Fariborz Farhoudi has spent most of his career with SPIE, where he is now 51 years old and the director of Digital Transformation for the Group. He joined SPIE in 2001 when the company acquired his previous employer. He saw that SPIE had an entrepreneurial culture that empowered employees, and he was promoted quickly through excellent in-house training. As the director of Digital Transformation, he now supports the implementation of SPIE's digital strategy through eleven projects ranging from an online training platform to an app for electric vehicle charging stations. Although born in Iran, he does not feel his background has held him back at SPIE, which has an open attitude towards multiculturalism.