Here are some key design/layout tips for cart recovery emails:
- Keep it simple - these emails should be scannable and easy to understand at a glance. Avoid clutter.
- Use large product images - Highlight abandoned products visually since images capture attention better than text alone.
- Include social proof - Add reviews, star ratings, or popularity indicators to give social validation.
- Add urgency - Use language like "Don't forget" or time-based discounts to encourage quick action before the offer expires.
- Make it easy to complete - Include prominent "Complete Purchase" buttons or links near the top to guide users to one-click checkout.
- Personalize the experience - Greet the
Here are some key design/layout tips for cart recovery emails:
- Keep it simple - these emails should be scannable and easy to understand at a glance. Avoid clutter.
- Use large product images - Highlight abandoned products visually since images capture attention better than text alone.
- Include social proof - Add reviews, star ratings, or popularity indicators to give social validation.
- Add urgency - Use language like "Don't forget" or time-based discounts to encourage quick action before the offer expires.
- Make it easy to complete - Include prominent "Complete Purchase" buttons or links near the top to guide users to one-click checkout.
- Personalize the experience - Greet the
Google Analytics tips including events, custom variables, multi-channel funnels, custom reports and more. From my #SearchFest presentation on February 24, 2012.
Landing pages, conversion optimization, scent and the holy trinity of conversion. Presentation by Bryan Eisenberg for Fusion Marketing Experience Antwerp. Blog post on http://www.contentmarketingexperience.com
Writeup: http://zygote.egg-co.com/social-media-roi/
A presentation on social media ROI. I tend to be quite visual with my presentations so you won't get a lot of the wordy content unless you're there listening to me! But anyway, it's roughly split into 3 parts:
1) Identifying why ROI from social media is difficult to measure.
2) Thinking about how to define new success metrics that make sense for your business.
3) Real-world campaigns and how you could measure their success.
The Dark Side of 100mSv - Let's take a closer look at the "Quick View of Radi...nagai-koko
This paper is written in the form of a picture storytelling show, and depicts the process in which children ask and think about a number of questions contained in a quick reference chart published in a supplementary radiation reader distributed to schools by the Japanese Ministry of Education, Culture, Sports, Science and Technology. (In Japanese)
Google Analytics tips including events, custom variables, multi-channel funnels, custom reports and more. From my #SearchFest presentation on February 24, 2012.
Landing pages, conversion optimization, scent and the holy trinity of conversion. Presentation by Bryan Eisenberg for Fusion Marketing Experience Antwerp. Blog post on http://www.contentmarketingexperience.com
Writeup: http://zygote.egg-co.com/social-media-roi/
A presentation on social media ROI. I tend to be quite visual with my presentations so you won't get a lot of the wordy content unless you're there listening to me! But anyway, it's roughly split into 3 parts:
1) Identifying why ROI from social media is difficult to measure.
2) Thinking about how to define new success metrics that make sense for your business.
3) Real-world campaigns and how you could measure their success.
The Dark Side of 100mSv - Let's take a closer look at the "Quick View of Radi...nagai-koko
This paper is written in the form of a picture storytelling show, and depicts the process in which children ask and think about a number of questions contained in a quick reference chart published in a supplementary radiation reader distributed to schools by the Japanese Ministry of Education, Culture, Sports, Science and Technology. (In Japanese)