Now playing everywhere.

1. 60 million of the biggest brand fans in the world
are tuned in to Spotify, streaming across devices
from morning to night. Our premium environment
and powerful audience insights guarantee you’ll
reach them when they’re most engaged.
Let’s make your brand connection count.
Now playing
everywhere
Global Media Kit 2015

2. Hello.
Spotify here.
We unlock audience insights to connect brands with the
streaming generation, through solutions designed for
viewability and 100% share of voice.
Spotify reaches a highly engaged audience across mobile,
desktop and connected devices. The average cross-
platform free user spends 148 minutes with us throughout
their day, while exercising, commuting, studying and more.
This increasingly mobile audience is twice as likely to
advocate for and feel emotionally connected to brands.
(Source: comScore Brand Impact Study, 2014)
Search
Search for your favorite
content and hit play.
Browse
Browse instant playlists for
every mood and moment,
handpicked by our experts.
Discover
Discover recommendations,
new releases, what your
friends like and more.
Radio
Sit back and listen. The more
you personalize the stations,
the better they get.
1
2
3
4
75M
ACTIVE USERS
20M
SUBSCRIBERS
30M
SONGS
1.5B
PLAYLISTS
58
COUNTRIES
Free
Ad-supported instant listening on mobile,
tablet and desktop.
Premium
Download and listen offline in high-quality
audio. No ads, no commitment.
How to listen

3. Your audience
is tuned in.
Insights
Under 18 18-24 25-34 35-44 45+
49% 51%
Men Women
Mobile-first
More people take us more places than ever. And
you have more ways to reach them.
Always on
Our audience streams from morning to
night, and the average cross-platform user
spends 148 minutes with us daily.
BRAND ADVOCACY
2x
Receptive to brands
Streamers are nearly 2x as likely to be
strong brand advocates.
56% 44%
0 3 6 9 12 15 18 21 23
Desktop
Mobile
148
min/day
LEARN MORE
spotify.com/brands/insightsSource: Spotify internal data, 2015; comScore Brand Impact Study, 2014

4. Reach the audiences
that matter most.
Age & Gender
Powered by 100% registered
user data
Geography
Based on the IP address of a
user’s current Spotify session
Language
Specified by the user upon
registration
Who they are1
Daypart
Reach users at the right time to suit your
messaging or complement broadcast
buys.
Platform
Dynamically serve campaigns to users
based on their active platform.
Retargeting/Sequential Messaging
Re-engage users across platforms or tell
longer-form brand stories.
A
A
A
When & How
they’re listening
32
What they’re
listening to
Playlist
Reach unique behavioral
segments through playlists
streamed on Spotify.
Genre
Deliver your message
immediately after a user has
listened to a specific genre.
Targeting
LEARN MORE
spotify.com/brands/targeting

5. Own the
conversation. Homepage Takeover
Block out a full day for your brand on
our Homepage.
Leaderboard
Display your message when users are
actively engaged.
Billboard
Greet Spotify users with a beautiful
screensaver designed for viewability.
Advertiser page
Seamlessly integrate your microsite into
the Spotify player.
Branded Playlist
Customize user-generated playlists for
your brand.
Spotify ads are
Served
to active
users
Share
of voice
Above
the fold
100%
Formats
Audio
A cross-platform audio spot, cover art
and clickable campaign name.
Video Takeover
Sponsor the ad break experience with
video and display.
Sponsored Session
Delight your audience with exclusive
sponsorship of ad-free listening.*
Mobile Interstitial
Keep your brand in view with full-
screen interstitials.*
LEARN MORE
spotify.com/brands/formats
Viewable
*Sponsored Session & Mobile Interstitial available in select markets

6. SpotifyAudio Ads are:
• 71% more informative
• 52% clearer
• 50% more likely to increase brand
interest
Compared to Interquest digital advertising benchmarks
The world is listening.
Get heard. Get seen.
‣ Reach audiences across devices
‣ Companion image is 100% viewable
‣ Clickable unit invites engagement
‣ Fewer ads per hour for greater brand impact
‣ Custom audio production available
Audio Ads
Spotify Audio Ads
One voice, scalable across all platforms.
Our audience listens wherever they go, while exercising, commuting, at work, at
home and more. Reach them with Spotify Audio Ads, throughout their day and
across devices.
LEARN MORE
spotify.com/brands/formats

7. Spotify Video Ads
The world is watching.
Get heard. Get seen.
‣Only served when Spotify is in view
‣100% share of voice
‣100% registered user data
‣Only completed views are billed
Video Takeover
Sponsor the ad break experience
with video and display.
Sponsored Sessions
Delight your audience with exclusive
sponsorship of ad-free listening.
Available in select markets
Outstanding results:
Measured Sponsored Sessions campaigns to
date achieve ad recall in the top 2% of
Millward Brown Digital measured video
campaigns.
Video Ads
LEARN MORE
spotify.com/brands/formats

8. Custom Solutions
that inspire.
Brand Experiences
Ready to explore a deeper integration? Leverage all that
Spotify has to offer to drive more lasting, meaningful
impact with fans.
At your disposal
Audience Insights
Creative made smarter
API
Powerful tools for
innovative experiences
Spotify Catalog
Perfectly curated
content
Production
Expertise
Best-in-class execution
LEARN MORE
spotify.com/brands/gallery
Branded content
Captivating custom video, audio and rich media
Event activations
Live touch points, from concerts to cultural
experiences
Cross-media partnerships
Collaboration to amplify existing partnerships
Slate programs
Original series well-loved by fans

9. Let’s
connect.
Get in touch with the team at
spotify.com/brands
in