event app marketing plan

3. EVENTOPEDIA
FREEMIUM
APP
FREE SIGN IN AND EVENTS BASED SOCIAL NETWORING.
PREMIUM FOR PUBLICITY RANGING FROM $3 TO $ 10PER EVENT
REVENUE TOTAL REVENUE OF $0.25 MILLION BY 1ST YEAR
NEXT 2 YEARS TO INCRESE BY 3 TIMES CUMULATIVELY.
USERS
TOTAL 500,000 USERS IN 1ST YEAR.
CONSIDERATION OF 5% AS PREMIUM .
PREMIUM AVERAGE CHARGES TO BE $10 PER YEAR

4. SITUATION
ANALYSIS

5. a
Events promoted
through printed
banners
Trend of events
promotion with a
popular apps
Event promotion
with its own
designed app

6. PROBLEMS WITH PRINTED BANNERS…..

7. PROBLEMS OF INDIVIDUAL APPS
LESS DOWNLOADS NEED OF LARGE POPULARITY

8. TO DEVRLOP CONVENIENCE
FOR ATTENDES AND TO
IMPROVE EVENTS
TO ENCOURAGE OPTIMAL
ATTENDEE ENGAGEMENT
TO SAVE THE COST OF
PAPER PRINTINGEXCLUSIVELY FOR
CONVENIENCE OF ATTENDEE
TO INTEGR OTHER DATA
SOURCERATE WITH
TO COLLECT EVENT METRIC
DATA POINTS
BECAUSE OUR
COMPETITIORS HAVE AN
APP
other purpose
COMPANY OVERVIEW
SPONSORSHIP
OPPORTUNITIES
TO DECREASE
ENVIRONMENTAL
IMPACT BY
DECREASING PAPER
USAGE

10. MARKETING
SEGMENTATION
AGE ABOVE 55
YRS
GOVERNMENT
ORGANIZATION
PRIVATE
ORGANIATION
AGE BELOW 24
YRS
AGE BETWEEN
24 & 55 YRS

11. 0
10
20
30
40
50
60
70
18
33
31
40
62
THOUSANDSOFUSERS
MARKET SEGMENTS
STATISTICS OF FIRST YEAR EVENT APP USER

12. MARKETIG
SEGMENTATION
AGE ABOVE 55
YRS
PUBLIC
ORGANIZATION
PRIVATE
ORGANIATION
AGE BELOW 24
YRS
AGE BETWEEN
24 & 55 YRS

15. REVENUE ESTIMATION
0.25 MILLION 1.5 MILLION 6 MILLION

16. NET INCOME ESTIMATION
0.25 MILLION 0.075
MILLION 0.175 MILLION

17. HERES OUR STRATEGY……………….

18. VENUES
EVENTS ADVERTISEMENT
GENERAL
INFORMTION

19. COLLABRATORS
FAMOUS VENUE
RENTERS
GREAT EVENT
ORGANIZERS
APP ENVENTOPEDIA

22. EVENT IN THE CITY
APP
NEICH PRODUCTS WITH SIMILAR PUPROSE (TRUE COMPETITIORS)

23. AND WHAT OUR APPS PROVIDES IS…….
HIGHER APP FOLLOWING NEICH PREMIUM PRODUCT

25. MARKETIG
SEGMENTATION
AGE ABOVE 55
YRS
PUBLIC
ORGANIZATION
PRIVATE
ORGANIATION
AGE BELOW 24
YRS
AGE BETWEEN
24 & 55 YRS
TARGET MARKETS

26. INITIATERS
INFLUENCERS
EASY & CHEAP
TO APPROACH
AGE GROUP BELOW 24 YEARS (YOUNGSTERS)

27. PUBLIC ORGANISATIONS
SOCIAL RESPONSIBILITY
PUBLICITY AT PUBLIC EVENTS
NO PREMIUM BOND

28. FREE TO
PREMIUM
USER
CONVERSION
POTENTIAL
MORE WILL BE
THE VENUE
RENTERS
INTEREESTED
MORE
INTERESTED
ARE THE
EVENT
ORGANIZERS
GREATER
EVENT
ENTHUSIASTS
POTENTIAL

30. Events
Where your friends are attending

31. STAKE HOLDERS
ORGANIZERS
VENUE
RENTERSEMPLOYEES

32. FOR ORGANIZERS & VENUE RENTERS
DIRECT CONNECTION WITH
LARGE INTERESTED PUBLIC AS PER REVIEWS MUTUAL CONTACT
PRICE PER EVENT
NO EVENT NO PRICE

33. PRICE IS TOO DIFFICULT TO PAY WHEN THERE IS NO VALUE

34. Employee value proposition
INNOVATORS EXPRESSION FOR COMPANY

35. HERE WE PRESENT OUR APP………….
ENVENTOPEDIA
Be the cause and the crowd of events

36. ENJOY MAKING GROUPS AND FRIENDS WITH COMMON INTEREST OF
EVENTS, PLAN THE EVENT TOGETHER, GET THE RECOMMENDAATION AS PER
YOUR INTERESTS

37. • COST AS PER EVENT PRICE. T&C FOR PREMIUM EVENTS
BOOK THE EVENTS
DIRECTLY WITH THE HELP
OF OUR APP.
COST AS PER EVENT PRICE.
T&C FOR PREMIUM
EVENTS
PREMIUM USERS TO PAY
$3 PER EVENT PUBLICITY.
$10 FOR PACKAGE OF 5
EVENT PUBLICITY WITHIN
3 MONTHS.
TOTAL REVENUE OF
APROX. $250,000 AT
THE VERY FIRST YEAR

38. INITIAL APP
DEVELOPMENT
COST
$30,000
APP UPDATING
COST
$ 2000
GENRAL
INFORMATION
SERVICES AND
INCENTIVE COSTS
$43,000
TOTAL COST OF
COMPANY
0.075 MILLION

39. THE VENUE
RENTERS US
THE
ORGANIZERS US CUSTOMERS
OUR COMMUNICATION CHANNEL (NO INTERMEDIATE RETALIERS)

40. APP DISTRIBUTION CHANNEL
SELF
GENERATED
EMAILS
PUBLIC ORGANIZATIONS

41. VENUES
EVENTS
ADVERTISEMENT
GENERAL
INFORMTION
organizers
Venue
renters
employees
STAKE HOLDERS
IMPLEMENTATION STRUCTURE

42. IMPLEMENTATION SCHEDULE
44% OF ATTENDEES IN EVENT TO
INCREASE TO 56% I.E. 10% INVREASE
EXPONENTIAL INCREASE IN INCOME CAN
BE EXPECTED
75% HAVE MOBILE PHONES,20% ARE
SMARTPHONE i.e. 53.4 MILLION.

43. REVENUE ESTIMATION
0.25 MILLION 1.5 MILLION 6 MILLION

44. EVENTOPEDIA IA AN APP EXAMPLE TAKEN FROMTHATOF SIMILAR APP IN U.K.
PICTURES TAKEN FROM GOOGLE IMAGES ANF flicker.com
STATISTICS FROM statistics.com AND bplan.com
REFRENCES

45. THIS SLIDES WERE PREPARED BY:
MR. SAGAR KARTIK
MNIT JAIPUR
IN A MARKETING INTERN UNDER :
PROF. SAMEER MATHUR
MARKETING PROFESSOR
IIM LUCKNOW