Squared Online Module 2 We had to come up with an online business idea and produce a persuasive presentation in PowerPoint or Keynote with audio narration.

1. Group 20 – We Are Going To Make Millions Presentation

2. OVER
million
in the UK
18
MUMS
1/3
have one
foreign parent
nearly
in a
mums connect
COUNTRY?
NEW
HOW DO
2Group 20 – Module 2 Presentation
by
ETHICALL
Y
western nation
MOST
AND ISOLATED
vunerable
MUMSCAN FEEL
DIVERSE
2050
of children

3. 3Group 20 – Module 2 Presentation 3Group 20 – Module 2 Presentation
A free mobile platform, built on a freemium
model that connects mums on the go, creating
local communities with global connections.
Location
technology
Making
connections
Search
filters
Exclusive
features

4. 4Group 20 – Module 2 Presentation
Who’s it for?
all mums

5. 5
We are unique!
Group 20 – Module 2 Presentation

6. 6Group 20 – Module 2 Presentation
It’s party time!

7. 5Group 20 – Module 2 Presentation 7Group 20 – Module 2 Presentation
and our brand partners
Headline sponsor

8. 8Group 20 – Module 2 Presentation
FINANCIAL SUPPORT
customer service
IT SUPPORT
SALES FORCE
cloud space
software
marketing Platform build
hardware
design
maintenance

9. 9Group 20 – Module 2 Presentation
How will we market?

10. 10Group 20 – Module 2 Presentation
Lets make money!
EXPENSES YEAR 1 YEAR 2 YEAR 3
Operation Costs 443,969 834,105 1,143,309
Depreciation 71,100 71,100 71,100
Promotion 1,000,000 1,000,000 500,000
Sales and Marketing 244,407 403,462 587,044
R&D 355,500 586,853 853,882
Total Operating Expenses 2,114,976 2,895,520 3,155,335
cost structure
start up costs
CAPITAL STRUCTURE £ SHARE
Operation Costs 100,000 80%
Kickstarter 100,000 20%
Total Expenses 200,000 100%

11. 11Group 20 – Module 2 Presentation
Our revenue streams
REVENUES YEAR 1 YEAR 2 YEAR 3
Total users 500,000 1,500,000 3,000,000
No. of visitors per month 2,500,000 7,500,000 15,000,000
No of visitors per year 30,000,000 90,000,000 180,000,000
O2 Headline Sponsor 1,000,000 1,000,000 500,000
Advertising revenue - Partner Brands 300,000 300,000 300,000
Affiliate Program - Amazon 60,000 180,000 360,000
Other affiliate programs 150,000 450,000 900,000
Premium Revenue(subscriptions) 525,000 1,575,000 3,150,000
Total Sales 2,035,000 3,505,000 5,210,000
Credit Card Fees (Direct Costs) 13,123 37,168 73,235
GROSS PROFIT 2,021,878 3,467,833 5,136,765
PROFIT / LOSS YEAR 1 YEAR 2 YEAR 3
Profit/loss before interest and taxes -93,099 572,313 1,981,430
Charity Contributions 57,231 198,143
NET PROFIT BEFORE INTEREST / TAXES -93,099 515,081 1,783,287
IRR 148%
‘
Premium Revenue (subscriptions)
Other affiliate programs
Affiliate Program - Amazon
Advertising revenue - Partner Brands
O2 Headline Sponsor
year
1
year
2
year
3
6000000
5000000
4000000
0
3000000
2000000
1000000
Grossprofit

12. With special thanks to all the members of group 20 for their fantastic joint effort in building
Mumeet. Attila Raskó – Marketing, Research,
Copy
Desmond Ho – Marketing, Research,
Copy
Justin Cunnew – Marketing, Research,
Copy
Sam Tierney – Marketing, Research,
Gabrielle Grant – Founder, Marketing, Copy
Claudine Hanks – Creative, Marketing
Ashwin Gupta – Financial, Copy
Vesna Baros – Financial, Copy