An IT startup designed based on Lean Start-up methodology.

1. Initiating Contact
Conflicting Schedules
Multiple Locations
Different Skill Levels
Lack of Motivation

2. By: Sasha Kaltashov, Sandrine Veillette, Greg Woo & Yulia Zaytseva
AKTIV

3. Aktiv connects active people beyond the Internet
to meet in the real world.
Our intuitive mobile app helps you
coordinate physical activity.
Aktiv aims to promote the social aspect of sports and
motivate people to adopt healthier lifestyles.

4. AGENDA
1. The Opportunity
2. The Product
3. The Plan
 The Team
 The Problem
 The Opportunity
 Market Research
 Competition
 Value Proposition
 User Experience
 Additional Features
 Metrics
 Marketing
 Monetization
 Challenges &
Risks
 Growth

5. The Opportunity

6. Meet our Team
Sandrine Greg Yulia Sasha
Revolutionize the sports community by increasing connectedness

7. Problem
Initiating
Contact
Conflicting
Schedules
Multiple
Locations
Different
Skill Levels
Lack of
Motivation

8. Opportunity
Value Hypothesis:
People are willing to solve this problem using an app.
Growth Hypothesis:
People are interested in playing sports with others and
have problems coordinating.

9. Market Research
 56M Runners in the US
 Affordability
 People of all ages run
(Avg 40 yo)
POPULARITY CONNECTEDNESS GROWTH
 70% of runners use
running apps
 45% of runners have no
preference or prefer
running in groups
 Running has a huge
growth momentum
 Mobile applications are
growing 7% annually

10. Customer Segments
AmateursElite Athletes Groups

11. Results
from 100 groups
46% of respondents
run often
52% of runners run
with friends
64% of runners have
problems coordinating
75% of respondents
saw value in the app
77% of respondents
would download the app
Interview Feedback

12. Competition Analysis
1. Running Apps 2. Messaging Apps 3. Team
Management Tools
 For individuals
 Compare stats with
friends
 Advanced runners
 Awkward process
 Time consuming
 Socially limiting
 Designed for teams
 Poor usability for
individuals
 Advanced athletes

13. Value Proposition
The Objective
Aktiv helps you find running partners. Other apps are your running partners
The Experience
Aktiv helps you meet your friends. Other apps help you compete with friends.
The User
Aktiv promotes social activity. Other apps are designed for individuals.

14. The Product

15. User Experience

16. User Experience

17. User Experience
Each flag
represents a
run near you
Filters to sort
through runs

18. User Experience
See a list of all
the runners
starting from
this place

19. User Experience

20. User Experience
Invite friends
Create friend
filters
Fill in your run
details
Set your privacy
settings

21. Minimum Viable Product

22. Additional Features
Run History
Filters
Gamification
Chat Box
Synchronization
Feedback
Invite or Exclude
Share

23. Measure Success
AB Testing
Focus Groups
Metrics
Number of runs shared and joined per week/month
Number of runners per run posted
Number of runs shared and joined per user
Tools

24. The Plan

25. Marketing Plan
Participate in
smaller scale
events
42,161 races in the
USA annually
Partner with big
event – organizations
Ex: Canada Running
Series, NYC Marathon
Find local running
club influencers
Top to bottom
approach
Word of mouth
Invite & Share to
friends
Social media

26. Monetization
Advertised
event or
workout
Event Organizers
Sport Brands
Athletics Club
NPOs & Federations
Local businesses
Physical store
as a starting
point

27. Challenges & Risks
Barriers to
Entry
Growth
Abusive
Behavior
CHALLENGES SOLUTIONS
Unique
Solution
Feedback &
Pilots
Exclude
Feature

28. Pivots
1. Customer Pivot
 Initial Target Market
 Team Sport
2. Customer Segment Pivot
 Already established community
 Workplace
3. Value Creation Pivot
 Subscription
 Premium

29. Growth
1. Increase User
Base
2. Additional features 3. Conquer follow-on
markets

30. Key Takeaways
Mission
Aktiv aims at connecting people beyond the Internet by simplifying the
coordination process
Value Proposition
Aktiv is intuitive and fun. It’s a unique solution for an underserved market.
Future Expansion
Aktiv will revolutionize the sports community by expanding to new markets and
promoting the social aspect of doing sports.
1.
2.
3.

31. Q&A
1. The Opportunity
2. The Product
3. The Plan
 The Team
 The Problem
 The Opportunity
 Market Research
 Customer Segment
 Initial Feedback
 Competition
 Value Proposition
 User Experience
 Additional Features
 Metrics
 Marketing
 Monetization
 Challenges &
Risks
 Growth

32. Appendix

33. Challenges & Risks
1. Coder
2. Market Research
3. Ease of Use
1. Abusive Behavior
2. Geographical Constraints
3. High Competition
4. Growth of User Base