ‫اﻧﺴﺎﻧﯽ‬ ‫ﻣﻨﺎﺑﻊ‬ ‫ﻣﺪﯾﺮﯾﺖ‬ ‫ﻣﻠﯿﺘﯽ‬ ‫ﭼﻨﺪ‬ ‫ﻣﺎﻫﯿﺖ‬
‫اﳌﻠﻠﯽ‬
•
‫ﻃﺮﯾﻖ‬ ‫اﯾﻦ‬ ‫از‬ ‫ﭘﺎﯾﺪار‬ ‫رﻗﺎﺑﺘﯽ‬ ‫ﻣﺰﯾﺖ‬ ‫ﮐﺴﺐ‬
•
‫ﺑﯿﻦ‬ ‫اﻧﺴﺎﻧﯽ‬ ‫ﻣﻨﺎﺑﻊ‬ ‫ﻣﺪﯾﺮﯾﺖ‬ ‫و‬ ‫اﻃﻼﻋﺎت‬ ‫ﻓﻨﺎوری‬
‫اﳌﻠﻠﯽ‬
saranazari.com
‫دﯾﺪﮔﺎه‬
‫اﻧﺴﺎﻧﯽ‬ ‫ﻣﻨﺎﺑﻊ‬ ‫ﻣﺪﯾﺮﯾﺖ‬ ‫ﺳﯿﺎﺳﯽ‬
‫ﮐﺎ‬ ‫ﻣﺤﺘﻮای‬ ،‫اﻧﺴﺎﻧﯽ‬ ‫ﻣﻨﺎﺑﻊ‬ ‫ﻣﺪﯾﺮﯾﺖ‬ ‫ﺑﻪ‬ ‫ﻣﺮﺑﻮط‬ ‫ﻫﺎی‬ ‫ﮔﯿﺮی‬ ‫ﺗﺼﻤﯿﻢ‬ ‫در‬ ‫ﻣﯿﺘﻮاﻧﺪ‬ ‫ﺧﺎرﺟﯽ‬ ‫ﻓﺸﺎرﻫﺎی‬
‫ﲢﺖ‬ ‫را‬ ‫ر‬
‫اﻟﺸﻌﺎع‬
‫اﺳﺖ‬ ‫ﻣﻬﻢ‬ ‫ﻋﻤﻞ‬ ‫در‬ ‫ﻫﻢ‬ ‫ﻧﻈﺮی‬ ‫ﳊﺎظ‬ ‫از‬ ‫ﻫﻢ‬ ‫دﻫﺪ‬ ‫ﻗﺮار‬
.
‫ﺑﺮ‬ ‫دﯾﮕﺮان‬ ‫ﺑﺮ‬ ‫ﺗﺎﺛﯿﺮﮔﺬاری‬ ‫ﺑﻪ‬ ‫ﻣﺮﺑﻮط‬ ‫ﺗﺪاﺑﯿﺮ‬ ‫و‬ ‫ﻫﺎ‬ ‫ﺳﯿﺎﺳﺖ‬ ‫ﭼﮕﻮﻧﻪ‬
‫ﮐﺎرﮐﺮدﻫﺎی‬
‫ﻣﻨﺎﺑﻊ‬ ‫ﻣﺪﯾﺮﯾﺖ‬
‫اﺛﺮ‬ ‫اﻧﺴﺎﻧﯽ‬
‫ﻣﯿﮕﺬارد؟‬
•
‫ﮐﺎرﻣﻨﺪﯾﺎﺑﯽ‬
‫اﻧﺘﺨﺎب‬ ‫و‬
•
‫اﺳﺘﺨﺪام‬
•
‫ﻋﻤﻠﮑﺮد‬ ‫ارزﯾﺎﺑﯽ‬
•
‫ﺷﻐﻠﯽ‬ ‫ﭘﯿﺸﺮﻓﺖ‬ ‫ﻣﺴﯿﺮ‬
saranazari.com
•
‫ﻓﻨﻮن‬
‫ﺧﻮدارﺗﻘﺎﯾﯽ‬
)
‫ﻧﻔﻮذ‬
(
•
‫رﻓﺘﺎرﻫﺎی‬
‫ﻏﯿﺮﮐﻼﻣﯽ‬
‫ﻣﺼﺎﺣﺒﻪ‬
‫ﮐﻨﻨﺪﮔﺎن‬
‫ﻗﺮار‬ ‫ﺗﺎﺛﯿﺮ‬ ‫ﲢﺖ‬ ‫ﮐﻤﺘﺮ‬ ‫دﯾﺪه‬ ‫آﻣﻮزش‬
‫ﻣﯿﮕﺮﻓﺘﻨﺪ‬
.
‫اﻧﺴﺎﻧﯽ‬ ‫ﻧﯿﺮوی‬ ‫ﺟﺬب‬ ‫ﻣﻌﯿﺎر‬ ‫ﻋﻨﻮان‬ ‫ﺑﻪ‬ ‫ﺑﻮدن‬ ‫ﻣﻨﺎﺳﺐ‬ ‫ﺑﺮ‬ ‫ﺗﺎﮐﯿﺪ‬
saranazari.com
‫ﻣﻨﺎﺑﻊ‬ ‫ﮐﺎرﮐﺮد‬ ‫ﻣﺪﯾﺮﯾﺖ‬
‫اﻧﺴﺎﻧﯽ‬
‫ﺷﯿﻮه‬ ‫ﺑﺮرﺳﯽ‬
‫ﻫﺎﯾﯽ‬
‫آن‬ ‫در‬ ‫ﮐﻪ‬
‫ﮐﺎرﮐﺮدﻫﺎی‬
‫اداره‬ ‫اﻧﺴﺎﻧﯽ‬ ‫ﻣﻨﺎﺑﻊ‬
‫ﻣﯿﺸﻮد‬
.
‫ﺷﺎﻣﻞ‬
:
•
‫ﺑﻪ‬ ‫و‬ ‫ﺟﺬب‬
‫ﮐﺎرﮔﻤﺎری‬
•
‫ﺑﻬﺴﺎزی‬
•
‫اﻧﮕﯿﺰش‬
•
‫ﻧﮕﻬﺪاری‬
saranazari.com
‫اﻧﺴﺎﻧﯽ‬ ‫ﻣﻨﺎﺑﻊ‬ ‫ﺟﺪﯾﺪ‬ ‫ﻫﺎی‬ ‫ﻧﻘﺶ‬
)
‫دﯾﻮﯾﺪ‬
‫آﻟﺮﯾﭻ‬
(
saranazari.com
‫و‬ ‫ﻓﺮآﯾﻨﺪﻫﺎ‬
‫ﮐﺎرﮐﺮدﻫﺎی‬
‫اﻧﺴﺎﻧﯽ‬ ‫ﻣﻨﺎﺑﻊ‬ ‫اﺳﺘﺮاﺗﮋﯾﮏ‬ ‫ﻣﺪﯾﺮﯾﺖ‬
•
‫ﺑﻬﺮه‬ ‫از‬ ‫ﺗﺎ‬ ‫ﺑﺎﺷﺪ‬ ‫داﺷﺘﻪ‬ ‫ﺗﺎﮐﯿﺪ‬ ‫ﻫﺎ‬ ‫ﻓﻌﺎﻟﯿﺖ‬ ‫ﯾﮑﭙﺎرﭼﮕﯽ‬ ‫ﺑﺮروی‬
‫وری‬
‫اﻃ‬ ‫اﻓﺰوده‬ ‫ارزش‬ ‫اﯾﺠﺎد‬ ‫و‬
‫ﻤﯿﻨﺎن‬
‫ﺷﻮد‬ ‫ﺣﺎﺻﻞ‬
.
•
‫ﺑﺎﺷﺪ‬ ‫داﺷﺘﻪ‬ ‫ﻣﺪاﺧﻠﻪ‬ ‫ﺳﺎزﻣﺎﻧﯽ‬ ‫ﺗﻐﯿﯿﺮ‬ ‫و‬ ‫رﯾﺰی‬ ‫ﺑﺮﻧﺎﻣﻪ‬ ‫ﻓﺮآﯾﻨﺪ‬ ‫ﮐﻞ‬ ‫در‬
.
•
‫ﺳﺎزﻣﺎﻧﯽ‬ ‫ﻓﺮﻫﻨﮓ‬ ‫آورﻧﺪه‬ ‫وﺟﻮد‬ ‫ﺑﻪ‬ ‫و‬ ‫ﺳﺎزﻣﺎﻧﯽ‬ ‫ﺗﻐﯿﯿﺮ‬ ‫ﻓﺮآﯾﻨﺪ‬ ‫در‬ ‫راﻫﺒﺮدی‬ ‫ﺷﺮﯾﮏ‬ ‫ﻣﻨﺰﻟﻪ‬ ‫ﺑﻪ‬
•
‫ﻓﻌﺎﻟﯿﺖ‬ ‫ﲤﺮﮐﺰ‬ ‫ﻋﺪم‬ ‫ﻃﺮﯾﻖ‬ ‫از‬
‫ﻫ‬
‫ﮐ‬ ‫واﮔﺬار‬ ‫ﺻﻒ‬ ‫ارﺷﺪ‬ ‫ﻣﺪﯾﺮﯾﺖ‬ ‫ﺑﻪ‬ ‫ﻣﺘﺨﺼﺼﺎن‬ ‫از‬ ‫را‬ ‫ﺳﻨﺘﯽ‬ ‫ﺎی‬
‫ﻨﺪ‬
•
‫ﮔﯿﺮد‬ ‫ﻧﻈﺮ‬ ‫در‬ ‫ﻓﺮد‬ ‫ﺑﻪ‬ ‫ﻣﻨﺤﺼﺮ‬ ‫دارای‬ ‫ﺗﺮﯾﻦ‬ ‫ﻣﻬﻢ‬ ‫ﻣﻨﺰﻟﻪ‬ ‫ﺑﻪ‬ ‫را‬ ‫ﮐﺎرﮐﻨﺎن‬
•
‫ﺳﺎزﻣﺎن‬ ‫آورﻧﺪه‬ ‫وﺟﻮد‬ ‫ﺑﻪ‬ ‫و‬ ‫ﺳﺎزﻣﺎﻧﯽ‬ ‫اﺛﺮﺑﺨﺸﯽ‬ ‫ﮔﺮ‬ ‫ﺗﺴﻬﯿﻞ‬
‫ﯾﺎدﮔﯿﺮﻧﺪه‬
‫ﺑﺎﺷﺪ‬
.
saranazari.com
‫ﻫﻤﮑﺎران‬ ‫و‬ ‫ﻧﻮ‬ ‫ﺑﻨﺪی‬ ‫دﺳﺘﻪ‬
۲۰۰۳
saranazari.com
‫ﺑﻨﺪی‬ ‫دﺳﺘﻪ‬
‫ﻻزﯾﺮ‬
۲۰۰۰
saranazari.com
‫ﺑﻨﺪی‬ ‫دﺳﺘﻪ‬
‫ﻫﺎرل‬
‫و‬
‫ﺗﺰاﻓﺮﯾﺮ‬
•
‫ﮐﺎرﻣﻨﺪﯾﺎﺑﯽ‬
•
‫اﻧﺘﺨﺎب‬
•
‫ﺧﺪﻣﺎت‬ ‫ﺟﺒﺮان‬
•
‫ﮐﺎرﮐﻨﺎن‬ ‫ﻣﺸﺎرﮐﺖ‬
•
‫داﺧﻠﯽ‬ ‫ﮐﺎر‬ ‫ﻧﯿﺮوی‬ ‫ﺑﺎزار‬
•
‫آﻣﻮزش‬
saranazari.com
‫ﺑﻨﺪی‬ ‫دﺳﺘﻪ‬
‫دﯾﺴﻨﺰو‬
‫و‬
‫راﺑﯿﻨﺰ‬
۲۰۰۲
saranazari.com
•
‫وﻇﺎﯾﻒ‬ ‫اﺧﺘﯿﺎرات‬ ‫واﮔﺬاری‬
:
‫ﺻﻒ‬ ‫در‬ ‫ﻣﺘﺨﺼﺺ‬ ‫ﻏﯿﺮ‬ ‫ﻣﺪﯾﺮ‬ ‫ﺑﻪ‬ ‫ﮐﺎرﮐﻨﺎن‬ ‫اﻣﻮر‬ ‫زﻣﯿﻨﻪ‬ ‫در‬ ‫ﻣﺘﺨﺼﺺ‬ ‫اﻓﺮاد‬ ‫از‬ ‫ﻫﺎ‬ ‫ﻓﻌﺎﻟﯿﺖ‬ ‫اﻧﺘﻘﺎل‬
•
‫زداﯾﯽ‬ ‫ﲤﺮﮐﺰ‬
:
‫دﯾﮕﺮ‬ ‫ﺳﻄﺢ‬ ‫ﺑﻪ‬ ‫ﮐﺎرﮐﻨﺎن‬ ‫اﻣﻮر‬ ‫ﻣﺘﺨﺼﺼﺎن‬ ‫از‬ ‫ﺳﻄﺢ‬ ‫ﯾﮏ‬ ‫از‬ ‫ﮐﺎرﮐﻨﺎن‬ ‫ﻫﺎی‬ ‫ﻓﻌﺎﻟﯿﺖ‬ ‫اﻧﺘﻘﺎل‬
saranazari.com
‫ﺗﻌﺮﯾﻒ‬
‫ﻫﺎل‬
‫و‬
‫ﺗﻮرﯾﻨﮕﺘﻮن‬
‫اﺳﺘﺮاﺗﮋی‬ ‫از‬
:
•
‫اﺳﺘﺮاﺗﮋی‬ ‫ﺗﻔﮑﺮ‬
•
‫اﺳﺘﺮاﺗﮋی‬ ‫ﻣﺪاﺧﻠﻪ‬
saranazari.com

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