The document outlines several custom design projects for retail displays, including a durable sign holder for IHOP syrup caddies and custom video displays that enhance advertising and sales. Key benefits include cost savings, increased brand awareness, and effective marketing strategies tailored to target demographics. The production runs for these projects vary, showcasing a commitment to efficient and timely delivery.

1. Retro-Fitting & Custom Design
Challenge: Create a durable sign holder to attach to
current syrup caddies in IHOP Restaurants.
Execution: A metal frame style holder was created to
hold promotional signage at the table. Frame securely
clips on to existing syrup caddies to keep the table neat
and de-cluttered. The customers time frame allowed
for Asian sourcing which lead to a greater cost savings
and an on time delivery.
Smart Solutions Used:
• Asian sourcing
• Metal construction
• Textured powder coating
Benefits:
• Cost savings
• Increased advertising
• Product promotion
• Retrofits in field
Production:
• 110,000 Units
“Great experience working with
WM- everything went smoothly
and on time!”

2. Custom Retail Video Displays
Retail Display and Fulfillment Services
• WM custom designed and produced a display
and mount for the customer-provided monitor.
• Customer needed to distribute literature as a
take-away, WM designed a mount and sourced
the literature pocket.
• Customer needed fulfillment services. WM
loaded the video onto the monitor, mounted
the monitor and graphics to the stand as well
as co-packed the literature.
• WM sourced and produced the p-o-p graphics.
Digital Signage Displays Increase:
• Brand awareness by 48%
• Average purchase amount by 30%
• Sales volume by 32%
• Visitor traffic by 33%
*InfoTrends Study
Client: Retailer: Production Run:
800
Ms. Daris G. Frencha, Retail Merchandising Consultant • Dallas-Fort Worth Office • 800.443.2000 x 115 • dfrencha@wmdisplay.com
WM Display Group - Copyright 2011 © All Rights Reserved

3. Print Materials
• Product Launch for a new niche
product that needs description at the
point-of-purchase
• Target Market: Women DIY’ers
• Plan-O-Gram Design
• Developed hardware to support video
and secure accessories
• Produced Graphics
Client:
Retailer:
Production Run: 180
Ms. Daris G. Frencha, Retail Merchandising Consultant • Dallas-Fort Worth Office • 800.443.2000 x 115 • dfrencha@wmdisplay.com
WM Display Group - Copyright 2011 © All Rights Reserved

4. Corrugated PDQ’s
• Ethnic Marketing
• Brand Marketing
• Sampling
• Corrugated, Counter Solution
• Graphics Development
Client:
Retailer:
Independent Beauty Supply Chains
Production Run:
5,000
Ms. Daris G. Frencha, Retail Merchandising Consultant • Dallas-Fort Worth Office • 800.443.2000 x 115 • dfrencha@wmdisplay.com
WM Display Group - Copyright 2011 © All Rights Reserved