The document discusses insights from IT professionals at the Unplugged Seattle event, focusing on their feedback regarding tech marketing strategies and their buying habits. Notable quotes highlight the influence of IT professionals on sales, the value of useful marketing content, and the critical short window to impress potential buyers. The document encourages sharing marketing tips related to IT buyers using the hashtag #swunplugged.

1. Can I quote you?
Killer quotes from IT pros at Unplugged Seattle

2. Wait. What’s Unplugged?
#SWUnplugged
A panel of IT decision makers give tech
marketers raw feedback on their buying
habits, marketing pet peeves (hello cold
calls and marketing buzzwords), and more.
Simply put, they help make sure tech
marketers’ marketing doesn't suck.

3. Each year we do a world tour with
Unplugged.
This time we stopped in Seattle, WA.
Unplugged Seattle!
#SWUnplugged

4. What did marketers
learn from IT pros?
Here are a few killer quotes from
our Seattle panel…
#SWUnplugged

5. “There are three types of IT pros.
Ones that make or break the sale, ones
that make it difficult to stick around, and
ones that make sure it doesn't happen.
Every it pro has an influence whether
they’re the decision maker or not.”
#SWUnplugged
- Jeff Jackson, VP/CIO at Acumen Technologies

6. “I swear I wasn't paid to say this, but
Spiceworks offers us value. They give us
something we can use.
I have an ad blocker, but I removed the
rule for Spiceworks.
They show me information I want to see
and it’s not interrupting my day.”
- Erick Jones, IT Director at Northshore Baptist Church
#SWUnplugged

7. “It doesn't matter how good your
product is. You have 46 sec to
convince me how great it is before I
make a decision.”
- Jeff Jackson, VP/CIO at Acumen Technologies
#SWUnplugged

8. Ready to see a
LIVE Unplugged?
Check out our tour schedule at
spice.ly/SWUnplugged
#SWUnplugged

9. Gotta a great tip about marketing to IT buyers?
Tweet it using #SWUnplugged
#SWUnplugged
One more thing!