How Real Estate Associations Can Leverage RE BarCamps

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Debbie Kirkland, Realtor and Lisa Walker, Director of Communications and Public Affairs at Florida Realtors, present to the 2010 CEO Symposium on how to organize or help members organize a RE BarCamp event.
Debbie, Lisa and others organized the REBarCamp Orlando event in 2010 the day before the FL Realtors Annual Conference.

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  • Asked to speak about the 5Ws and H of a REBAR camp. Let’s get started.
  • Whew! There is usually a wrap up event after the day. It is another networking opportunity.
  • Technology Sponsors recognize the need to contribute to these events. Attendees seek them out for business, advice and support after these events. Sponsors garnish credibility, economic benefits and loyalty long after these events.
  • Presentations vs Attendee driven content. What you need today, may not be the same as what you need tomorrow. The venues generate their own schedules and topics of interest. The attendees are encouraged to participate, to drive their own experience. The beauty is there is no failed discussion if everyone participates. – No association responsibilities – No speaker let down or failure.
  • Business models and needs have changed with the advent and growth of technology and social networking. Realtors have more demands on them now, and yet more opportunities to grow their businesses than ever before.
  • There will be people who live for these events, and others who will have never experienced anything like it. Highly technical people and highly motivational, to those who are completely new, and have no experience.Rules just no vendor pimping.People bring whatever they want, notebook, laptops, tech gadgets.The events are casual, and venues usually generate dress codes.
  • Facilitate and encourage members to make this their venue.Suggest those in your area that are savvy, organized and networked.Provide whatever you can to make it a successful event within your budget.Venues are the hardest thing to acquire, make suggestions, provide support. AV equipment is a plus.Help with advertising and getting word to other members. Newsletters, website widget, association executives.
  • Help members find others that might want to help them.
  • Piggyback on another event: Florida Realtors Annual Convention & Trade ExpoYPN Florida kick-offDistrict MeetingsLarge or small venue predecessors or follow ups.
  • A great time for all the attendees to meet each other, to meet some of the VIP’s
  • Websites and photo logs help members keep in touch and find each other later.Set up by Members - Organizers
  • FL Realtors attendees ~ What they had to say.
  • How Real Estate Associations Can Leverage RE BarCamps

    1. 1. Are YoU ready for this?<br />
    2. 2. What is RE Barcamp?<br />“RE BarCampis an ad-hoc gathering born from the desire for people to share and learn in an open environment. It is an intense event with discussions, demos, and interaction from attendees.”<br />It’s simple.. it’s people meeting people, learning, sharing, gathering, and networking. It is what the attendees make it!<br />National Site: http://www.REBarCamp.com<br />
    3. 3. WhAT’S WITH THE Bar?<br />http://www.youtube.com/watch?v=r9RBO1GE7NU<br />
    4. 4. Promotion and Planning<br />It’s As Much A Social and Networking Event <br />As<br />A Learning Event<br />
    5. 5. The viral message and the spirit of re barcamp<br />http://www.youtube.com/watch?v=leFJ8AEHHAI<br />
    6. 6. LECTURES?<br />INTERACTION?<br />Why BarCamps? It’s What members want<br />
    7. 7. Marketing trends ARE changing<br />BUSINESS MODELS ARE changing<br />COMMUNICATIONS ARE changing<br />CHANGE….OR LOSE MEMBERS<br />
    8. 8. They are evaluating their business models<br />They want time and productivity management tools<br />They are learning how to use social media as a result<br />They don’t know what to do first.<br />Most brokers don’t use social media or offer training in social marketing.<br />Agents are hearing about technology but don’t know where to find out about it.<br /><ul><li>Virtual offices, mobile technology
    9. 9. Mobile devices, hardware, software
    10. 10. Less Money, Shift in Advertising Mediums
    11. 11. Business applications
    12. 12. Competitive Field is Separating Agents, Users-Non-Users
    13. 13. Getting training online from other professionals, User groups
    14. 14. Attending social media training events</li></ul>Realtors are asking for help<br />
    15. 15. SMARTPHONE APPLICATIONS<br />CONTACT MANAGEMENT PROGRAMS<br />SOCIAL MEDIA ADVERTISING PLATFORMS<br />WEBSITE DESIGN FEATURES<br />BLOGGING PLATFORMS<br />SEARCH ENGINE OPTIMIZATION<br />GOOGLE TOOLS<br />IDEAS ON FINDING BUYERS<br />MARKETING STRATEGIES<br />SOCIAL MEDIA COMMUNICATION TOOLS<br />LISTING TOOLS<br />IDEAS ON ETHICS INVOLVING SOCIAL MEDIA<br />BROKERAGE TRAINING IDEAS<br />BUSINESS PLAN MODELS<br />ROI STATISTICS<br />TIME MANAGEMENT TOOLS<br />RELATIONSHIP BUILDING AND NETWORKING IDEAS<br />What members are SHARING<br />
    16. 16. QUESTIONS WE GET ASKED MOST OFTEN<br /><ul><li>WHO SHOULD ATTEND?
    17. 17. ARE THERE RULES?
    18. 18. WHAT DO I BRING?
    19. 19. IS THERE A DRESS CODE?</li></li></ul><li>What is the association’s role?<br /><ul><li>HONOR THE MISSION
    20. 20. FACILITATE
    21. 21. GET OUT OF THE WAY
    22. 22. ENJOY</li></li></ul><li>Building your team<br /><ul><li>INDUSTRY PROFESSIONALS
    23. 23. SOCIAL MEDIA GURUS
    24. 24. INDUSTRY SUPPORT TEAM
    25. 25. THOUGHTFUL LEADERS</li></li></ul><li>MUST-HAVES<br /><ul><li>Venue do’s & don’ts
    26. 26. Seating, Tables, outlets
    27. 27. Internet access
    28. 28. White board/scheduler
    29. 29. Food!</li></li></ul><li>TAKING IT TO THE NEXT LEVEL<br /><ul><li>Logo and event website</li></ul>http://www.rebarcamporlando.com/<br /><ul><li>Mobile schedule of RE BarCamp Orlando http://rebarcamp-production.heroku.com/</li></li></ul><li>Steps to a successful event<br /><ul><li>It’s got to be FREE
    30. 30. Piggyback on another event
    31. 31. Before / After party
    32. 32. Sponsors
    33. 33. Promotion</li></li></ul><li>SPONSORSHIPS<br />WONDERFUL….IF <br />THEY GET THAT THIS IS NOT THEIR EVENT… <br />SPONSORS LOVE:<br /><ul><li>FREE STUFF
    34. 34. CASH FOR THE EVENT
    35. 35. EVENT WEBSITE OR SUPPORT
    36. 36. FOOD, DRINKS
    37. 37. SUPPLIES
    38. 38. DOOR PRIZES
    39. 39. AFTER-PARTY</li></li></ul><li>LOGOS: LOCATION, LOCATION, LOCATION<br />
    40. 40. PRE – EVENT<br />TWEET-UP<br />
    41. 41. Spread the buzz — before & after<br /><ul><li>Flickr photos</li></ul>http://www.flickr.com/groups/rebarcamporlando/<br />http://bit.ly/cn0a5f<br /><ul><li>Florida Realtors FaceBook Page:http://floridarealtors.org/facebook
    42. 42. RE BarCamp Orlando FaceBook Page:http://www.facebook.com/REBarCampOrlando
    43. 43. Twitter: Hashtag #REBCORL</li></li></ul><li>Testimonials<br />http://www.youtube.com/watch?v=xPDkTXqx6tE<br />
    44. 44. resources<br /><ul><li>Mobile scheduler softwarehttp://github.com/tylerhunt/barcamplive
    45. 45. Web app to display tweets on TVhttp://visibletweets.com
    46. 46. Barcamp logo and website materialshttp://barcamp.org/SpreadBarCamp</li></li></ul><li>Contact us<br /><ul><li>Debbie Kirkland, Realtor e-Pro, SFR</li></ul>TalkTallahassee.comHomeSalesofTallahassee.com850.212.0440Dkirkland.realtor@gmail.com@FloridaSunSales<br /><ul><li> Lisa Walker, Dir. Communications & Public Affairs</li></ul>Florida Realtors<br />407.438.1400, ext. 2325<br />lisaw@floridarealtors.org<br />

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