4. PRIMARY RESEARCH
Interviews
(by telephone or face-to-face)
Surveys
(online or by mail)
Questionnaires
(online or by mail)
Focus groups gathering a
sampling of potential clients or
customers and getting their direct
feedback
DEMOGRAPHIC INFORMATION
SURVEYMONKEY.COM
FACEBOOK GROUPS
QUESTIONPRO.COM
WUFOO.COM
GOOGLE.COM/FORMS
FIVERR.COM
PRODUCT MOCKUPS
5. SECONDARY RESEARCH
Who is your target?
What do they buy?
Where do they live?
Where do they shop?
When do they buy?
Why do they buy your product or
service?
How much do they make?
https://www.youtube.com/watch?v=1pQtByxJlWM
6. NCLIVE
NC Live provides North Carolina residents and students with searchable
collections of magazine, newspaper, and journal articles, electronic books,
historical materials, maps, and much more - covering a wide range of topics.
Full Text
Download
Most Relevant
Pages
7. BUSINESS DECISION
Find new customers, identify new store locations, analyze your market,
evaluate your competitors, target media and direct mail campaigns.
FAMILIES
GENDER
AGE
RACE
INCOME
9. This report compares the top 20 Tapestry segments in a specified areas.
BUSINESS DECISION
10. Other Local Businesses
in the Area
Competitors
New Marketing Tool that looks at area customers. Users can generate reports
detailing consumer market data.
REFERENCE USA
11. A web-based mapping application that lets users quickly create professional-
quality thematic maps and reports using powerful demographic, business and
marketing data.
SIMPLY MAP
13. Mission MISSION
Defines what your business does.
What activities it performs?
What is unique about your business?
Stands out from competitors.
Why are you necessary?
15. PRODUCT & SERVICE
What do you sell?
Write a description.
What are you top 3 products/services
based on revenue?
How much are your products?
16. Library Databases
Reference USA
Simply Map
Competitive strengths and weaknesses
Risks and hurdles
Industry Trends
Assessment of the market
COMPETITION
17. Place this Data in your Business Plan
Executive Summary
Market Analysis
Marketing & Sales
Funding Request
Financial Projections
Appendix
COMPILE YOUR DATA
18. GIVE IT TO THE PEOPLE!
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Editor's Notes
This report compares the top 20 Tapestry segments in a specified area, ranked by household percentage to the national counterpart. The Tapestry Segmentation system classifies U.S. neighborhoods into 65 distinctive market segments based on their socioeconomic and demographic characteristics. For a broader view of markets, Tapestry segments can be assigned to 12 LifeMode summary groups (lifestyle/lifestage) and 11 Urbanization summary groups (density and affluence).
This report compares the top 20 Tapestry segments in a specified area, ranked by household percentage to the national counterpart. The Tapestry Segmentation system classifies U.S. neighborhoods into 65 distinctive market segments based on their socioeconomic and demographic characteristics. For a broader view of markets, Tapestry segments can be assigned to 12 LifeMode summary groups (lifestyle/lifestage) and 11 Urbanization summary groups (density and affluence).
This report compares the top 20 Tapestry segments in a specified area, ranked by household percentage to the national counterpart. The Tapestry Segmentation system classifies U.S. neighborhoods into 65 distinctive market segments based on their socioeconomic and demographic characteristics. For a broader view of markets, Tapestry segments can be assigned to 12 LifeMode summary groups (lifestyle/lifestage) and 11 Urbanization summary groups (density and affluence).
North American Industry Classification System & Standard Industrial Classification