Split-Xcreen-Advertising; a win-win for venue owners and advertisers

SPLIT-XCREEN-ADVERTISING™ ON A BIG SCREEN
BRINGSFINANCIAL LIFE TO ANY SPORTSFACILITY
yet another initiative of www.xScreeninteractive.com

NOT JUST ANY BIG SCREENBIG SCREEN PROJECTION TV WITHIMAGE QUALITY

SPLIT-XCREEN-ADVERTISING™
DOES NOT COST MONEYSPLIT-XCREEN-ADVERTISING™ GENERATES REVENUE

PICTURES
(CLUB)SPONSORS
PROMINENTLY
PERMANENT VISIBILITY IN THE CLUBHOUSE FOR ANY SPONSOR

LIVE SPORTS BROADCASTS
ON A 100” SCREEN (254 CM DIAGONAL)
4
LIVE TV BROADCAST 85”(188 X 105 CM)

LIVE SPORTSLARDED WITH DIGITAL SIGNAGE
5
DIGITAL SIGNAGE
VERTICAL(33CM X 40CM)
HORIZONTAL(188 X 19 CM)

5
LOCAL ADVERTISING
IN THE VERTICAL SEGMENTS
NATIONAL ADVERTISING IN THE HORIZONTAL SEGMENT

THE ADDED VALUE TO ADVERTISERS
SPLIT-XCREEN ADVERTISING™
ADS DISPLAYED SIMULTANEOUSLY WITH LIVE TV BROADCAST
HIGH PLAY-OUT FREQUENCY OF ADS
SUBLIMINAL ASSOCIATION WITH PREMIUM CONTENT
EXTREMELY HIGH ATTENTION VALUE
EFFECTIVE REACH OF TARGET GROUP(S)
SPONSORS ARE FINALLY WELL POSITIONED
6

WHAT CAN YOU EXPECT SPLIT-XCREEN-ADVERTISING™ TO DELIVER FINANCIALLY?

THIS IS WHAT YOU HAVE ON OFFER TO LOCAL ADVERTISERS
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
500-750members
750-1000
1000-1500
1500-2000
EFFECTIVE REACH*PER YEAR
0
100000
200000
300000
400000
500000
600000
500-750 members
750-1000
1000-1500
1500-2000
10 advertisers
20 advertisers
30 advertisers
AIRTIME ADVERTS IN MINUTES PER SPONSOR PER YEAR
23
*EFFECTIVE REACH =
NUMBER OF IDENTIFIED VISITORS WHICH HAS ACTUALLY SEEN THE ADVERTISEMENTS

AND THIS IS THE POTENTIAL REVENUE THAT YOU CAN GENERATE ANNUALLY
0
5000
10000
15000
20000
25000
30000
500-750 members
750-1000 members
1000-1500 members
1500-2000 members
10 advertisers
20 advertisers
30 advertisers
EURO
PER ANNUM

ADDITIONALLY RECEIVEAN ATTRACTIVE REVENUE SHARE ON INCOME DERIVED FROM NATIONAL ADVERTENTISING CAMPAIGNS

ALSO RESULTS IN
MORE FREQUENT VISITORS,
THAT ALSO STAY LONGER
SO………….
FURTHER ADDITIONAL F&B REVENUE
EACH CLUBHOUSE COMES TO LIFE
WITH LIVE SPORTSON A MEGA SCREEN
DAY IN DAY OUT
“the screensizeandimage qualityconvincedclub members tolengthentheirstayandhave someextra beers” Volkert van Assendelft, LawnTennis Club Lisse, Netherlands

WHAT KIND OF AN INVESTMENT IS IT AND AT WHICH COST?
SPLIT-XCREEN-ADVERTISING ™
performs at its best on a
dnp BIG SCREEN PROJECTION TV
the Entry Model;
A dnp Supernova STS screen: either 92” (233 cm diagonal) or 100” (254 cm diagonal)
Powerfull and ultra compact, which perfectly suits locations where space is limited
Optimized for use in combination with an ultra-short-throw projector, installed just inches
above/below the screen
The projector is connected to the existing TV connection and to a digital signage player, which is
uniquely configured for Split-Xcreen-Advertising™
considerably more cost-effective than a traditional flat panel screen of equal size;
the contrast-level is almost the same and available at a much lower price
dnp Big Screen Projection TV (front- as well as rear projection) can be delivered off-the-shelf in sizes up to 200” (10m²)
and if you were to require an even bigger screen, dnp Supernova Infinity screen solutions are the answer

THE DIGITAL SIGNAGE COMPONENT OFSPLIT-XCREEN-ADVERTISING™ IN THE NETHERLANDSIS PROVIDED BY
SponsorVisieis a partner of the Dutch Football Association, KNVBthatprovidesservices toamateur footballclubs regardingtheirsponsoring activities, bothrelatedtothe club-website anddigital signageat theirpremises
SponsorVisie
Offers Sponsorportaal, a backend platform whenaddedon tothe club’swebsite, enablessponsors andadvertiserstopresent themselvesin the best way possible
Providessponsors andadvertiserstools todirectlytarget club members andothervisitors
Is currentlyinstalledat over 180 sportsclubs andsportsfacilitiesin the Netherlands

THE POWER OF PROJECTION TECHNOLOGY IN PUBLIC VIEWING
introduced in the Benelux countries by
VIVITEK is a brand of DELTA GROUP, founded in 1971. In 2012 the company achieved more than US$ 7.1 Bn. in sales revenue and has established R&D facilities in Taiwan, China,
Thailand, Japan, the U.S. and Europe.
COMM-TEC GmbH, based in Uhingen, Germany is one of Europe‘s largest distributors for communication technology products. The company has offices and sales representatives
in most major countries and markets. COMM-TEC also manufactures its own products.
dnp denmark is the world’s leading supplier of optical projection screens for high quality display solutions. Since 1989, the company has been the worldwide large-screen
production centre of DAI NIPPON PRINTING Co. Ltd. One of the world’s leading media companies with an annual turnoverr exceeding US$ 16 Bn.

IF YOU’D LIKE TO FIND OUT MORE ABOUT THE POTENTIAL OF SPLIT-XCREEN-ADVERTISING™ IN THE NETHERLANDS?
OR VISIT THE DNP BENELUX DEMO CENTRE
Output BV
De Meerheuvel105221 EA 's-Hertogenbosch(073) 6392600
info@outputnl.com
PLEASE CONTACT::
followingauthorizedsystem integrators :
NLtronics
sales@nltronics.nl(0165) 323288
Bazelmans AVR
koen@bazelmans.com
Veldhoven (040) 2544222
Amstelveen (020) 4415060
Sponsorvisie
info@sponsorvisie.nl
(020) 3080647COMM-TEC
teun@comm-tec.eu
(06) 37556231
xScreenInteractive
info@xscreeninteractive.com

OR CONTACTJENS JORGEN SUMBORGAREA SALES MANAGERNORTHERN EUROPE AND RUSSIADNP DENMARK ASSKRUEGANGEN 2DK -2690 KARSLUNDEDENMARKT: +45 46 16 51 58F: +45 46 16 52 00E: jjs@dnp.dk ABOUTDNPDENMARK
DNP DENMARK IS THE WORLD’S LEADING SUPPLIER OF OPTICAL PROJECTION SCREENS FOR HIGH QUALITY DISPLAY SOLUTIONS.
AMONG DNP’SPRODUCTS YOU’LL FIND AN EXTENSIVE RANGE OF OPTICAL SCREENS FOR BOTH FRONT AND REAR PROJECTION.
MANY OF THE WORLD’S LEADING BRANDS TRUST DNPFOR ITS OPTICAL SCREEN SOLUTIONS, INCLUDING SONY, BEST BUY, HARRODS, HUGO BOSS, L’ORÉAL, LEGO AND NIKE, TO NAME A FEW.
SINCE 1989, DNPDENMARKHAS BEEN THE WORLDWIDE LARGE-SCREEN PRODUCTION CENTREOF DAI NIPPON PRINTING CO. LTD. WITH 35 PRODUCTION PLANTS, 21 PRODUCT DIVISIONS, OVER 48,000 EMPLOYEES WORLDWIDE AND AN ANNUAL TURNOVER EXCEEDING $16 BILLION.
DAI NIPPON PRINTING CO. LTD. IS ONE OF THE WORLD’S LARGEST PRINTING AND MEDIA COMPANIES.
DNPDENMARK’SLABORATORIES BENEFIT FROM HIGHER LEVELS OF INVESTMENT IN RESEARCH AND DEVELOPMENT THAN ANY OTHER SCREEN SUPPLIER, LEADING TO THE PRODUCTION OF SUPERIOR, AWARD- WINNING PRODUCTS SUCH AS THE REVOLUTIONARY LINE OF SUPERNOVA FRONT PROJECTION SCREENS.
AS A MARKET LEADER, DNPPROVIDES ITS PARTNERS WITH THE BEST TECHNICAL SUPPORT AND SOME OF THE MOST INNOVATIVE SALES AND MARKETING TOOLS FOUND TODAY IN THE SCREEN INDUSTRY.

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