The document discusses the opportunities for sports licensing in India using WWE as an example. It notes that WWE is very popular in India, often outperforming cricket and other sports in TV ratings. WWE reaches over 68 million households in India through Ten Sports. The document argues that WWE Superstars have strong social media followings that create licensing opportunities. It provides examples of WWE's existing licensing partnerships in India for toys, trading cards, video games and other merchandise. Overall, the document promotes WWE as a prime candidate for expanded sports licensing and merchandising in the growing Indian market.