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Young Women in
Entrepreneurship
Promoting Gender Equality and Empowerment
for Young Women in Rural India

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Why Young
Women?
1 in 5 girls are married between the ages of
13 and 15
Of this 20%, most only go to school
until 4th standard (9-10 years old)
Lack of education and unsanitary
conditions leads to poor health and little
knowledge about family planning,
menstruation, or disease
Lack of housing leaves girls subject to
abuse and stealing
With little education and meagre incomes,
women are both unaware of legal rights
and unable to access legal services when in
abusive relationships and denied education,
food, or housing
Small incomes and no
place to save leaves
women without the ability
to prepare financially for
the future

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Our Plan
Provide girls with
mentorship and skills sector
training programs
Broadcast financial literacy and
entrepreneurship trainings on Mann
Deshi Radio Station
Promote savings with a
personal savings box scheme
Conduct financial literacy, women's
health, and legal rights workshops
Create an environment of female empowerment, financial
independence, and increased opportunities for women and
girls.

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Provide women with basic life skills trainings
to improve general livelihood.
Teach women the technical and soft skills they
need to find a job or start their own business.
Support women to financial
independence and female
empowerment.
Increased
savings,
increased usage
of bank accounts,
flourishing businesses,
strengthened economy and
community.
Satisfying Needs and Creating Change: The Effect
of Young Women in Entrepreneurship
Financial literacy,
women’s health, and
legal rights trainings
Service Sector Skills
Trainings
Mentorship program
and support group
meetings

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Page 5
Impact on Our
Community
Girls receive
technical skills
trainings
Girls are more
educated and
able to get a
better job
Girls are
inspired by
their mentors
to succeed
Girls feel the
support from
their community
to succeed
Girls are able
to save money
with their
savings boxes
Girls can now
financially plan for
the future and
become financially
independent
Increased level of
savings, self-
confidence, and
empowerment for
women and girls in
the community
Girls receive
financial literacy,
health, and legal
rights training

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Page 6
Impact on Mann
Deshi
Increased bank
accounts from
Savings Box
Scheme
Ability to impact
more women in an
unreached
community
Increased usage
of technology and
radio
programming
Expansion of
skills training
program
Creation of long-
term bank
beneficiaries and
users

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Page 7
Mentorship
Program
Service Sector
Skills TrainingsPersonal Boxes
Savings Scheme
Mann Deshi
Young
Entrepreneurs
Curriculum
Financial
Literacy, Health
and Hygiene,
and Legal Rights
Training
Monthly Support
Group Meetings
Financial Literacy
and
Entrepreneurship
Radio Trainings
Mann Deshi Foundation Young Women in Entrepreneurship General
Curriculum
This curriculum is designed to promote gender equality and empowerment amongst young,
marginalised women and girls living in rural Maharashtra. The curriculum will use a
combination of face-to-face trainings, technology, and experiential learning to ensure that all
girls receive the support and education they need and deserve.

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Page 8
·Connect young girls to a role model within the Mann Deshi Community
·Mentors serve as a guide, resource, and person to come to for advice both professionally and personally
·Spark an entrepreneurship desire within the girls by providing them examples of successful women in their community
·In-person meetings with mentor addressing full group, small group and one-on-one
·Mentor addresses audience about their experiences and probes girls to think about theirs
·30 minute sessions once per month
·Using skits/ role play and charts and posters
·Self-awareness and discipline
·Ability to set, track and remain on target with goals
·Ability to deal with conflict and challenges in a proactive way
·Ability to create an action plan
·Empowerment and inspiration for entrepreneurial success
Learning Outcomes
Delivery Method
Mentorship
Program
Goals
·Final talk with mentors about their journey in the program
·Review of goals and how many they’ve achieved
·Action plan for moving forward
Assessment

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Page 9
·Provide women with skills that they can use to find a job or start their own business
·Help women locate places where they can get employed
·Provide women with soft and technical professional skills
·In-person group trainings with individual support
·Using charts, handouts, and resource packs for women to refer to
·1 hour sessions once per week
·At least one tangible service skill mastered
·Ability to seek and obtain a job
·Ability to work with customers and employers
·Time management, resource management, money management skills mastered
·Final exam for each service skill that consists of final project and a meeting with trainer about work
·Final talk with trainers about what women have learned and how they’re using the skills
·Location of or in process of finding a job with new skills
Service
Sector Skills
Trainings
Learning Outcomes
Assessment
Delivery Method
Goals

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Page 10
·Provide basic understanding health, financial literacy, and legal rights
·Show women how to use these trainings in their businesses and daily lives
·In-person trainings with one-on-one support
·1 hour long sessions once per week
·Financial Literacy
·Ability to save, budget, and track spending and understanding of importance of saving
·Ability to locate and use savings services
·Understanding of loans and credit, pensions, insurance, and investing
·Health and Hygiene
·Understanding of how to create hygienic environments at home and at work
·Understanding of menstruation cycle, family planning, and women’s health
·Legal Rights
·Legal awareness about domestic abuse, underage marriage, divorce, and child labor
·Ability to locate resources to receive legal help
Learning Outcomes
Delivery Method
·Women will design final skits to demonstrate understanding of information
·Review of financial diaries to see how much women are saving
·Evaluating to see if they’ve opened up a bank account or taken a loan
Goals
Financial Literacy,
Health and
Hygiene, and Legal
Rights Training
Assessment

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·Ensure that women have basic understanding of financial literacy
·Provide women with guidance and advice in starting a company
·Make trainings as accessible as possible for all women
·Mann Deshi Radio Station
·Successful Mann Deshi Entrepreneurs sharing their stories and advice
·Questions from the audience
·Financial literacy audio trainings from Mann Deshi Staff
·Strong understanding of how to start your own business
·Ability to deal with challenges and unexpected events when starting a business
·Ability to locate resources for loans, financial services, and business help
·Basic understanding of financial literacy including ability to save, budget, and track spendings
·Inspiration and role modelling to empower new entrepreneurs
·Feedback from listeners and speakers
·Encourage women to call in to Mann Deshi’s toll free number to ask questions or provide feedback
Learning Outcomes
Assessment
Goals
Financial
Literacy and
Entrepreneurship
Radio Trainings
Delivery Method

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·Create a community amongst all of the women participating in the program so that they can support each other through
their challenges
·Generate an environment where girls feel comfortable to speak with each other
·In-person, small groups and large group discussions
·Following last livelihood training of the month
·30 minutes long
·Using games, personal reflections, yoga, sports, notebook writings
·How to balance your life, work, and family
·Supporting other women
·Promoting trust and teamwork amongst women
·Creating a community and network for professional and personal needs
·Feedback and reviews from participants and trainers
Monthly Support
Group Meetings
Delivery Method
Goals
Learning Outcomes
Assessment

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Goals
·Provide girls with a way to save and track their money
·Promote savings practices
·Encourage girls to open up bank accounts
·Personal savings boxes
·Spending journal
·How to save
·How to track money via a spending journal
·How to budget
·Review of how much money has been saved, given their financial situation
·Review of girls spending journals
Personal Boxes
Savings Scheme
Learning Outcomes
Assessment
Delivery Method

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Page 14
Digital Literacy
&
Technology
Use
Mobile phones used to
send SMS reminders
about trainings and
weekly tips about how
to apply trainings to
real life
Mann Deshi Toll Free
Hotline to allow
beneficiaries to call for
information or ask a
question on the radio
station
Radio Broadcasting
technology to ensure
that trainings are as
accessible as possible
Mobile Phone
communication
with mentors
Computer Literacy
and Repair skills
training
Mobile Banking
& Savings
Scheme
Social Media &
What’s App
Marketing

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Page 15
Reach the Unreached and
Make this Program Possible
How Can I Help?
Be an innovative supporter by
supporting Mann Deshi’s
technological needs in this
program
Help generate awareness to
reach this new community by
providing marketing support
Promote financial independence
and financial literacy for women
who’ve been denied education
Improve the physical, mental, and
emotional wellbeing of these
marginalised girls by supporting
livelihood trainings and the
mentorship program
Help women find jobs and
become independent by
contributing to our job skills
program
Make this program possible and
feasible for Mann Deshi by
supporting the hardworking
trainers and staff

16. Young Women in Entrepreneurship Program Cycle!
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Characteristics Time Period
Phase 1: Orientation
and Introduction
- Getting to know each other"
- Meeting mentors"
- Receiving savings boxes"
- Outline of the program"
- Baseline survey of girls to gage starting point"
- Young women select their preferred service sector skills trainings
Week 1
Phase 2: Mentorship
and Trainings
- Young girls communicating with mentor and establishing trust"
- Creation of goals and action plan for program"
- Young women participating in service sector skills trainings"
- All participants attending financial literacy, health and hygiene, and legal rights
training"
- Commencement of radio trainings for financial literacy and entrepreneurship
Weeks 2 - 12
Phase 3: Reflection
and Action
- Support group meeting to reflect on experience and build community"
- Using savings boxes to apply skills learned in financial literacy training"
- Field visits to mentors’ businesses
Weeks 13 - 24
Phase 4: Examination - Testing women on their service sector skills with final project"
- Testing all beneficiaries on their knowledge obtained from financial literacy, health
and hygiene, and legal rights training"
- Reviewing savings using savings box scheme"
- Mentors and mentees discuss one-on-one what they've learned throughout the
program"
- Setting goals for the future after the program and creation of future action plans"
- Re-use of initial baseline exam to see how much beneficiaries have learned
Weeks 25 - 29
Phase 5:
Implementation
- Young women find job in their new trained field"
- Helping girls locate where they can find jobs"
- Application of skills from trainings to real life
Weeks 30 - 33
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Phase 6: Evaluation - Feedback reports from beneficiaries, mentors, and trainers about their experience"
- Review of program by monitoring and evaluations
Week 34
Characteristics Time Period
Page 17

18. Courses Activities Duration
Week 1 Orientation - Ice-breaker activities and games "
- Meet the mentors"
- Distribution of savings boxes"
- Baseline survey"
- Selection of service sector skills trainings
2 hours
Week 2 Meet the Mentors Meeting 1 - Mentors address all participants about their experiences with Mann
Deshi"
- Break up into small groups and begin goal setting and action plans
— SMART goals
1.5 hours
Page 18
Schedule of Classes

19. Week 3 Livelihood Training: Positive
Societal Changes for Personal
Growth and Prosperous Society"
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Radio Station Training
- Discussing education, alcoholism, social norms, attitudes/
perceptions, legal awareness "
- Use of flip charts and posters"
"
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- Commencement of radio discussions focusing on livelihood
training topic
1 hour"
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1 hour
Week 4 Service Sector Skills Training - Various service sector skills trainings depending on which the
participant selected
1 hour"
Week 5 Livelihood Training: Causes and
Consequences of Child Marriage"
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Mentorship Meeting 2"
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Radio Station Training
- Discussing burden of female child, safety and security, financial
difficulties, infant mortality, mother and child nutrition, domestic
violence, etc."
- Use of flip charts and posters, providing small card poster to girls"
"
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- Breaking up into small groups following training"
- Focusing on addressing and overcoming challenges"
"
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- Radio Programming discussion focusing on livelihood training topic
1 hour"
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30 minutes"
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1 hour
Week 6 Service Sector Skills Training - Various service sector skills trainings depending on which the
participant selected
1 hour
Courses Activities Duration
Page 19

20. Week 7 Livelihood Training: Consequences
of Unhygienic Environments and
Positive Hygienic Environments"
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Support Group Meeting 1"
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Radio Station Training
- Discussing pollution, communicable and non-communicable
diseases, sanitary napkins, creating hygienic environments,
washing hands, etc."
- Use of flip charts and posters"
"
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- Following livelihood training"
- Reflecting on experience in program thus far"
- Doing yoga"
"
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- Radio Programming discussion focusing on livelihood training topic
1 hour"
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30 minutes"
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1 hour
Week 8 Service Sector Skills Training - Various service sector skills trainings depending on which the
participant selected
1 hour"
Week 9! Livelihood Training: Women’s
Health and Wellness"
"
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Mentorship Meeting 3"
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Radio Station Training
- Women’s health issues, sanitary napkins, puberty, family planning,
nutrition, pregnancy health"
- Use of flip charts, posters and handouts"
"
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- Following livelihood training"
- Creating a vision statement and action plan"
- Asking where we want to be in 1, 5, and 10 years and how can we
get there"
"
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- Radio Programming discussion focusing on livelihood training topic
1 hour"
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30 minutes"
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1 hour
Week 10 Service Sector Skills Training"
"
- Various service sector skills trainings depending on which the
participant selected
1 hour"
"
Courses Activities Duration
Page 20

21. Week 11 Livelihood Training: Soft Skill
Development Exercises"
"
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Support Group meeting 2"
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Radio Station Training
- Increasing self confidence, leadership, communication,
participation, motivation, etc. "
- Balloon games"
"
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- Following livelihood training"
- Reflecting on experience in program and with mentors"
- Playing cricket"
"
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- Radio Programming discussion focusing on livelihood training topic
1 hour"
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30 minutes"
"
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1 hour
Week 12 Service Sector Skills Training" - Various service sector skills trainings depending on which the
participant selected"
1 hour"
"
Week 13 Livelihood Training: Consequences
of Not Saving"
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Mentorship Meeting 4"
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Radio Station Training
- Discussing saving for unexpected circumstances, having to sell
assets to get out of debt, etc"
- Using card posters"
"
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- Following livelihood training"
- Identifying personal strengths and weaknesses"
"
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- Radio Programming discussion focusing on livelihood training topic
1 hour"
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30 minutes"
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1 hour
Week 14 Service Sector Skills Training - Various service sector skills trainings depending on which the
participant selected
1 hour
Courses Activities Duration
Page 21

22. Week 15 Livelihood Training: Securing Your
Future and Fulfilling Present Needs
through Savings"
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Support Group Meeting 3"
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Radio Station Training
- Discussing purpose of saving, benefits of saving, locations for
saving, etc"
- Playing marble game and use of card posters"
"
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- Following livelihood training"
- Reflecting on experience in program so far and with mentors"
- Playing board games"
"
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- Radio Programming discussion focusing on livelihood training topic
1 hour"
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"
30 minutes"
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1 hour
Week 16 Service Sector Skills Training - Various service sector skills trainings depending on which the
participant selected
1 hour
Week 17 Livelihood Training: Financial
Planning and Budgeting"
"
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Distribution of savings boxes and
setting up bank accounts"
- Discussing budgeting, loans and credit, pensions, insurance,
investment, etc. "
- Playing Snakes and Ladders game"
"
- Distributing savings boxes, spending journals, and discussing how
to use them
1.5 hours
Week 18 Service Sector Skills Training - Various service sector skills trainings depending on which the
participant selected
1 hour
Week 19 Field visit to mentor’s business"
"
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Radio Station Programming
- Girls travel to spend afternoon at mentor’s business"
- Learn about her craft, how she saves, how she budgets, her
challenges, and how she overcomes them"
- Check-in on savings"
"
- Radio programming featuring a successful Mann Deshi beneficiary
discussing how she started her business and her challenges
4 hours"
"
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"
"
1 hour
Courses Activities Duration
Page 22

23. Week 20 Service Sector Skills Training - Various service sector skills trainings depending on which the
participant selected
1 hour
Week 21 Field visit to mentor’s business - Girls travel to spend afternoon at mentor’s business"
- Learn about her craft, how she saves, how she budgets, her
challenges, and how she overcomes them"
- Check-in on savings
4 hours
Week 22 Service Sector Skills Training - Various service sector skills trainings depending on which the
participant selected
1 hour
Week 23 Field visit to mentor’s business"
"
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Radio Station Programming
- Girls travel to spend afternoon at mentor’s business"
- Learn about her craft, how she saves, how she budgets, her
challenges, and how she overcomes them"
- Check-in on savings"
"
- Radio programming featuring a successful Mann Deshi beneficiary
giving insider tips on how to gain a customer base and scale your
business
4 hours"
"
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"
1 hour
Week 24 Service Sector Skills Training - Various service sector skills trainings depending on which the
participant selected"
- Description of final project
1 hour
Week 25 Savings Meeting with Girls"
"
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Radio Station Programming
- Review of savings boxes and journals to see how much they’ve
saved"
- Review of importance of saving"
"
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- Radio programming featuring a successful Mann Deshi beneficiary
explaining how to use financial services, resources, loans, and
credit in a business
1 hour"
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1 hour
Courses Activities Duration
Page 23

24. Week 26 Service Sector Skills begin final
project
- With support of Mann Deshi trainers, women will begin final project
to demonstrate their knowledge of their new craft"
1 hour
Week 27 Mentorship Meeting 5 - Meetings in small groups/ one-on-one with mentor to discuss what
mentee has learned in the program"
- Creation of goals and action plan for the future
1 hour
Week 28 Service Sector Skills Final Project - Continue working on final project" 1 hour
Week 29 Examination and Awards for Girls - Brief final exam about livelihood trainings and what girls have
learned throughout their experience"
- Rewards given to girls who've exhibited exceptional
entrepreneurial efforts and determination throughout the program
1.5 hours
Week 30 -
33
Service Sector Skills Submit Final
Project and Begin Job Search
- Submission/ presentation of final project"
- Beginning job search for employment with new skills with the
support of Mann Deshi"
- Mobile phone calls with mentor about finding a job
1 hour
Week 34 Final Closeout Meeting - Distribution and collection of feedback forms from beneficiaries,
trainers, and mentors
1 hour
Courses Activities Duration
Page 24

25. Technology Support Marketing Support Savings and
Financial Literacy
Livelihood and
Mentorship Support
Job Skills Support Training and
Logistics Support
Support content
development for the
Mann Deshi Radio
Station
Entrepreneurship and
Financial Literacy
trainings. Help make
this program as
accessible as possible
by improving our ability
to broadcast to
100,000+ people
across Maharashtra.
Support the continued
use of the Mann Deshi
Toll Free Hotline and
the use of SMS text
messages to send
updates and reminders
to program
beneficiaries. Help
Mann Deshi expand
and improve its
technological usage
with this program.
Allow this program to
reach as many girls as
possible by supporting
a widespread
marketing campaign
that uses field visits to
communities,
pamphlets at markets,
going door-to-door,
radio broadcasting,
newspaper, and
advertising through
banners. This
comprehensive
advertising campaign
will allow our program
to effectively target the
beneficiaries who
would benefit most.
Promote basic
financial literacy and
savings in a
community historically
ostracised from
financial services.
Support women in their
journeys to becoming
small business owners
by providing them the
tools they need to
thrive in their
professional careers.
Provide these young
women with a place to
save their money by
supporting the use of a
savings box scheme
that allows girls to
safely and securely
save their money for
the future.
Support the physical
and mental wellbeing
of the girls in these
marginalised
communities by
supporting training
programs that focus on
women’s health and
hygiene and legal/
social rights. These
trainings will directly
impact the livelihood
and wellbeing of the
beneficiaries on a daily
basis. Support their
business pursuits by
promoting a
mentorship program
with successful Mann
Deshi entrepreneurs
who will guide them
through their
professional careers.
Promote the
employment and
empowerment of
young women and girls
by providing them with
the technical skills
trainings that they
need to get a job and
support their families.
These trainings, taught
by Mann Deshi staff,
will serve as a crucial
stepping stone to
helping women get
jobs and promoting a
culture of female
empowerment and
financial independence
throughout the
community.
Make this program
possible by aiding
Mann Deshi with
training and logistics
support. This includes
the salary costs for our
hardworking trainers
as well as
administrative and
logistics planning that
goes into implementing
a program of this
caliber. Support for
training and logistics is
essential to the
implementation and
success of this
program and is not
possible without the
support of generous
donors.
Gift level: 185,000
INR, $3,475 USD
Gift level: 200,000
INR, $3,760 USD
Gift level: 285,000
INR, $5,355 USD
Gift level: 420,000
INR, $6,300 USD
Gift level: 1,515,000
INR, $28,500 USD
Page 25
Join Our Sponsorship Team and
Impact a Community
Organisations can choose to support one program, multiple programs, or all programs. Mann Deshi appreciates all levels of
sponsorship and support for our continued efforts to create a community of female empowerment and financial
independence for women in rural India.

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Page 26
Goals