This document discusses plans for social media campaigns and apps for tablets to promote Sensorium, an international surrealist event taking place in Cadaqués, Costa Brava. Key aspects include developing engaging promotional campaigns on platforms like Facebook, Twitter, and LinkedIn, as well as creating an app for tablets to provide an interactive experience for attendees. The goal is to greatly increase the event's online presence and following to draw more visitors.

2. “...Sensorium is a dinner from a surrealist dream. And on a
unique night the dream became reality. Each guest wore
the surrealist garb of his or her choice. Magic! what
,
a moonman with a surrealist balloon, a bird-man, blue
re wrapped from
head to toe in a white suit, a woman whose headdress was
a cage complete with 14 SEPTEMBER 2013
CADAQUES,COSTA BRAVA -
SENSORIUM
singing birds.Temples of arts,liquid
desires, culture and food..”
...EL NUEVO SUENO DEL MUNDO...
WILL BE THE THEME 2013
INTERNATIONAL GRAN GALA OF SURREALISM
But the key point is that an event
LIKE NO OTHER IS about to begin...
“ ...Emotion is neither love nor thought. It is a vapor from the soul that elicits
bodily hormones to arouse powerful desires.It torpedoes the truth and
transforms reality into fantasy...”

5. 21 - 22

6. WHO - STAKEHOLDERS
Patronat de Turisme Costa Brava Girona
www.costabrava.org/ca
Ses Vistes Villa - Port Lligat
Ajuntamient de Cadaqués www.sesvistes.com
www.cadaques.cat

11. Sponsorship Opportunities - Opportunità di sponsorizzazione Gold Sponsorship Gold Sponsorship
Esclusive: One Company for each category Esclusiva: una azienda per categoria
Main Sponsor
• Acknowledgement as the Platinum Sponsor during the Opening
ON DEMAND Ceremony and the Gala Dinner • Riconoscimento quale Platinum Sponsor
WILL COVER ALL COSTS durante i saluti della Cerimonia di Apertura
• Logo recognition on the front cover of all event printed e della Cena di Gala
materials, advertising pages (magazines, specialized press,
newspapers and websites), on bill boards, signage • Inserimento del logo sulla copertina di tutti i materiali
stampati dell’evento nelle pagine pubblicitarie (riviste di
• Logo recognition on the event lanyard - invitation settore, quotidiani e web), sulla cartellonistica.
Location Sponsor
SES VISTES • Inserimento del logo su un lato cordoncino porta-badge - invito
• Logo recognition on the Sevent - bags - Satchel
Gold Sponsor • Trade Display (6x2 mt) in primary position in the exhibiting
€ 5.000 area e/o gadget) nella stessa
• Double advertising page in the General Programme of the • Desk informativo (6x2 m) allestito in posizione privilegiata
event together with a company presentation (maximum 600 nell’area dedicata agli espositori
Silver Sponsor words)
• Doppia pagina pubblicitaria nel programma generale
€ 3.500
dell ’ e v e n t o , con presentazione dell’azienda (max 600
caratteri)
• Roll up (given by the sponsor) placed in the foyer of the
plenary hall for the whole event • 10 Full registrations (viaggio e soggiorno non inclusi)
Bronze Sponsor
• Roll up (fornito dallo sponsor) posizionato nel foyer della
€ 1.500 • Exclusive Sponsorship of one INSTALLATION ART and related sala plenaria per tutta la durata dell’evento
FOOD taste, OR THEMATIC TABLE, graphics and
signage provided by the Organizer
• Sponsorizzazione in esclusiva di una INSTALLAZIONE a scelta
• Sponsorship without exclusivity of a sensorium event which e relativi F O O D T A S T E breaks
Mattinee breakfast includes logo on the menu cards, tasting of products in case , cartellonistica a cura dell’organizzatore
PARTY - LIQUID DESIRES
ON DEMAND provided by the Organizer
ON DEMAND • Sponsorizzazione non esclusiva di Sensorium che
of food processors, or a thematic tables - brand experience
Opening Ceremony roll up and graphics in the banquet hall prevede l’inserimento del logo sul menu, una degustazione
dei propri prodotti (in caso di aziende alimentari),oppure
GALA DINNER un tavolo tematico del brand , roll up
ON DEMAND nella sala del ricevimento a cura dell’organizzatore
ART CITY . TEMPLES Other Sponsorship
€ 1.000 Opportunities
6

12. Sponsorship Opportunities - Opportunità di sponsorizzazione
Silver Sponsor Silver Sponsor
€3.500 + VAT €3.500 + IVA
Main Sponsor
• Insertion of the Company logo on all printed materials, • Inserimento del logo su tutti i materiali stampati del
ON DEMAND advertising pages (specialized press, magazines and convegno, nelle pagine pubblicitarie (riviste di settore,
WILL COVER ALL COSTS website), bill-boards and signages quotidiani e web) e sulla cartellonistica
• Insertion of advertising and promotional materials
e/o gadget) nel kit
Location Sponsor
SES VISTES
• Trade Display (3x1,5 mt) in primary position in the • Desk informativo (3x1,5 mt) allestito in posizione di
exhibiting area rilievo nell’area riservata agli espositori
Gold Sponsor
€ 5.000
• Half advertising page on the General Programme and short • Mezza pagina pubblicitaria sul programma generale del
description of the Company activities (maximum 200 words) convegno con breve presentazione dell’azienda (max 200
caratteri)
Silver Sponsor
€ 3.500
included) • 4 full registrations (viaggio e soggiorno non inclusi)
Bronze Sponsor
• Roll up (given by the sponsor) to be placed in the foyer of • Roll up (a cura dello sponsor) posizionato nel foyer della
€ 1.500 the plenary hall for the whole event sala plenaria per tutta la durata dell’evento
• Exclusive Sponsorship of one INSTALLATION ART and related
FOOD breaks,OR THEMATIC TABLE, graphics and • Sponsorizzazione in esclusiva di una INSTALLAZIONE a scelta
signage provided by the Organizer e relativi F O O D T A S T E breaks
Mattinee breakfast , cartellonistica a cura dell’organizzatore
PARTY - LIQUID DESIRES
ON DEMAND
ON DEMAND • Sponsorship without exclusivity of a sensorium event which
• Sponsorizzazione non esclusiva di Sensorium che
includes logo on the menu cards, tasting of products in case
Opening Ceremony provided by the Organizer
prevede l’inserimento del logo sul menu, una degustazione
of food processors, or a thematic tables - brand experience dei propri prodotti (in caso di aziende alimentari),oppure
GALA DINNER un tavolo tematico del brand , roll up
roll up and graphics in the banquet hall
ON DEMAND nella sala del ricevimento a cura dell’organizzatore
ART CITY . TEMPLES Other Sponsorship
€ 1.000 Opportunities
6

13. Bronze Sponsor Bronze Sponsor Other Sponsorship Altre opportunità di
€1.500 + VAT €1.500 + IVA Opportunities sponsorizzazione
• Insertion of the Company logo on all printed materials, • Inserimento del logo su tutti i materiali stampati del Siamo a vostra disposizione per studiare delle soluzioni
website, bill-boards and signages. convegno, web e cartellonistica. suitable solutions for the visibility and promotion of your personalizzate per soddisfare le necessità della vostra
company, just let us know your needs and ideas and we will azienda.
prepare a tailor-made project.
Alcune proposte:
• • Inserimento di materiale promozionale (brochure, Some proposals:
- Sponsorizzazione di workshops,installazioni,arti
- BAR Point Café, vicino alla
• Trade Display (3x1,5 mt) in the dedicated exhibiting area - ART TEMPLES - Sponsorship of workshops ,installations,arts sala stampa
• Desk informativo (3x1,5 mt) allestito nell’area riservata - BAR Point and café, next to the - Sponsorizzazione di una conferenza o sessione di
agli espositori press room interesse - DREAMS AND ARTS,PSYCOLOGITS ETC...
- Sponsorship of a conference or session of interest - Sponsorizzazione CATALOGO UFFICIALE
• 1 advertising display box in the General Programme - Sponsorship of OFFICIAL CATALOGUE - Incoming Partecipanti
- Participants’ Incoming - GIFTS -EXPERIENCE
- Sponsorizzazione Gift e Gadget
• 1 piede di pagina nel programma generale del convegno - Sensorium Gifts and Gadgets , merchandise
•
• 2 full registrations (viaggio e soggiorno non inclusi)
• Roll up (given by the sponsor) to be placed in the foyer of
the plenary hall for the whole event
• Roll up (a cura dello sponsor) posizionato nel foyer della
sala plenaria dell’evento per tutta la durata dell’evento
• Sponsorship of a Table at your choice (according availabilities Scadenze Importanti
Deadlines
by the Organizer,or a brand EXPERIENCE • Sponsorizzazione di una tavola a scelta (secondo • Inizio della campagna di sponsorizzazione
disponibilità, le richieste saranno evase sulla base del • Sponsorship Campaign starts 1 MARCH 2013
materials for art installation.
1 MARCH 2013
dell’organizzatore,oppure ART INSTALLATION BRAND EXPERIENCE. • Modulo di Partecipazione per Sponsor ed Espositori
• Application form for Sponsors and Exhibitors
30% of the total amount at the order signature 70% entro il 31 Maggio 2013
70% within 31 May 2013
• Apertura delle iscrizioni per i partecipanti
• On-line Registration opens 1 MARCH 2013
1 MARCH 2013
• Apertura delle prenotazioni alberghiere
• On-line Hotel Booking 10 Gennaio 2013
10 January 2013
• SENSORIUM
• SENSORIUM 20- 21 SETTEMBRE 2013
20-21 SEPTEMBER 2013
• Cerimonia di Apertura
• Opening Ceremony – Welcome Cocktail FRIDAY 20 SEPTEMBER 2013 at 7 AM
FRIDAY 20 SEPTEMBER 2013 at 7 AM
• Cena di Gala
• Gala Dinner SATURDAY 21 SEPTEMBER 2013 at 8 pm
SATURDAY 21 SEPTEMBER 2013 at 8 pm
10

14. Media Plan
Print Media
Daily News print: Newspaper supplement on the festival are planned and signed with
News. This supplement will evaluate the festival and highlight features, exhibitors and
sponsors of the event. It will be published and distributed with the daily newspapers.
Newspaper Advertisements: Advertisements will run for an entire week leading up to
the show and on the show dates in English newspapers. Advertisements will also be
placed in other countries in advance of the show with the intent of drawing visitors to the
event.
Trade & Consumer Publications/Media Partners: Leading publications from around
the region and abroad will carry advertisements and editorial on the event and will be
present at the festival. These media partners will also help in the online promotion of the
show.
Broadcast Media
Business Partner: As part of this partnership we benefit from adverts running on our
shows throughout the year.
Radio advertisements: During the lead up to the a Festival, advertisements will run on
FM stations across the country.
Radio Road Shows: Three radio stations will broadcast live from the Festival. Radio
interviews will be conducted and broadcast live during the show.
Television: Advertising and other television operators leading up to and during the event.
Coverage of the event and live interviews will be telecast on local television networks
during the event.
Online Media
As organizers of the largest social blog - design d’autore - one million fans worlwide
SMS Campaigns: Using our in-house database as well as a leased CRM provider.
Email Broadcasts: In-house and through Media Partners.
Social Media advertisements: Twitter/ Facebook advertisements and updates will run
straight through to the end of the event. Socially active commentators will be contracted
to post regular comments and talk about the a Festival on twitter.Sponsor mentions up to
90 days after commencement of the event.

15. Website Advertising: Google and other popular websites carry our adverts. Regional
and International arts .design,culture,tourism,industry related website also carry our
banners or have us listed on their events page.
Direct Marketing
Complimentary & VIP Invitation distribution: Hard copy invitations will be mailed to
our visitor database and VIP invitations will be distributed to prominent business people
and protocol visitors in the region.
Flyer Distribution: Some stores, hotels and cafes will carry the Festival flyers. In
addition, Festival flyers will be distributed at residential areas around.
Public Relations
Forming an integral part of the marketing plan, the PR activity is managed by our
contracted PR agency.. The PR campaign will be launched with a art food break hosted
for the media at the figueras Hotel in summer.
Over 40 journalists from the daily press and travel and leisure consumer and trade
publications will attend the event.
Over 10 press releases will be issued between JUNe and September, scheduled to intensify
closer to the Festival. As part of the PR agency’s responsibility, sponsors and participating
companies will be contacted for information and statements that will be incorporated into
the press releases. During the Festival, a dedicated PR office onsite will manage and liaise
between the press and participating companies for interviews and statements released to
the media.
Social Media
Our new forte, over the last few months we have expanded our reach immensely. With the
total integration of all our platforms and the website we have greatly increase our
following on Twitter and Facebook. LinkedIn is also covered and we have received a great
response from that from as well.
Facebook:
• design dautore
Twitter:
• design d’autore
•
The media lounge is manned by our PR company and catered for by the Hotel with
internet and computing facilities provided for all press. We have the usual meet and greet

16. of the press and facilitate interviews with the exhibitors and sponsors. In addition to this
we have a session at the brew bar where the press experience food and art from different
parts of the world using different techniques and preparation methods. An interactive
activity to get them interested and talking about all on offer.

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18. http://www.facebook.com/designdautore - SOCIAL MARKETING ADV
1.000.000 FANS.....
http://www.facebook.com/designdautore
http://www.facebook.com/designdautore
1.000.000 FANS.....
http://www.facebook.com/designdautore - SOCIAL MARKETING ADV

20. IMMAGINAE
Communication Management
Segreteria organizzativa
Via dell’Agnolo. 44r
50121, Firenze BRANCHES :
Tel: +39 0553860684
Fax: +39 0553860684 IMMAGINAE LONDON
OLD TRUMAN BREWERY STREET
Mobile : +39 3204883583 EC 1 - LONDON UK
+39 3297942006
Email: info@florencedesignweek.com
p.iva: 06072360487 IMMAGINAE BARCELONA
CALLE GRAN VIA - BARCELONA - SPAIN
cod.fisc.: 94179910487
www.immaginae.com
www.florencedesignweek.com
www.i-des.it
www.lifedes.org
www.guidadesign.com
www.poptv.it
www.digitalweek.net
Il presente progetto è tutelato dalla legge sui diritti d’autore (L.22-4-41 n. 633) e dal R.D. del 18-5-42 n.1369
Non potrà quindi essere riprodotto, copiato o trasmesso,a chiunque e con qualsiasi mezzo, senza l’autorizzazione della scrivente