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'소셜음악' 뮤즈어라이브 회사 소개
The document discusses the growing social ecosystem for musicians and the move towards social entertainment networks and platforms. It introduces several new social music and TV platforms called Muzrang, Muzstage, and TValive that integrate social media data and behaviors to provide rankings and guides for musicians, videos, and TV shows. These platforms analyze both visible and invisible online musical and viewing behaviors to better understand popularity and give exposure to emerging artists and content.
'소셜음악' 뮤즈어라이브 회사 소개
- 1. The Social Ecosystemfor Musician 1
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- 3. : 2011 6 3
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- 5. / : 21 bloter.net : 5
- 6. 1 : music entertainment network 2 : social entertainment network 6
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- 8. Social Data = ALIVE RANK Data-Mining Set: facebook, twitter & YouTube 8
- 9. www.muzrang.com Music Video Sharing Platform based on Realtime Social Musician Chart new K-Pop Base for the global market 9
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- 11. www.TValive.tv realtime Social Guide for TV Dramas & TV Shows based on ALIVE RANK 11
- 12. www.muzstage.com Live Streaming Service: Social Broadcasting new paradigm for the Social Experience 12
- 13. muzstage Webcam Video social stage / 13
- 14. facebook app series muz YouTube ( ) http://www.facebook.com/apps/application.php? api_key=248795675138652 1000 muz Vimeo ( ) http://www.facebook.com/apps/application.php? api_key=156719807739153 400 14
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- 16. musical behavior buying recommendation visible sharing listening direct/indirect watching invisible singing dancing 16
- 17. data w.r.t musicalbehavior visible behavior invisible behavior Black Box Web Evolution BIG DATA 17
- 18. ALIVE RANK Social MediaBehavior Analytics 18
- 19. 3 musical behavior Active Sharing Passive Sharing Veiled Consumption 19
- 20. Active Sharing One-Click-Gesture such as “Like” Recommendation via email, post, tweet Buying with tweet/Like 20
- 21. Passive Sharing Buying Listening Watching 21
- 22. Veiled Consumption Message-Reach &-Range Indirect Listening Indirect Watching 22
- 23. A-Matrix 20 Parameters P-Matrix 8 Parameters V-Matrix 2 Parameters Damping-Coefficients 11 Parameters 23
- 24. ALIVE RANK = AL(t) = vt ⋅ log ∏ ⎡ dt −1 A ⎤ ⋅ ⎡ dt −1Pt ⎤ ⋅ ⎡ dt −1Vt ⎤ ⎣ ⎦ ⎣ α t β ⎦ ⎣ γ ⎦ dt−1 := damping factor vt := velocity coefficients 24
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- 26. The Music-Market ismoving!
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- 28. 2010년 미국 스트리밍사업자 without Pandora & YouTube > 무료 스트리밍 사업자 성장 (초록색) > VEVO (Sony, Universal, EMI): 전통 음반/음 원기획사 스트리밍 시장 진출
- 29. 2010년 미국 스트리밍사업자 with Pandora & YouTube > 새로운 강자: YouTube (music) > 전체 스트리밍 시장의 약 31% (전년대비 94% 성장) > YouTube 전체 트래픽 중 music 비율: 약 47% > myspace의 몰락
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- 32. The TV-Market ismoving! 32
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- 34. Eric Schmidt (GoogleChairman), “TV is getting more social and more mobile.” 34
- 35. Nielsen, Yahoo (2011 1 ) “ 86% TV ” 35
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- 37. YouGov (2011 10 ), Social TV Trends Report 2011 “ TV 75% Second Screen ” 37
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- 39. 2011 11 4 4 Drama Overload Social Guide: inevitable! 39
- 40. How do wevalue the opportunity? 40
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- 43. 2011 (est.) TV: 2500 :4 5400 : 5100 43
- 44. TV + TV 44
- 45. ʻ ʼ 45
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