29. Example of Value Design Model
(BMW Product concept design)
を価値デザインモデルで描く
Vision
Concept
Design
Meaning
Words
Story
The BMW brand epitomizes
Sheer Driving Pleasure
Intelligence
Safety
Sporty
It is not just transport machine.,
but give us fun of driving
Winner of engine of the year
Craftsmanship
Highly emotional
Connection between a BMW
and its driver
Concept Concept
Digital Companion.
Alive Geometry. Boost and Ease.