Pour ses processus logistiques, bpost recourt d’ailleurs systématiquement à des technologies sophistiquées. Elle a ainsi déployé une infrastructure de tri ultramoderne qui trie déjà les envois dans l’ordre de la tournée du facteur (rue et numéros de maison).
Les technologies de pointe contribuent également au succès de produits comme la Mobile Postcard (photo prise avec un Smart Phone, distribuée le lendemain sous forme de carte postale) et la carte bpaid (paiement en ligne sécurisé offrant la garantie de ne jamais dépasser les limites de son budget), très prisées des clients. Mais ce sont surtout les solutions globales intégrées utilisées pour la production et la distribution des attestations INAMI et des plaques minéralogiques européennes qui reposent sur une technologie d’avant-garde.
Présentation du CogLab sous forme d'un pitch au Carrefour des Possibles Ile de France, le 14 mai 2014 dans les locaux de la Fing.
http://fing.org/?Selections-en-cours-pour-le
fing.org/?-Carrefour-des-Possibles-
Les promotions chez Carrefour GB valables du 09 au 15 décembre '09 inclus
Carrefour GB Ecaussinnes - Le Pouvoir de Choisir - http://www.gbecaussinnes.be
The document discusses how direct mail (letterbox) can be used to effectively engage with consumers (iConsumers) in today's digital environment. It notes that direct mail remains a valuable marketing channel, even for the most digital consumers, as it can reinforce digital strategies by driving web traffic when combined with online searches. Some key points made are that 87% of direct mail is read, it is one of the most important touchpoints related to purchase decisions, and many advertisers now fully integrate direct mail into their strategies for reaching and engaging consumers.
Présentation du CogLab sous forme d'un pitch au Carrefour des Possibles Ile de France, le 14 mai 2014 dans les locaux de la Fing.
http://fing.org/?Selections-en-cours-pour-le
fing.org/?-Carrefour-des-Possibles-
Les promotions chez Carrefour GB valables du 09 au 15 décembre '09 inclus
Carrefour GB Ecaussinnes - Le Pouvoir de Choisir - http://www.gbecaussinnes.be
The document discusses how direct mail (letterbox) can be used to effectively engage with consumers (iConsumers) in today's digital environment. It notes that direct mail remains a valuable marketing channel, even for the most digital consumers, as it can reinforce digital strategies by driving web traffic when combined with online searches. Some key points made are that 87% of direct mail is read, it is one of the most important touchpoints related to purchase decisions, and many advertisers now fully integrate direct mail into their strategies for reaching and engaging consumers.
Make your digital strategies also a sales generatorbpost
This document discusses how direct mail can be used as a digital strategy and sales generator by activating digital targets like mobile/tablet and social media users. It provides several case studies as examples, such as how Rabobank used a customized magazine to increase website traffic and how Pure Players used direct mail to drive website traffic and online sales for inactive customers. The document advocates for an integrated digital-direct mail approach to generate better return on investment through increased traffic, dialogue, advocacy, and brand experience.
This document compares the effectiveness of different marketing channels - direct mail, email, and banner advertising - for a Belgian food brand's webshop campaign. Direct mail generated the highest turnover at €252,000 from 50,000 contacts, compared to €7,128 from email and €1,030 from banners. Direct mail also had the highest ROI at 770% and the lowest cost per acquisition. The key conclusion is that direct mail is the most efficient activation channel, and combining online and offline approaches generates better results than online-only.
The necessity to recruit new donors in times of economic recession - Fundrais...bpost
The economic recession has resulted in donors that quit donating, or donate less. You could desinvest, or invest to create new donors. Find out how Direct Mail can help
This document discusses strategies for companies to create word-of-mouth marketing using postcards. It suggests that companies offer customers free postcards to send to friends and family to share their experiences with a brand. This creates engagement and interactions on a personal level. The document provides examples of companies that use real postcards sent through the mail and a mobile app to allow customers to send branded postcards to others for free in order to generate buzz and sales for the brand.
Direct mail and email were tested to promote cross-selling funds to existing clients without share accounts. 300 interviews were conducted, with 150 receiving email and 150 receiving direct mail. Direct mail generated significantly higher spontaneous brand awareness (+120%) and correct message recall (+81%) than email. It also enhanced attention to other brand advertising by 60% more than email. Direct mail was found to be more effective than email at promoting cross-selling funds to existing clients.
Direct mail and email were tested to promote cross-selling funds to existing clients without share accounts. 300 interviews were conducted, with 150 receiving email and 150 receiving direct mail. Direct mail generated significantly higher spontaneous brand awareness (+120%) and correct message recall (+81%) than email. It also enhanced attention to other brand advertising by 60% more than email. The findings suggest that direct mail is more effective than email for this marketing campaign objective.
Loyalty starts with great stories - event bpost 29/01/2013]bpost
The document discusses building loyalty through storytelling, values, and effective communication over time. It highlights the importance of social media, personalization, and engaging supporters by recognizing them, making them feel good, inspiring them, inviting them to participate, and showing that their voices have been heard. The goal is to develop loyal volunteers and donors through these strategies.
This document discusses transforming administrative mail into a customer experience tool. It focuses on why capitalizing on administrative mail is important, how to do it by putting customers first and treating it as a project, and what benefits it can bring. Specifically, it can improve brands, enhance customer communication, and unlock hidden ROI. The document provides examples of projects with banks, insurers, telcos and utilities that experienced positive impacts from RelatioMail.
This document outlines an agenda and presentations for a cross-channel day event. The agenda is divided into two parts, with the first part focusing on topics like the current state of retail, cross-channel organizations, and identifying customers. The second part discusses challenges and opportunities of multichannel retail like moving from cash and carry to multichannel. Several company case studies are also presented. The document indicates that identifying the most likely buyers based on fast-moving consumer goods purchasing behavior will be one of the presentations. Overall, the document provides an agenda and overview of topics to be discussed at a cross-channel marketing event.
Club Med partnered with bpost to launch a mobile postcard program combining digital and physical experiences. The program allows Club Med customers to take a photo on their smartphone, add a personal message, and have the postcard printed and delivered by bpost. Over 65,000 downloads and 95,000 postcards have been sent since launch. The program aims to strengthen Club Med's brand image by allowing customers to share their happy vacation moments, increase customer loyalty through a rewarding experience, and recruit new customers by capturing the addresses of postcard recipients.
Inma presHow to help brands and consumers. 3 innovations by bpost for the I...bpost
Mobile postcard apps allow customers to send digital postcards from their phones in under 100 seconds. Shipping manager apps give customers updates on package deliveries and allow redelivery scheduling. On-demand delivery services let customers order anything and have it delivered within hours, with bpost aiming to become customers' personal assistant for ordering goods.
This document discusses a survey conducted in Belgium about voters' preferred communication channels for political parties. Some key findings:
1) Door-to-door flyers and personalized letters remain the most preferred methods for politicians to contact voters.
2) Northern voters prefer messages in newspapers and door-to-door contact, while southern voters prefer more personal approaches.
3) Men are more interested in politics overall and prefer personalized letters more than women. Interest in politics increases slightly as elections near.
bpost test eerstdaags in Mechelen en regio Verviers de gebundelde postbestelling voor gezinnen uit. Op zowat 17.000 adressen zullen de postbodes alle brieven en ongeadresseerd drukwerk in een open bedrukte map bestellen. De nieuwe werkwijze zal gebaseerd zijn op geavanceerde technologie en bpost is daarmee een voorloper in de internationale postwereld. In zijn processen, producten en diensten past bpost systematisch spitstechnologie toe, maar technologie zal nooit de postbode vervangen.
This document discusses how publishers can expand into e-commerce. It notes that both retailers and content companies are increasingly moving online. Specifically, media and book publishers are entering e-commerce. For publishers, this requires rethinking their business model from B2B to attracting direct consumers and expanding product lines related to their content. The document then outlines challenges of e-commerce including product, marketing, sales, logistics and ICT. It presents bpost's solutions for delivery and returns logistics through their Shipping Manager tool to help publishers overcome these challenges and succeed with e-commerce.
In general, bpost wanted to learn more about the donating habits of the Belgian population. More specific, they wanted to gain insight into the preferred communication channels of non-govermental organisations.
Therefore, bpost added some questions to the Profacts omnibus of March 2012
DM on stage presentation Proximity BBDO Londonbpost
The document discusses how direct marketing has evolved from the 20th to 21st century. It notes that direct marketing can now be used across any medium, target customers at their highest propensity to respond, and is highly trackable. In the digital age, direct marketing allows for two-way dialogue not just one-to-one but also one-to-one to the world. It emphasizes intimacy, personalization, and value creation through customer participation and experiences.
This document provides an agenda for a presentation on direct marketing opportunities with bpost novelties. It summarizes various audience packages and targeting options available, as well as creation and response tools and services. These include reaching specific audiences, personalizing direct mail, boosting response rates, address validation, zone selection, CO2 labeling, gift packs, 24/7 pick-up stations, digital signage in post offices, and outsourcing response management. Contact information is provided for additional information.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Make your digital strategies also a sales generatorbpost
This document discusses how direct mail can be used as a digital strategy and sales generator by activating digital targets like mobile/tablet and social media users. It provides several case studies as examples, such as how Rabobank used a customized magazine to increase website traffic and how Pure Players used direct mail to drive website traffic and online sales for inactive customers. The document advocates for an integrated digital-direct mail approach to generate better return on investment through increased traffic, dialogue, advocacy, and brand experience.
This document compares the effectiveness of different marketing channels - direct mail, email, and banner advertising - for a Belgian food brand's webshop campaign. Direct mail generated the highest turnover at €252,000 from 50,000 contacts, compared to €7,128 from email and €1,030 from banners. Direct mail also had the highest ROI at 770% and the lowest cost per acquisition. The key conclusion is that direct mail is the most efficient activation channel, and combining online and offline approaches generates better results than online-only.
The necessity to recruit new donors in times of economic recession - Fundrais...bpost
The economic recession has resulted in donors that quit donating, or donate less. You could desinvest, or invest to create new donors. Find out how Direct Mail can help
This document discusses strategies for companies to create word-of-mouth marketing using postcards. It suggests that companies offer customers free postcards to send to friends and family to share their experiences with a brand. This creates engagement and interactions on a personal level. The document provides examples of companies that use real postcards sent through the mail and a mobile app to allow customers to send branded postcards to others for free in order to generate buzz and sales for the brand.
Direct mail and email were tested to promote cross-selling funds to existing clients without share accounts. 300 interviews were conducted, with 150 receiving email and 150 receiving direct mail. Direct mail generated significantly higher spontaneous brand awareness (+120%) and correct message recall (+81%) than email. It also enhanced attention to other brand advertising by 60% more than email. Direct mail was found to be more effective than email at promoting cross-selling funds to existing clients.
Direct mail and email were tested to promote cross-selling funds to existing clients without share accounts. 300 interviews were conducted, with 150 receiving email and 150 receiving direct mail. Direct mail generated significantly higher spontaneous brand awareness (+120%) and correct message recall (+81%) than email. It also enhanced attention to other brand advertising by 60% more than email. The findings suggest that direct mail is more effective than email for this marketing campaign objective.
Loyalty starts with great stories - event bpost 29/01/2013]bpost
The document discusses building loyalty through storytelling, values, and effective communication over time. It highlights the importance of social media, personalization, and engaging supporters by recognizing them, making them feel good, inspiring them, inviting them to participate, and showing that their voices have been heard. The goal is to develop loyal volunteers and donors through these strategies.
This document discusses transforming administrative mail into a customer experience tool. It focuses on why capitalizing on administrative mail is important, how to do it by putting customers first and treating it as a project, and what benefits it can bring. Specifically, it can improve brands, enhance customer communication, and unlock hidden ROI. The document provides examples of projects with banks, insurers, telcos and utilities that experienced positive impacts from RelatioMail.
This document outlines an agenda and presentations for a cross-channel day event. The agenda is divided into two parts, with the first part focusing on topics like the current state of retail, cross-channel organizations, and identifying customers. The second part discusses challenges and opportunities of multichannel retail like moving from cash and carry to multichannel. Several company case studies are also presented. The document indicates that identifying the most likely buyers based on fast-moving consumer goods purchasing behavior will be one of the presentations. Overall, the document provides an agenda and overview of topics to be discussed at a cross-channel marketing event.
Club Med partnered with bpost to launch a mobile postcard program combining digital and physical experiences. The program allows Club Med customers to take a photo on their smartphone, add a personal message, and have the postcard printed and delivered by bpost. Over 65,000 downloads and 95,000 postcards have been sent since launch. The program aims to strengthen Club Med's brand image by allowing customers to share their happy vacation moments, increase customer loyalty through a rewarding experience, and recruit new customers by capturing the addresses of postcard recipients.
Inma presHow to help brands and consumers. 3 innovations by bpost for the I...bpost
Mobile postcard apps allow customers to send digital postcards from their phones in under 100 seconds. Shipping manager apps give customers updates on package deliveries and allow redelivery scheduling. On-demand delivery services let customers order anything and have it delivered within hours, with bpost aiming to become customers' personal assistant for ordering goods.
This document discusses a survey conducted in Belgium about voters' preferred communication channels for political parties. Some key findings:
1) Door-to-door flyers and personalized letters remain the most preferred methods for politicians to contact voters.
2) Northern voters prefer messages in newspapers and door-to-door contact, while southern voters prefer more personal approaches.
3) Men are more interested in politics overall and prefer personalized letters more than women. Interest in politics increases slightly as elections near.
bpost test eerstdaags in Mechelen en regio Verviers de gebundelde postbestelling voor gezinnen uit. Op zowat 17.000 adressen zullen de postbodes alle brieven en ongeadresseerd drukwerk in een open bedrukte map bestellen. De nieuwe werkwijze zal gebaseerd zijn op geavanceerde technologie en bpost is daarmee een voorloper in de internationale postwereld. In zijn processen, producten en diensten past bpost systematisch spitstechnologie toe, maar technologie zal nooit de postbode vervangen.
This document discusses how publishers can expand into e-commerce. It notes that both retailers and content companies are increasingly moving online. Specifically, media and book publishers are entering e-commerce. For publishers, this requires rethinking their business model from B2B to attracting direct consumers and expanding product lines related to their content. The document then outlines challenges of e-commerce including product, marketing, sales, logistics and ICT. It presents bpost's solutions for delivery and returns logistics through their Shipping Manager tool to help publishers overcome these challenges and succeed with e-commerce.
In general, bpost wanted to learn more about the donating habits of the Belgian population. More specific, they wanted to gain insight into the preferred communication channels of non-govermental organisations.
Therefore, bpost added some questions to the Profacts omnibus of March 2012
DM on stage presentation Proximity BBDO Londonbpost
The document discusses how direct marketing has evolved from the 20th to 21st century. It notes that direct marketing can now be used across any medium, target customers at their highest propensity to respond, and is highly trackable. In the digital age, direct marketing allows for two-way dialogue not just one-to-one but also one-to-one to the world. It emphasizes intimacy, personalization, and value creation through customer participation and experiences.
This document provides an agenda for a presentation on direct marketing opportunities with bpost novelties. It summarizes various audience packages and targeting options available, as well as creation and response tools and services. These include reaching specific audiences, personalizing direct mail, boosting response rates, address validation, zone selection, CO2 labeling, gift packs, 24/7 pick-up stations, digital signage in post offices, and outsourcing response management. Contact information is provided for additional information.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
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The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
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[To download this presentation, visit:
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This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
1. bpost, entreprise humaine à
la pointe de la technologie
Nouveau mode de distribution du
courrier : bpost lance deux tests
Kurt Pierloot et Baudouin Meunier
10/09/2012
2. Une technologie dernier cri
pour la distribution du
courrier
Kurt Pierloot
Membre du Comité de direction
2
3. Notre message du jour
bpost est et reste une entreprise faite de personnes
Le facteur, le guichetier... sont irremplaçables au sein de
nos services
Mais bpost a également recours à un large éventail de
nouvelles technologies
bpost utilise de manière intense les technologies de pointe
et cette tendance se renforcera encore à l'avenir.
Un nouveau projet à long terme en matière de
distribution du courrier, pour lequel deux tests seront
bientôt lancés, en témoigne parfaitement
3
5. qui fait de bpost
un précurseur
parmi les
opérateurs
postaux
5
6. L'enliassage
De quoi
s'agit-il ?
Le regroupement et la mise en liasses d’envois
postaux adressés de petit et grand format (triés
selon l'ordre de la tournée), avec des imprimés
non adressés (dépliants, catalogues…)
dans une farde
imprimée ouverte
6
8. Concrètement, que va-t-il se
passer ?
1 Pré-test 1 jour
• Qui, où et quand ?
• 1 500 ménages à Malines le 13 septembre
• 1 500 ménages dans la région de Verviers le 19 septembre
• Quoi et comment ?
• 2 jours avant le pré-test, ils recevront un courrier de bpost.
• Le jour du pré-test, ils recevront l'ensemble de leur
correspondance regroupée et enliassée dans une farde.
8
9. Concrètement, que va-t-il se
passer ?
2x5
2 Test
jours
• Où, chez qui et quand ?
-> À Malines et dans la région de Verviers, chaque fois
– un premier groupe de 3 400 foyers entre les 15 et 19
octobre
– un second groupe de 3 400 foyers entre les 21 et 26
octobre
• Quoi et comment ?
• 2 jours avant le test, ils recevront un courrier de bpost.
• À partir du premier jour de test, ils recevront tout leur courrier
regroupé et enliassé dans une farde.
9
10. Sur quoi portent nos tests ?
• Sur la façon dont cet outil logistique fonctionne sur le
terrain
• Sur la façon dont les destinataires réagissent à la farde
Cf. collègue B. Meunier
Qu'est-ce qui change pour le facteur ?
• L’agent des postes distribuera les fardes remplies au lieu
des lettres individuelles.
• Les fardes seront remplies manuellement lors du test
étant donné qu'il n'existe pas encore de machine
10
13. … à demain
Une nouvelle machine présentant le principe de
fonctionnement suivant Remplissage
Les envois groupés
Les envois triés sont insérés dans des sacs
dans l'ordre de la une farde en papier postaux
tournée sont 4 6
introduits et
« mis en 1
tampon » par
adresse de bpost bpost
ménage
Les envois non
adressés sont
ajoutés (gérés par 3 5 Empilage
des liasses
un fichier de Regroupement des
données) 2 envois postaux et
des envois non
adressés
14. Et une combinaison de technologies
avancées
tri
bpost bpost
empilage et
insertion remplissage
enliassage
des sacs
postaux
Nouveau
Nouveau
Logiciel Nouveau
15. Simulation d’enliassage
Base de données indiquant
Route J00X
Ménage 1 1 1 quels 1envois postaux et quels
1
envois non adressés sont
destinés à tel ou tel ménage
Hunkeler Unwinder
Courrier trié adressé Imprimés publicitaires non adressés
(FN, GF) Tous formats
Folder Folder Folder Folder Folder Folder Folder Folder
1 2 3 4 5 6 7 8
Enliassage
des envois
kleur
inkjet
regroupés
printing
Tapis mécanique sur lequel
FARDE 1 sont regroupés par ménage
les envois postaux et les
envois non adressés
Production fardes
et adressage
19. Prochaines étapes
• Exécution et évaluation des tests
2012 • Nouveaux tests éventuels
• Nouveaux tests éventuels
2013 • Développement de la machine
• Test technique de la nouvelle machine
2014
• Début du déploiement : région par région
2016
19
21. bpost = à la pointe de la
technologie
2006 2007 2008 2009 2010 2011 2012 2013 21
22. Sequencing
2009 :
tri automatique jusque
dans l'ordre de la
tournée
2006 2007 2008 2009 2010 2011 2012 2013 22
23. Test GF sequencing
2012 :
• trier automatiquement
dans l’ordre de la
tournée les envois
« Grand format »
• traiter ensemble des
envois de formats
différents
2006 2007 2008 2009 2010 2011 2012 2013 23
24. Mobile device
2011-2013 :
• accroître la satisfaction
du client
• améliorer la qualité et
la facilité d'utilisation du
track & trace
• introduire de nouveaux
produits et services
2006 2007 2008 2009 2010 2011 2012 2013 24
25. addressing
2012 :
• traitement automatique
des abonnements-poste
• augmentation de la
productivité au niveau de
Préparation
2006 2007 2008 2009 2010 2011 2012 2013 25
26. La technologie au service de
nouveaux produits
innovants
Baudouin Meunier
Membre du comité de direction
26
27. Mobile Postcard : la touche
personnelle d’une carte postale
grâce au smart phone
• 1 000 cartes par jour
• Retour client excellent
• Plus de 80 % aiment le produit
• Réactions enthousiastes
X5
Juin 2011 Juillet 2012
27
28. Plus de 50 000 cartes prépayées
bpaid vendues
• Sécurité
• Protection des
données privées
• Contrôle du budget
• Disponibilité au
guichet
• Acceptation mondiale
28
29. De nouvelles technologies
d’impression pour les timbres
• L’impression de timbres nouvelle
génération rendue possible grâce
Spécimen
aux équipements innovants
• Un niveau de sécurité équivalent
Spécimen
aux billets de banque
• Une qualité d’image unique : Spécimen
4 couleurs + vernis, infrarouge
résolution 2400 x 2400 dpi
Spécimen
MICRO Spécimen
TEXTE
29
30. Une qualité d’impression pour
partager des émotions
perform any act aimed at the destruction of any of the rights and freedoms set forth herein.of the United Nations. Article 30. Nothing in this Declaration may be interpreted as implying for any State, group or person any right to engage in any activity or to
morality, public order and the general welfare in a democratic society. (3) These rights and freedoms may in no case be exercised contrary to the purposes and principles are determined by law solely for the purpose of securing due recognition and
respect for the rights and freedoms of others and of meeting the just requirements of alone the free and full development of his personality is possible. (2) In the exercise of his rights and freedoms, everyone shall be subject only to such limitations as and
international order in which the rights and freedoms set forth in this Declaration can be fully realized. Article 29. (1) Everyone has duties to the community in which of the moral and material interests resulting from any scientific, literary or artistic
production of which he is the author. Article 28.Everyone is entitled to a social participate in the cultural life of the community, to enjoy the arts and to share in scientific advancement and its benefits. (2) Everyone has the right to the protection of peace.
(3) Parents have a prior right to choose the kind of education that shall be given to their children. Article 27. (1) Everyone has the right freely to promote understanding, tolerance and friendship among all nations, racial or religious groups, and shall
further the activities of the United Nations for the maintenance Education shall be directed to the full development of the human personality and to the strengthening of respect for human rights and fundamental freedoms. It shall compulsory. Technical
and professional education shall be made generally available and higher education shall be equally accessible to all on the basis of merit. (2) protection. Article 26. (1) Everyone has the right to education. Education shall be free, at least in the
La déclaration
elementary and fundamental stages. Elementary education shall be beyond his control. (2) Motherhood and childhood are entitled to special care and assistance. All children, whether born in or out of wedlock, shall enjoy the same social necessary
social services, and the right to security in the event of unemployment, sickness, disability, widowhood, old age or other lack of livelihood in circumstances Everyone has the right to a standard of living adequate for the health and well-being of himself
and of his family, including food, clothing, housing and medical care and his interests. Article 24. Everyone has the right to rest and leisure, including reasonable limitation of working hours and periodic holidays with pay. Article 25. (1) of human dignity,
and supplemented, if necessary, by other means of social protection. (4) Everyone has the right to form and to join trade unions for the protection of has the right to equal pay for equal work. (3) Everyone who works has the right to just and favourable
remuneration ensuring for himself and his family an existence worthy right to work, to free choice of employment, to just and favourable conditions of work and to protection against unemployment. (2) Everyone, without any discrimination, of each State,
of the economic, social and cultural rights indispensable for his dignity and the free development of his personality. Article 23. (1) Everyone has the the right to social security and is entitled to realization, through national effort and international co-
des droits de
operation and in accordance with the organization and resources which shall be by universal and equal suffrage and shall be held by secret vote or by equivalent free voting procedures. Article 22. Everyone, as a member of society, has essed in periodic
and genuine elections public service in his country.(3) The will of the people shall be the basis of the authority of government; this will shall be exprEveryone has the right to take part in the government of his country, directly or through freely chosen
representatives. (2) Everyone has the right of equal access to frontiers. Article 20.(1) Everyone has the right to freedom of peaceful assembly and association. (2) No one may be compelled to belong to an association. Article 21. (1) and expression; this
right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of others and in public or private, to manifest his religion or belief in teaching, practice, worship and
observance. Article 19. Everyone has the right to freedom of opinion has the right to freedom of thought, conscience and religion; this right includes freedom to change his religion or belief, and freedom, either alone or in community with 17. (1) Everyone
has the right to own property alone as well as in association with others. (2) No one shall be arbitrarily deprived of his property. Article 18. Everyone full consent of the intending spouses. (3) The family is the natural and fundamental group unit of society
l’homme sur un
and is entitled to protection by society and the State. Article and to found a family. They are entitled to equal rights as to marriage, during marriage and at its dissolution. (2) Marriage shall be entered into only with the free and denied the right to change
his nationality. Article 16. (1) Men and women of full age, without any limitation due to race, nationality or religion, have the right to marry purposes and principles of the United Nations. Article 15. (1) Everyone has the right to a nationality. (2) No one shall
be arbitrarily deprived of his nationality nor countries asylum from persecution. (2) This right may not be invoked in the case of prosecutions genuinely arising from non-political crimes or from acts contrary to the (2) Everyone has the right to leave any
country, including his own, and to return to his country. Article 14. (1) Everyone has the right to seek and to enjoy in other protection of the law against such interference or attacks. Article 13. (1) Everyone has the right to freedom of movement and
residence within the borders of each state. be subjected to arbitrary interference with his privacy, family, home or correspondence, nor to attacks upon his honour and reputation. Everyone has the right to the time when it was committed. Nor shall a
timbre
heavier penalty be imposed than the one that was applicable at the time the penal offence was committed. Article 12. No one shall No one shall be held guilty of any penal offence on account of any act or omission which did not constitute a penal
offence, under national or international law, at the offence has the right to be presumed innocent until proved guilty according to law in a public trial at which he has had all the guarantees necessary for his defence. (2) independent and impartial tribunal,
in the determination of his rights and obligations and of any criminal charge against him. Article 11.(1) Everyone charged with a penal law. Article 9. No one shall be subjected to arbitrary arrest, detention or exile. Article 10. Everyone is entitled in full
equality to a fair and public hearing by an Article 8.Everyone has the right to an effective remedy by the competent national tribunals for acts violating the fundamental rights granted him by the constitution or by protection of the law. All are entitled to
equal protection against any discrimination in violation of this Declaration and against any incitement to such discrimination. Everyone has the right to recognition everywhere as a person before the law. Article 7. All are equal before the law and are
entitled without any discrimination to equal slave trade shall be prohibited in all their forms. Article 5. No one shall be subjected to torture or to cruel, inhuman or degrading treatment or punishment. Article 6. tation of sovereignty. Article 3. Everyone has
(non commercialisé)
the right to life, liberty and security of person. Article 4. No one shall be held in slavery or servitude; slavery and the jurisdictional or international status of the country or territory to which a person belongs, whether it be independent, trust, non-self-
governing or under any other limi-political or other opinion, national or social origin, property, birth or other status. Furthermore, no distinction shall be made on the basis of the political, Everyone is entitled to all the rights and freedoms set forth in this
Declaration, without distinction of any kind, such as race, colour, sex, language, religion, are born free and equal in dignity and rights.They are endowed with reason and conscience and should act towards one another in a spirit of brotherhood. Article 2.
recognition and observance, both among the peoples of Member States themselves and among the peoples of territories under their jurisdiction. Article 1.All human beings teaching and education to promote respect for these rights and freedoms and by
progressive measures, national and international, to secure their universal and effective achievement for all peoples and all nations, to the end that every individual and every organ of society, keeping this Declaration constantly in mind, shall strive by
importance for the full realization of this pledge, Now, Therefore THE GENERAL ASSEMBLY proclaims THIS UNIVERSAL DECLARATION OF HUMAN RIGHTS as a common standard of promotion of universal respect for and observance of human
rights and fundamental freedoms, Whereas a common understanding of these rights and freedoms is of the greatest social progress and better standards of life in larger freedom, Whereas Member States have pledged themselves to achieve, in co-
operation with the United Nations, the reaffirmed their faith in fundamental human rights, in the dignity and worth of the human person and in the equal rights of men and women and have determined to promote rule of law, Whereas it is essential to
promote the development of friendly relations between nations, Whereas the peoples of the United Nations have in the Charter is essential, if man is not to be compelled to have recourse, as a last resort, to rebellion against tyranny and oppression, that
human rights should be protected by the which human beings shall enjoy freedom of speech and belief and freedom from fear and want has been proclaimed as the highest aspiration of the common people, Whereas it the world, Whereas disregard and
contempt for human rights have resulted in barbarous acts which have outraged the conscience of mankind, and the advent of a world in Whereas recognition of the inherent dignity and of the equal and inalienable rights of all members of the human
family is the foundation of freedom, justice and peace in
Une qualité
inégalée en
Europe pour les
timbres
personnalisables
30
32. Solution pour la perception des
taxes de stationnement :
le cas d’Anderlecht
Optiretour
Pdf Pdf
metadata metadata
Anderlecht
Q2C soft
Intérêt marqué
par d’autres
communes
32
33. Une solution intégrée pour les
plaques d’immatriculation
européennes
?
30€
Déjà plus de
2m de plaques
envoyées
33
35. De la page blanche au nouveau
medium
• La farde de distribution est le support
opérationnel du futur pour bpost et ses clients
• La pochette papier – plutôt que plastique –
a été présentée aux clients :
•
x Une pochette blanche est perçue comme un
gaspillage
• En revanche les informations pratiques et la
publicité sur la pochette sont valorisées
35
36. Les destinataires de la farde bientôt
sondés à Verviers et à Malines
1. Capacité opérationnelle à
mettre en place le projet
(production, tri, distribution)
2. Évaluation par les
destinataires du concept et de
chacune de ses composantes
• Recto: informations, jeux…
• Verso : publicité
36
37. Les différentes composantes du
concept seront évaluées
Aux habitants du
Place du Marché 55
Adresse
4800 Verviers
Agenda: Info locales
concerts
Informations Jeux:
pratiques: Sudoku
météo
37